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About Butler's Choice

Butler’s Choice A / S – the best in quality and price and sustainability Butler’s Choice is a trading company with focus on seafood, ice cream and bread of high quality and a strong partner for our retail customers. We have a portfolio of quality products and specialize in the development of new product ideas and successful food concepts. Together with our unique network of international manufacturers, we ensure a wide range of delicacies from around the world. Our products within the various categories are characterized by high quality, craftsmanship and innovation. Sustainability is a prerequisite for a quality product For Butler’s Choice a socially responsible and an environmentally friendly product – combined with good taste – is an absolute prerequisite for a quality product. And it has been our basic philosophy from the start. Butler’s Choice was established in 1997 with the import of seafood and a desire to increase the quality and accountability within this sector in supermarkets. Therefore, today we have one of the industry’s most well-documented corporate responsibility policies for purchasing seafood. Our own employees in Vietnam and India ensure the highest standard in Butler’s Choices products and our Code of Conduct as well as ISO 14001 and SA 8000 certifications guarantee a socially and environmentally correct production.

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