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About lahoS

lahoS is a contemporary menswear brand founded by Sukh Sohal, conceived upon his return to North India after a life shaped by the British Panjabi diaspora. A reversal of his surname, lahoS is more than a namesake; it is a gesture of reclamation, turning inherited weight into creative freedom. Through its aesthetic language, lahoS confronts the pressures of identity, progress, and the postcolonial imagination. The brand merges the historical with the contemporary, honoring the proud lineage rooted in the soil of Panjab, Panj Aab, the land of five rivers, while carving space for new rituals of dress. Based out of an atelier in Delhi, lahoS works intimately with skilled artisans from start to finish, maintaining a sharp eye across every step of the process. Each garment is the result of thoughtful collaboration, craft, and care, melding precision with soul. A dance between Eastern and Western silhouettes, lahoS brings a defiant wit to uniform, a lyrical edge to formality, and a quiet power to everyday wear. It is a philosophy of duality: rooted and restless, precise and poetic. Our team is small, reflective, and ambitious. Based between Delhi and the diaspora, we value collaboration, rigour and imagination. We believe in building slowly and meaningfully, with care at every level of our process. We are especially drawn to those who • approach their craft with integrity and depth • understand fashion as cultural work, not just commerce • have a sensitivity to both elegance and edge • appreciate heritage in form and detail • are unafraid to question, rebuild, and reimagine

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