LinkedIn Premium Cost And Features: Account types comparison
LinkedIn offers a variety of premium plans, which can feel confusing at first glance. This guide is crafted to demystify these options and highlight their benefits, ensuring you can make an informed choice without the headache.
There are four primary LinkedIn account types:
- Free LinkedIn account: A free version with essential features and few limitations.
- LinkedIn Premium: Ideal for networking and job seekers.
- LinkedIn Sales Navigator: Tailored for lead generation and sales.
- LinkedIn Recruiter: Designed for finding and connecting with top talent.
As we explore deeper, you’ll find seven distinct plans across these account types, each with its unique set of features.
The cost of LinkedIn Premium plans can vary based on the features they offer, so let’s dive in to figure out which plan is the best for you, if any.
(I’ll also show you how to try any plan for free, so stick around! 🤫)
How Much Does LinkedIn Premium Cost?
LinkedIn Premium: Ideal for job seeking and networking.
- LinkedIn Premium Career: $29.99/month
- LinkedIn Premium Business: $59.99/month
LinkedIn Sales Navigator: For lead generation and sales.
- LinkedIn Sales Navigator Core: $99.99/month
- LinkedIn Sales Navigator Advanced: $149.99/month
- LinkedIn Sales Navigator Advanced Plus: Custom Pricing
LinkedIn Recruiter: To find the perfect candidates.
- LinkedIn Recruiter Lite: $180/month
- LinkedIn Recruiter: $835/month
If you’re feeling a bit lost with all the plan options, don’t worry! I’ll guide you through the features and costs of LinkedIn Premium so you can confidently pick the one that’s perfect for you.
LinkedIn Premium: Cost and features
LinkedIn Premium Career:
- 5 InMail messages monthly.
- See who viewed your LinkedIn profile.
- Open Profile feature.
- Insights on jobs and applicants.
- Recommendations for top applicant positions.
- Company and salary insights.
- Access to 16,000+ LinkedIn Learning courses.
- Comprehensive interview preparation tools.
LinkedIn Premium Career Cost: $29.99/month.
LinkedIn Premium Business:
- All features from Premium Career
- 15 InMail messages monthly
- Unlimited searches
LinkedIn Premium Business Cost: $59.99/month.
LinkedIn Premium Career and LinkedIn Premium Business comparison:
| Feature | Career | Business |
|---|---|---|
| Price | $29.99/month | $59.99/month |
| InMails credits | 5 messages | 15 messages |
| Who’s viewed your profile | ✔ | ✔ |
| Job and applicant insights | ✔ | ✔ |
| Top applicant | ✔ | ✔ |
| Company insights | ✔ | ✔ |
| Salary insights | ✔ | ✔ |
| LinkedIn Learning | ✔ | ✔ |
| Interview preparation tools | ✖ | ✔ |
| Unlimited searches | ✖ | ✔ |
Is LinkedIn Premium Worth It?
LinkedIn Premium can be a great choice for many, especially if you’re looking for a job or want to network more.
InMails lets you send messages to people outside your connections, and with the open profile feature, anyone can message you without using their InMail credits. This is great for networking.
Plus, job applications will stand out more due to the top (featured) applicant feature. In fact, LinkedIn says that if you have a Premium account, you’re 2.6 times more likely to get a job than with a basic account.
Profile views can be a big help in your job search, too. They let you see which recruiters might be interested in your profile, giving you a chance to reach out to them directly.
Between the Career and Business plans? I’d suggest the Career one. The Business subscription gives you 10 more InMails and unlimited searches, but it’s not worth the extra cost.
Instead, if you need to contact more people without the need of InMails, you can use this free tool we made:
And if you want to use it directly on Linkedin, our Chrome extension allows you to extract emails in bulk on Linkedin or from a list of URLs and get 23 data points with each email, for perfect outreach.
While LinkedIn Premium is good for many, if you’re in sales or recruiting, Sales Navigator might be a better fit. It has even more benefits.
LinkedIn Sales Navigator: Cost and features
Features:
- Unlimited searches for people & companies.
- 50 InMail credits each month.
- Advanced search filters.
- Create and manage lists for leads & accounts.
- Lead recommendations
- Alerts on lead & account activities
- Use Saved Searches for lead generation.
- Extract searches with professional email addresses.
LinkedIn Sales Navigator cost:
- LinkedIn Sales Navigator Core (Professional): $99.99/month
- LinkedIn Sales Navigator Advanced (Team): $149.99/month
- LinkedIn Sales Navigator Advanced Plus (Enterprise): Custom, but start around $1600/year.
LinkedIn Sales Navigator Career, Advanced and Advanced Plus comparison:
| Feature | Core | Advanced | Advanced Plus |
|---|---|---|---|
| Price | $99.99/month | $149.99/month | $1600/month |
| InMails credits | 50 messages | 50 messages | 50 messages |
| LinkedIn Learning | ✔ | ✖ | ✖ |
| Who’s viewed your profile | ✔ | ✔ | ✔ |
| Unlimited Search | ✔ | ✔ | ✔ |
| Saved Searches | ✔ | ✔ | ✔ |
| Advanced alerts | ✖ | ✔ | ✔ |
| TeamLink | ✖ | ✔ | ✔ |
| Admin/Enterprise Tools | ✖ | ✔ | ✔ |
| CRM Synch | ✖ | ✔ | ✔ |
| Advanced CRM Integrations | ✖ | ✔ | ✔ |
Is LinkedIn Sales Navigator Worth It?
LinkedIn Sales Navigator is a powerful tool for sales professionals and recruiters. It’s designed to help you identify the right leads, understand their motivations, and engage with them effectively.
1. Targeted Search: With advanced search filters, you can narrow down your search to find the exact type of professionals or companies you’re looking to target. This ensures that you’re not wasting time on leads that aren’t a good fit for your product or service.
There are 35 filters on sales navigator lead search and 26 on company search.
2. Build and Manage Lists: The ability to create lead and account lists helps you organize and prioritize your outreach. This can be especially useful for larger sales teams where coordination is key.
3. Extract thousands of leads and company with verified emails: Using Sales Navigator, you can extract your leads searches, companies searches and your lists while finding professional emails addresses. Here’s how to do it:
Click here to start exporting your Sales Navigator searches
4. Automation: The lead generation automation with Saved Searches means that you’re always updated with new potential leads that fit your criteria.This can be a significant time saver and ensures that you’re not missing out on any opportunities
5. More InMail Credits: With 50 InMail messages per month, you have ample opportunities to reach out to potential leads outside your network.
If you’re in a sales role, LinkedIn Sales Navigator is almost a no-brainer. I made a complete guide on how to use it, in case you want to learn more about its power:
How To Use Sales Navigator (2023)
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While the cost might seem high, consider the potential ROI. If even one or two of the leads you connect with through Sales Navigator convert, the platform can easily pay for itself.
Which plan should you choose? Fore individuals and small teams, I’d suggest the Sales Navigator Core subscription over the Sales Navigator Advanced. It does the job very well and you won’t find much more value on advanced subscription.
The Advanced subscription suits medium-sized teams, and the Advanced Plus is designed for larger teams.
Advanced plans features
Important point: For some reasons, you will lose access to LinkedIn Learning with Advanced and Advanced plus subscriptions.
- Stay Updated: Alerts on lead and account activities ensure you’re always informed about your prospects’ updates, helping you time your outreach effectively.
- Team Collaboration: The TeamLink feature lets team members access each other’s networks, enhancing team-based outreach. Admin and Enterprise Tools align LinkedIn activities with broader business objectives, making them ideal for larger teams.
- CRM features: Integrate with various CRM tools and other platforms, ensuring a smooth workflow and data consistency across your tools.
However, if you’re only interested in the CRM Sync and Advanced CRM features, the $1600 monthly price tag might not be justified. If CRM integration is crucial, consider exporting your Sales Navigator searches directly into your CRM with tools like Prospeo.
LinkedIn Recruiter: cost and features
LinkedIn Recruiter Lite Features:
- Recruiter search: Limited to 1st, 2nd, and 3rd connections.
- InMails: 30 messages per month.
- Search Filters: 20 search filters available.
LinkedIn Recruiter Features:
- Profile Access: Access to all public LinkedIn profiles.
- InMails: 150 messages per month.
- Search Filters: 40 search filters available.
- Collaboration: Multi-user account for team collaboration.
- Reports: Detailed reports on jobs, InMails, and performance.
- CRM Integration: Manage candidates and track their progress.
- Candidate Recommendations: Tailored suggestions based on job requirements.
- Sourcing Automation: Efficient candidate outreach.
- Job Management: Create and manage job postings
- Analytics: Insights on InMails and job post performance.
LinkedIn Recruiter Cost:
- Recruiter Lite: $1,680 per seat billed annually (or $170 per month)
- Recruiter: $10,800 per seat billed annually (or $1,080 per month)
LinkedIn Recruiter Lite and LinkedIn Recruiter comparison:
| Feature | Recruiter Lite | Recruiter |
|---|---|---|
| Price | $170/month | $1080/month |
| InMails credits | 30 messages | 150 messages |
| Number of candidate search filters | 20 filters | 40 filters |
| Access to LinkedIn database | 3rd connections max | 3rd connections+ |
| CRM to manage candidates | ✔ | ✔ |
| Candidates recommendation | ✔ | ✔ |
| Sourcing automation | ✔ | ✔ |
| Create and manage job | ✔ | ✔ |
| Inmails and job posts analytics | ✔ | ✔ |
| Integration to other recruiter products | ✖ | ✔ |
| ATS integration | ✖ | ✔ |
Is LinkedIn Recruiter Worth It?
LinkedIn Recruiter Lite isn’t as cost-effective as LinkedIn Sales Navigator Core. With Sales Navigator, you get more filters to identify candidates and more InMails for outreach. Plus, Sales Navigator allows you to export your searches with verified emails.
It offers more filters to pinpoint candidates and a higher InMail allowance for outreach. Additionally, Sales Navigator lets you export your searches with confirmed email addresses using Prospeo.
LinkedIn Recruiter on the other hand, the ultimate version of Recruiter, is a very powerful solution for hiring managers:
- Profile Reach: Access all public profiles, ensuring a broader search scope beyond immediate connections, maximizing potential candidate matches.
- Collaboration: Multi-user accounts facilitate team-based recruitment. Team members can share insights, collaborate on outreach, and maintain a cohesive strategy.
- ATS Integration: LinkedIn Recruiter integrates smoothly with most Applicant Tracking Systems, streamlining candidate data management and ensuring consistent information across platforms.
- Tool Compatibility: It’s designed to work alongside other recruitment tools, providing a comprehensive and efficient recruitment workflow from sourcing to hiring.
- Data-Driven Insights: Benefit from detailed analytics on engagement, response rates, and more, allowing for strategy refinement and better decision-making.
- Effective Communication: With 150 InMails monthly, recruiters can consistently engage potential candidates, fostering better relationships and understanding.
To Sum Up: LinkedIn Recruiter stands out with its unique features, making it a top pick for recruitment agencies. If you’re looking for a tailored recruitment tool and are ready to invest, this subscription offers great value.
LinkedIn Premium Cost and Plans: conclusion
To sum up, two LinkedIn premium subscription really stand out:
LinkedIn Premium Career for $29.99/month: Perfect for job seekers and networking. It’s affordable and packs most of the premium features, making it great for those wanting to connect with important contacts.
LinkedIn Sales Navigator Core for $99.99/month: Ideal for sales and recruiting. It offers unlimited searches, plenty of InMail credits, and advanced filters to find the right leads or candidate. Plus, it enables you to export searches with professional email addresses and integrate with CRM tools easily.
Not sure what plan to pick yet? You can benefit from a one-month free trial on any LinkedIn Premium account, so there’s no risk involved. To get this offer, simply go to your account and click on “try premium for $0.”
