Cloze vs Follow Up Boss: Which CRM Wins in 2026?
A solo agent paying $17/mo for Cloze and a team on Follow Up Boss Pro paying $416/mo can both be making the right call. The Cloze vs Follow Up Boss decision comes down to knowing which side of that line you're on - and being honest about what you actually need versus what sounds impressive on a features page.
30-Second Verdict
Pick Follow Up Boss if you run a team, need Zillow and Realtor.com lead-source integrations, and care about speed-to-lead routing. FUB is built for lead distribution and fast follow-up. G2 reviewers back this up with a 4.6/5 across 115 reviews.
Pick Cloze if you're a solo agent who wants AI-driven relationship nurturing without a big monthly bill. Its G2 score sits at 3.7/5 from 33 reviews - lower, but the user base skews individual agents, not teams. Cloze's G2 profile hasn't been active in over a year, which tells you something about where they're putting their attention.
Skip both if your real problem is finding verified contact data for outbound prospecting - FSBOs, expired listings, sphere expansion. That's a data problem, not a CRM problem.
Pricing Compared
Cloze is dramatically cheaper for individuals. Follow Up Boss closes the gap as you add seats and move into bundled team plans. Here's the math on annual billing:
| Cloze | Follow Up Boss | Edge | |
|---|---|---|---|
| Entry price | $17/mo (Pro) | $58/user/mo (Grow, annual) | Cloze |
| Team plan | $29/user/mo (Gold) | $416/mo (Pro, annual, 10 users included) | Depends on team size |
| AI features | Maia voice AI (Platinum/Enterprise), ghostwriter | Included, but many rely on Calling data on Grow | Cloze |
| Calling add-on | Not needed (syncs texts natively) | $33/user/mo (annual) or $39/user/mo (monthly) | Cloze |
| Integrations | Core integrations | 250+ with open API | FUB |
| G2 rating | 3.7/5 (33 reviews) | 4.6/5 (115 reviews) | FUB |
A solo agent pays $17/mo on Cloze vs $58/mo on Follow Up Boss - a 3.4x difference. At five users, Cloze Gold runs $145/mo vs FUB Pro at $416/mo.
Here's where FUB's pricing gets sneaky. On the Grow plan, adding Calling takes a $58/user/mo seat to $91/user/mo on annual billing. Monthly? That's $108/user/mo. Read the fine print before you commit.
Key Differences That Matter
Phone and Text Workflow
One Reddit agent tried both and switched back to Cloze because Follow Up Boss required a separate number for calling and texting. Cloze is built around syncing and logging texts from your actual phone number - including iPhone/iMessage workflows. If your clients already know your cell and you don't want to introduce a second number, this alone can tip the decision toward Cloze.
AI Capabilities
Cloze's Maia voice AI is genuinely differentiated. Available to Platinum and Enterprise customers, Maia transcribes meetings, identifies speakers, generates summaries and action items, and takes actions across connected apps like RealScout and Cloud CMA. It also supports Model Context Protocol, so you can invoke its tools from inside other AI systems - a nerdy detail that matters if you're building workflows across multiple platforms.
FUB's AI is more conventional: smart suggestions and automation triggers. On the Grow plan, many AI features depend on data produced by the Calling add-on, which means you're paying extra to unlock what the marketing page implies is included.
Integrations and Lead Routing
Follow Up Boss wins this one cleanly. 250+ integrations, an open API, and direct connections for lead providers like Zillow. Realtor.com API integration applies to Connections Plus leads, while other Realtor.com leads flow through inbox processing. If you're running paid lead sources, FUB's routing and distribution workflow is purpose-built for speed-to-lead.
Cloze offers core integrations but doesn't have the same open-platform ecosystem.
Data Integrity Risk
A verified TrustRadius reviewer reported that after years on Cloze, their contact database was "messed up" by automatic contact merging - contacts merged together that didn't belong together, forcing a full rebuild from export. They also flagged zero phone customer service or training. We'd strongly recommend testing merge logic on a small batch before migrating a large database to Cloze.
Cloze and Follow Up Boss both manage relationships - but neither finds new prospects. Prospeo gives you 143M+ verified emails at 98% accuracy and 125M+ mobile numbers, so every contact you push into your CRM is real. At ~$0.01/email, it costs less than a single bounced Zillow lead.
Stop feeding bad data into a good CRM. Start with verified contacts.
What Real Users Say
Cloze fans on G2 love the follow-up automation and the way it consolidates communications into one view. Auto-logging gets consistent praise. The negatives: poor search functionality, limited customization, and navigation that feels dated. That Reddit agent who tried both called Cloze "clunky and underdeveloped" even while preferring its syncing workflow. On the flip side, Windermere Real Estate reported agent engagement increased 74-215% after deploying Cloze - a stat competitors don't surface.
Follow Up Boss fans consistently highlight ease of use, integrations, customer support, and fast setup. The main complaint? A mobile app that can be slow. SelectHub ranks FUB #4 and Cloze #5 among real estate CRMs, and FUB has stronger third-party validation across the board.
Who Should Pick Which
Here's the thing: most solo agents overspend on CRMs because they confuse "more features" with "better results." A $17/mo tool you actually use beats a $58/mo tool collecting dust every single time.
Solo agent on a budget: Cloze Pro at $17/mo. AI reminders, auto-logging, and a ghostwriter for a fraction of FUB's entry price.
Team of 5+ running paid lead sources: Follow Up Boss Pro. The Zillow and Realtor.com integrations plus lead routing automation justify the premium. If your brokerage is spending thousands on Zillow leads and nobody's calling them back within five minutes, FUB pays for itself.
AI-forward agent wanting relationship intelligence: Cloze Platinum at $42/mo with Maia. The voice AI and cross-app actions are ahead of what FUB offers today.
For teams that don't fit neatly into any of these buckets - say, a three-person team where everyone uses their personal cell - we've seen agents start on Cloze Gold and migrate to FUB once they hit seven or eight people. There's no shame in outgrowing a tool.
Getting Verified Data Before Either CRM
Neither Cloze nor Follow Up Boss solves the "find the prospect" problem. For outbound prospecting - FSBOs, expired listings, sphere expansion - you need verified contact data first. Prospeo finds and verifies emails at 98% accuracy across 143M+ verified addresses, with a free tier of 75 emails per month and paid plans at roughly $0.01/email. Feed verified contacts into whichever CRM you pick, and your sequences actually land instead of bouncing.
If you're building a repeatable outbound motion, it also helps to standardize your sales prospecting techniques and keep a short list of free lead generation tools for list building.
Speed-to-lead means nothing if the lead's email bounces. Before you debate Cloze vs Follow Up Boss routing, make sure your prospect data is actually verified. Prospeo's 5-step verification and 7-day refresh cycle keep your pipeline clean - 75 free emails per month, no contract required.
Fix the data problem first. Your CRM will thank you.
FAQ
Is Cloze or Follow Up Boss better for solo agents?
Cloze Pro at $17/mo is the clear winner for solo agents - AI reminders, auto-logging, and a ghostwriter for a fraction of FUB's $58/mo entry price. Choose FUB only if you need Zillow or Realtor.com lead-source integrations that justify the 3.4x cost difference.
Does Follow Up Boss include AI on every plan?
AI features are included across plans, but on Grow many of them rely on data from FUB Calling - a paid add-on at $33/user/mo (annual) or $39/user/mo (monthly). Budget $91-$108/user/mo for the full AI experience on Grow.
Can I use both CRMs together?
Yes, via Zapier or Integrately. Some agents use Cloze for nurturing and FUB for lead routing. In practice, the complexity rarely justifies it under 10 people. Pick one and commit.
What's a good free tool for finding prospect contact data?
Prospeo offers 75 free verified emails per month plus 100 Chrome extension credits - enough for solo agents building an outbound pipeline. At 98% email accuracy with a 7-day data refresh cycle, it outperforms most paid alternatives on data freshness alone.