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About Speck Hospitality

Speck Hospitality, a consulting company, helps clients develop and market hotels and resorts, maximize return, and create distinctive and impactful brands. Whether the property is a new build, a reposition, a transition, or a distressed asset; we have the expertise to help you achieve your strategic goals. BRAND DEVELOPMENT, MARKETING STRATEGY & TACTICS Brand experience storylines, supported by your distinct brand voice and visual identity, are key to achieving optimal market impact. We identify opportunities that promote your unique brand culture, create sustainable value, and maximize your marketing budget. This includes sourcing and support for public relations, brand identity, digital marketing, and social presence. SALES & MARKETING PLANS Every business needs a sound commercial plan to thrive. Whether the project is an existing property, an asset ready for repositioning, or new construction, we use our experience to help you set the course for short and long term success. We ensure you have the right action plans for each business segment, including maximization of brand partnerships. TALENT ASSESSMENT OR TASK FORCE Employee turnover is a significant strain on resources and your bottom line. We can provide temporary task force support for your property or assess your current team and incentive plans to ensure their talents are maximized. HOTEL DEVELOPMENT Early success in opening or transitioning a hotel is critical to any owner. From reviewing a pro-forma or management contract, developing a pre-opening commercial critical path, or acting as a liaison with the brand, we have a proven track record in achieving early stabilization and sustainable profitability.

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