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About Tru Pro

TRU PRO – THE FUTURE OF PERFORMANCE Join one of the fastest-growing tennis string brands in the game—trusted by competitors, built for dedicated players, and designed to elevate your performance on the court. OUR VISION At TRU PRO, we believe every player deserves access to high-quality tennis gear without overpaying for a brand name. That’s why we create performance-driven tennis strings, apparel, and accessories that deliver on what matters—reliability, innovation, and value. OUR STORY Our journey started with a simple goal: to develop elite-level tennis strings at a fair price. As former Division I college players and experienced coaches, we’ve spent years studying the game, testing equipment, and understanding what truly makes a difference on the court. In 2012, we launched our first string lineup, determined to give players an alternative to overpriced gear. By 2018, our reputation grew, and TRU PRO became a recognized name among competitive players. This success led us to expand beyond strings, introducing tennis bags, apparel, and accessories to meet the needs of serious athletes. 2024: THE PURE RUSH ERA In 2024, we took the next step with the release of Pure Rush, a string that quickly gained recognition from influencers, coaches, and tennis experts. Its immediate success proved that players are looking for true performance innovation—not just marketing hype. This milestone marked a turning point for TRU PRO, reinforcing our commitment to pushing boundaries and expanding our lineup. THE UNDERDOG MENTALITY The tennis industry is dominated by massive brands with big marketing budgets—but we’ve never been about hype. We embrace the underdog mentality, focusing on quality, innovation, and customer service rather than flashy advertising. THANK YOU TO OUR CUSTOMERS Your support fuels everything we do. Whether you’re a first-time buyer or a longtime customer, we appreciate every message, review, and shared success story.

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