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About The Verde Group

Turning Problems Into Profits The Verde Group is a customer experience consultancy, creating value by employing a proprietary research methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones. We focus exclusively on researching, understanding and interpreting customer experiences; specifically negative customer experiences leading to overall dissatisfaction. Verde clients use @Risk analysis to understand why their customers behave in a certain way and what actions to take to alter those behaviors. Our methodology goes straight to the heart of the customer experiences that matter most to your customers and your top line in a way that satisfaction analysis cannot. We use our methodology to help you understand why your customers behave in a certain way, and what actions your company can take to alter those behaviors. From financial services to manufacturing, our leaders have expertise across a wide variety of industries. These diverse viewpoints result in new and fresh perspectives that deliver value to our clients. We work alongside our clients every step of the way to anticipate and overcome all the barriers to change. What you see is what you get – the passionate people you meet on day one are the same individuals that will see your project through to completion. The Verde Groups is a certified women-owned business by WBE Canada and is committed to supplier diversity.

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