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About Arcane Marketing

Marketing Strategy and Social Media Most businesses do some marketing, but few have a strong, coherent marketing strategy. A marketing strategist needs to see the big picture. This includes factors like competition, demographics, pricing, positioning, packaging, behavioral variables, social media, etc. These factors apply to both B2C and B2B marketing. An effective marketing strategy must be informed by all these factors. Most business owners and CEO's are not experts in these areas. At the same time, many agencies and client-side marketing professionals take a one size fits all approach to marketing plans: you need to spend this much on print, this much on electronic media, this much on outdoor, etc., because this formula worked for them somewhere else. Big mistake. Good marketing is more science then art. The results of a well executed strategy are both predictable and repeatable. A strong marketing strategy needs to start with asking the right questions. First, let's start with one key new element of marketing strategy, social media: Who are your best customers? What do your best customers have in common? Are you engaging your customers in an on-going dialogue? What are people saying about your company and your products on the web? Are you getting repeat orders? How can you harness the power of social media to grow your business? I can answer these questions and show you how develop profitable long term relationships with your customers.

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