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About ThreeForm

Unlocking Sales Potential. Driving Predictable Growth. Threeform Consulting help B2B sales teams transform from underperforming to high-performing by diagnosing challenges, designing tailored solutions, and delivering lasting execution excellence. We work with: ✅ CEOs, CFOs, CROs, CCOs, CMOs, and CSOs of mid-sized businesses (20+ salespeople) across the UK & EU, looking to build scalable, high-impact sales teams. ✅ Private Equity & Venture Capital firms seeking a turnaround Sales Director to assess, optimise, and scale sales effectiveness in portfolio companies. Our Proven Approach: Diagnose. Design. Deliver. 🔹 Diagnose: Conduct structured sales assessments to uncover performance gaps and revenue opportunities. 🔹 Design: Implement research-backed sales models to drive behavioural and process change. 🔹 Deliver: Coach sales leaders, embed high-impact behaviours, and execute with precision for sustained growth. What We Solve We apply the Building a Winning Sales Force framework to drive sales transformation across five critical areas: 1️⃣ Strategy & Structure – Align sales strategy, optimise territories, and improve customer engagement. 2️⃣ Talent & Hiring – Recruit top performers using data-driven selection and role alignment. 3️⃣ Performance & Motivation – Design incentives that drive accountability and a winning culture. 4️⃣ Process & Execution – Build scalable, repeatable sales processes that maximise efficiency. 5️⃣ Leadership & Change – Lead transformation, reduce resistance, and ensure market adaptability. Unlike generic sales training, we execute—helping leaders turn strategy into action and consistently hit revenue targets. 🔹 Ready to scale your sales force? Let’s start the conversation. Martin.smith@threeform.net

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