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Anyone can approach an organization; not everyone can get in. Your tech sales team's success may depend on selling to: Businesses Governments or government entities Associations and other organizations The first step is getting in the door. But it has to be the right door. It doesn't matter if you have the greatest product or service if your salespeople can't get it in front of the decision maker. These decision makers are often highly guarded by savvy secretaries, receptionists, and other gatekeepers who "guard" decision makers, leaving even great salespeople frustrated. And worse, the decision maker may not be who your salespeople think it is, even if they think they are selling to someone with the "right" job title. Sadly, your tech salespeople are likely using a good deal of company time and resources getting screened out by these gatekeepers. And even when your salespeople do get through, it is likely they may be presenting to the wrong people. These "wrong" people may seem to to be decision makers, but: They cannot sign your contract. They cannot write you a check. When sales struggle, some tech companies choose to hyper-focus on reaching out electronically (like digital marketing, email campaigns, robo calling, social media messaging), and other less personable sales strategies. Though these are helpful, the truth is: Decision makers often don't have time to notice your marketing, read your emails, read or reply to your social media messages. They are annoyed by automated calls. If you are depending only on these - you are losing sales. Your salespeople will be much more effective by consistently getting person-to-person time with key, hard-to reach, decision makers. EksAyn Anderson wrote the book on how to get in front of decision makers. EksAyn has been seen on Forbes.com, Speaker Magazine, and has trained internationally. Get your sales edge. Schedule a Get to the Decision Maker For Tech Salespeople Training today.

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