Museum Revenue Partners

About Museum Revenue Partners

Museum Revenue Partners is North America’s leading cultural commerce consultancy. We are experts in museum retail planning and store design, hospitality services and other revenue-generating visitor amenities, as well as providers of creative services and management consulting for museums and cultural institutions. The firm provides business plans and feasibility studies for new earned income ventures, retail and food service assessments, operations analyses, audience and event program development, and best in class design for museum stores, ecommerce sites, custom products, publishing projects, and marketing campaigns. We also assist clients with product licensing and the creation of commercial partnerships. Our core service offerings are in museum store design, retail program evaluation and KPI benchmarking, mission-driven product development, fine art publishing, collaborations, and brand enhancement. We also re-merchandise existing stores for performance improvement and analyze product assortments and inventory for productivity. We counsel management and Boards at important junctures—before undertaking construction and renovation projects and when considering new systems initiatives—or generally, as business needs arise with questions about market opportunities or income potential. We work in architect teams and also advise developers, designers, academic institutions, attorneys, and specialty retailers. MRP knows that exceptional visitor experiences are created by considering customers’ and guests’ needs first, but we also understand how to make museum stores, cafe operations, and marketing programs effective and profitable. We firmly believe in the words of astronaut and trailblazer Mae Jemison—"The future never just happened. It was created.” Our consultants use data and industry insights to plan for the coming years in order to build enduringly valuable programs for our clients.

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