


Cali Revenue
Financial Services • São Paulo, Brazil • 101-200 Employees
Cali revenue & valuation
| Annual revenue | $10,100,000 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Financial Services industry and current estimated revenues | $32,400,000 |
| Total funding | No funding |
Key Contacts at Cali
Eleonora Christofidou
Chief Executive Officer
Leonardo Soares
Head Of Product And Design
Saša Brkić
Owner
César Cardoso
Senior Art Director
Cali In
Owner
Young Yang
Owner
Steve Yi
Ceo
Sam Zhang
Owner
Company overview
| Headquarters | São Paulo, Brazil |
| Website | |
| NAICS | 52 |
| Founded | 2024 |
| Employees | 101-200 |
| Socials |
Cali Email Formats
Cali uses 2 email formats. The most common is {first initial}.{last name} (e.g., j.doe@cali.li), used 58.3% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}.{last name} | j.doe@cali.li | 58.3% |
{first name}.{last name} | john.doe@cali.li | 41.7% |
About Cali
Cali isn't just redefining payments—it's redefining partnership. Built for CFOs, entrepreneurs, and visionaries who demand precision, effortless integration, and exceptional service, our platform elegantly combines PIX, boleto, cards, and FX into a seamless, digitally onboarded solution tailored explicitly for ambitious businesses. Currently onboarding our first cohort of merchants in Brazil, we're operational, compliant, and positioned for rapid scale. Simultaneously, we’ve established our company in Luxembourg and are in the process of license application; in Mexico, entity setup is underway—laying strategic groundwork to become a fintech leader across LATAM, Europe, and globally. Cali's core team brings a uniquely compelling blend of expertise: seasoned finance strategists, fintech operators, compliance specialists, and product visionaries who've navigated complexity at global fintech companies, tech, and major financial institutions. Our collective DNA combines rigorous operational discipline, regulatory acumen, tech innovation, and a relentless commitment to intuitive user experiences. We're building Cali with ambition, clarity, and conviction—solving real-world financial challenges through elegant solutions and strategic partnerships, purpose-built for enduring impact. At Cali, our culture defines our edge. Our team thrives on relentless curiosity, shared ownership, and creating from scratch. We choose collaboration over ego, celebrate continuous learning, and obsessively simplify processes until they’re streamlined, intuitive, and deeply client-first. Efficiency is our passion, creativity our heartbeat, and customer delight our defining success metric. Our culture isn't just startup—it’s our blueprint for breathtaking and sustainable success. Cali. Built for precision. Designed for what’s next. #MakeItDelightful #PaymentInfrastructure #DesignedForTrust
Employees by Management Level
Total employees: 101-200
Seniority
Employees
Employees by Department
Cali has 54 employees across 13 departments.
Departments
Number of employees
Cali Tech Stack
Discover the technologies and tools that power Cali's digital infrastructure, from frameworks to analytics platforms.
Web servers
Operating systems
JavaScript libraries
Tag managers
Programming languages
Miscellaneous
JavaScript frameworks
Blogs
Marketing automation
Miscellaneous
JavaScript libraries
JavaScript libraries
Frequently asked questions
4.8
40,000 users



