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About Accommodate Consulting

Accommodate Consulting Ltd is a boutique hospitality advisory founded by former Marriott VP MattHughes. We eliminate inefficiency and complexity for hotel owners, investors and developers by designing scalable franchise strategies, training programmes and data‑driven operating models that protect profitability across the asset life cycle. Matt led the expansion of Marriott’s EMEA franchise portfolio from 140 to more than 1300 hotels, overseeing owner relationships that generated US $3.5billion in annual fees. Today that experience powers our independent advice on branded residences, hybrid hospitality, extended‑stay and mixed‑use projects. Core services • Franchise & market expansion – fee‑stack modelling, brand selection, development road‑mapping• Owner & investor advisory – asset life‑cycle planning, ROI optimisation, exit timing• Operational alignment – revenue strategy, KPI benchmarking, labour‑cost efficiency• Branded residences & mixed‑use – off‑plan sales strategy, hybrid value creation• AI & business intelligence – predictive pricing, operator‑selection algorithm, competitive radar Results delivered: 31.5% franchise‑fee uplift across a 120‑hotel portfolio (2024); RevPAR +6.1% above budget for EMEA investors; 100% brand‑standards compliance within 12months on every engagement. In 2025 we launch The Business of Hotel Franchising: Maximising Performance & Profit, a two‑week online course that distils our methods for owners and investors who want to master franchise agreements and multi‑unit growth on their schedule. Subscribe to our monthly AccommodateInsights briefing for capital‑led hotel intelligence, or contact us to discuss how we can simplify, scale and empower your next hospitality venture.

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