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About Fusion Marketing Group

Fusion Marketing Group offers a suite of unique recruitment process optimization solutions designed to attract, engage and convert healthcare professionals into new hires for our clients. We focus solely on the healthcare industry and have a proven track record in consistently increasing applicants for hard to fill healthcare disciplines while improving the ROI for recruitment budgets. Our solutions are grounded in understanding and tracking candidates’ attitudes, behaviors and actions. To begin with, in order to understand the healthcare target audience we invest in more proprietary market research than anyone else. This research tells us what drives a healthcare professional to change jobs and predicts what they are most likely to do to find a new one. All of our recruitment marketing and candidate engagement programs are tracked through Fusion Advanced Analytics to measure every interaction with the employer’s website and every source of visitor through to the point of completed application, offer and hire. Fusion employs a unique process for continual improvement called the Optimization Model. We look at the entire recruitment process from first touch through completed application and measure progress based upon the conversion funnel to determine areas of improvement including marketing channels, messaging, the applicant tracking system and more. This is the optimization process – continual testing and improvement.

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