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About Beth Bender Beauty

Beth Bender Beauty was founded by Makeup Artist Beth Bender, the pioneer behind the first ever Eyeliner and Eye Makeup Stencils introducedto the beauty world in 2003. Beth has been described by her close friends and family as the Estée Lauder of her generation. She is a creative powerhouse who has never been afraid to get her hands dirty and is always ready to throw on her lab coat. While working as a makeup artist with Bobbi Brown, Beth saw first hand how many women struggled to achieve precise eyeliner. It was then she realized the void in the beauty industry, and that a tool for creating eye makeup and eyeliner looks effortlessly was very much needed. Beth eliminated trial and error and made it easy to get a perfect cat-eye, winged liner or smokey eye regardless of eye size or shape. Beth Bender Beauty is a company composed of family and friends that value each other’s passions and ideas that together are reflected in their products. With roots in New York and Los Angeles, Beth Bender Beauty is always hard at work developing new beauty tools and staying on top of current trends. They are a company that has made and continues to make an impact on peoples lives with their innovative makeup tools. Beth created her very own niche and has inspired people everywhere to confidently flaunt their flawless makeup with pride. They are an all encompassing company that believes makeup should be fun, never frustrating, and enjoyed by anyone and everyone.

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