


You. Smart. Thing.
Technology, Information and Internet • Birmingham, England, United Kingdom • 21-50 Employees
Company overview
| Headquarters | 5th Floor, Somerset House, 37 Temple St, Birmingham, West Midlands B2 5DP, GB |
| Phone number | +449329352 |
| Website | |
| Keywords | Destination Management, Security, Travel, Personalisation, Visitor Experience, Intelligent Mobility |
| Founded | 2014 |
| Employees | 21-50 |
| Socials |
Key Contacts at You. Smart. Thing.
Chris Thompson
Chief Executive Officer
Simon Grieve
Channel Partnerships Director
Antonis Kousoulas
Head Of Product And Systems Integration
You. Smart. Thing. Email Formats
You. Smart. Thing. uses 2 email formats. The most common is {first initial}.{last name} (e.g., j.doe@yousmartthing.com), used 59.1% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}.{last name} | j.doe@yousmartthing.com | 59.1% |
{first name}.{last name} | john.doe@yousmartthing.com | 40.9% |
About You. Smart. Thing.
'You. Smart. Thing.' (YST) is the leading travel demand management and visitor travel planning platform for destinations, venues, and events. Our technology enhances visitor experience & increases revenues whilst reducing the disproportionate carbon footprint created by visitor travel. Our intuitive online travel assistant interface can be tailored to optimise data capture, people flow, dwell time and revenue generation. It enables organisations to offer content-enhanced wayfinding and curated low-carbon door-to-door travel plans that nudge visitors towards ‘net zero’ travel. Easily embedded within web, mobile, ticket booking and customer relationship management systems, YST adds an additional personalisation layer to services such as Google Maps. This allows destination operators to capture and maintain the visitor relationship, rather than handing off to third parties for travel planning and directions. Unlike Google, YST offers configurable multi-modal routing directly to venue access points whilst capturing a valuable forecast of visitors’ travel plans. This data can be used for travel demand management, to handle disruptions, improve accessibility, promote active travel, measure transit-based Co2 emissions, and for highly targeted marketing. Click-through rates from travel alerts average 67%. YST landing pages provide personalised GDPR compliant travel guidance alongside optional rich media content promoting relevant information or offers, at the point of consideration, booking confirmation, or in follow-up communications. Supported by our award-winning team and ISO certified business processes, clients including Coventry UK City of Culture Trust, Birmingham 2022 Commonwealth Games, Rugby League World Cup 2021, transport operators and multiple regional authorities who all use YST to enhance customer and visitor experience. Start guiding your visitors the smart way. Email destinations@yousmartthing.com or visit www.yousmartthing.com.
You. Smart. Thing. revenue & valuation
| Annual revenue | $4,100,000 |
| Revenue per employee | $179,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Technology, Information and Internet industry and current estimated revenues | $13,200,000 |
| Total funding | $1,500,000 |
Employees by Management Level
Total employees: 21-50
Seniority
Employees
Employees by Department
You. Smart. Thing. has 16 employees across 8 departments.
Departments
Number of employees
You. Smart. Thing. Tech Stack
Discover the technologies and tools that power You. Smart. Thing.'s digital infrastructure, from frameworks to analytics platforms.
UI frameworks
JavaScript libraries
Web servers
Payment processors
JavaScript libraries
Analytics
Advertising
Webmail
Programming languages
Blogs
Analytics
Frequently asked questions
4.8
40,000 users



