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About Hospitality Management Services

Planning Luxury hotels, private clubs, & resorts serve a discerning & demanding clientele. For independent properties without the visibility of a national brand, entering and sustaining a presence in this market can be challenging. Hospitality Management Services (HMS) specializes in bridging that gap. For over 35 years, HMS has partnered with leaders in the independent luxury sector to design targeted marketing strategies, guiding sales & operations toward exceptional performance. Paul Ruffino built our foundation exclusively on independent, non-flagged hotels, resorts, & clubs that share our service philosophy. Over time, we have expanded to include select soft brands such as Autograph, Curio, Tribute, Tapestry, Ascend, and JdV by Hyatt while maintaining the same rigorous standards. In some instances, we offer performance-based agreements to demonstrate our value directly. Working with HMS means partnering with entrepreneurial managers who are recognized leaders in their markets. Our focus rests on four priorities: guest satisfaction, product excellence, strong associate engagement, & superior financial results. Together, these pillars ensure both operational success and an enduring reputation for our clients. Strategy With global capital flows, intense competition for assets, rapidly advancing technologies, evolving guest demographics, both hospitality & construction sectors must rethink traditional investment models. HMS helps clients navigate this landscape through innovative capital structuring, operational efficiencies, portfolio optimization, and technology integrational ways aligned with shifting customer expectations & market realities. Results Sales and marketing are the cornerstones of HMS’s reputation. Our industry credibility attracts top sales professionals across every market we serve. Whether launching a property or repositioning an existing one, we consistently deliver measurable improvements in NOI, ADR, RevPAR, and overall revenue.

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