Frida
General Retail • 
Miami, Florida, United States • 201-500 Employees
Company overview
| Headquarters | 82 NE 26th St, Ste 101, Miami, Florida 33137, US |
| Phone number | +13056737535 |
| Websites | |
| NAICS | 4234 |
| SIC | 519 |
| Keywords | Consumer Goods, Baby Products, Health & Wellness, Parenting, Postpartum Care |
| Founded | 2014 |
| Employees | 201-500 |
| Socials |
Key Contacts at Frida
Frida Email Formats
Frida uses 3 email formats. The most common is {first name} (e.g., john@frida.com), used 54% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name} | john@frida.com | 54% |
{first name}.{last name} | john.doe@frida.com | 27.3% |
{first initial}.{last name} | j.doe@frida.com | 18.7% |
About Frida
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
Frida revenue & valuation
| Annual revenue | $17,500,000 |
| Revenue per employee | $69,000 |
| Estimated valuation?This valuation is estimated based on industry average for the General Retail industry and current estimated revenues | $56,000,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 201-500
Seniority
Employees
Employees by Department
Frida has 142 employees across 14 departments.
Departments
Number of employees
Frida Tech Stack
Discover the technologies and tools that power Frida's digital infrastructure, from frameworks to analytics platforms.
Digital asset management
Advertising
Affiliate programs
Payment processors
JavaScript libraries
JavaScript libraries
CDN
Analytics
JavaScript libraries
Webmail
Miscellaneous
Security
Portugal
Switzerland
Israel
India
New Zealand
CanadaFrequently asked questions
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