Pop Design

About Pop Design

Pop Design linked in description We help new product development leaders create user experiences that align with their brand's values and translate it into design guidelines for future roadmaps. You'll create products that users tell their friends about; products that have personality and leave the status quo behind to create something new and engaging. Most widely successful products acknowledged the herd mentality of an industry and capitalized on an inverse idea. Think about the Dyson supersonic, Nintendo Wii, Olly vitamins and their packaging, [yellowtail]'s idea to cater to people who don't drink wine. They all broke the mold everyone assumed was the only way to succeed. You can do it too. There are subtle or revolutionary ways to differentiate your product or you can find opportunities to create new markets. It depends on your goals. I analyze the competitive landscape for commonalities, trade offs, and opportunities for your product to use an inverse idea to stand out. What does that mean? Not every good idea is appropriate for your brand and target market. I validate them early in the process to find what sticks. This guides the product development team and gives you confidence that we are on the right path. This path allows us to go all in and craft refined forms designed for mass production. I'm located near Detroit, Michigan and work with clients across the US and overseas. Whether you need to find a design resource soon or are thinking about using one in the future, message us. As we learn about your goals and challenges we will share how we can provide value and help deliver the desired outcomes.

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