EASI'R Pricing, Reviews, Pros and Cons: What Dealerships Need to Know
You've shortlisted EASI'R because it keeps showing up in European dealership circles, and the "behavior-guided selling" pitch sounds compelling. But try finding a price, a G2 rating, or a detailed third-party review - you won't. That's a problem when you're trying to justify a CRM switch to your dealer principal.
Here's what we found after digging through every source available.
The Short Version
- Pricing isn't published. EASI'R requires a custom quote. Based on automotive CRM benchmarks, expect $500-$1,500/mo per store.
- Major third-party review profiles are basically missing. No EASI'R profile with ratings on G2 or TrustRadius, and the Capterra results we found were name collisions with unrelated products.
- It's built for European dealerships. If you're a U.S. dealer group or need deep DMS integrations, skip to the alternatives section below.
What Is EASI'R?
EASI'R is a sales platform built for automotive dealerships, covering lead management, sales process execution, and repurchase workflows under a "co-driver" philosophy. The idea: replace gut-instinct selling with repeatable, data-backed playbooks that mirror what top performers actually do.
The platform runs across 1,700+ dealerships and 18,000+ salespeople throughout Europe, processing 75,000+ sales opportunities per month. It includes weighted pipeline projections, conversion analysis, ML-powered coaching recommendations, and multi-channel communication tools. Think of it as a CRM that's opinionated about how your reps should sell, not just where they log activities.
EASI'R Pricing Breakdown
EASI'R doesn't publish pricing. Their pricing page says "customized pricing plans" and pushes you to request a quote.
Their directory listing on SoftwareWorld describes the pricing model as per-feature, quoted in EUR, with a free trial available and no free version. Mid-market dealership platforms typically land between $300-$1,500+/mo per store with annual contracts, so given EASI'R's European focus and behavior-coaching layer, $500-$1,500/mo per rooftop is a reasonable estimate depending on modules and scale.
| Tool | Est. Pricing | Model | Free Trial | Best For |
|---|---|---|---|---|
| EASI'R | ~$500-$1,500/mo/store | Per feature (custom) | Yes | European dealerships |
| DealerSocket | $1,000-$3,000/mo | Custom quote | No | Large U.S. dealer groups |
| VinSolutions | $600-$2,000/mo | Custom quote | No | Mid-size U.S. dealers |
| Selly Automotive | $300-$900/mo | Custom quote | No | Budget single-rooftop |
| Salesforce Automotive Cloud | $350-$750/user/mo | Per user | No | Enterprise multi-brand |
Note that Salesforce is per user, not per store. A 10-person sales floor on the $350/user/mo Enterprise edition runs $3,500/mo before add-ons.
Dealership CRMs like EASI'R track your pipeline - but they don't source leads. If your team prospects fleet managers, corporate buyers, or B2B service accounts, you need verified contact data. Prospeo delivers 300M+ profiles at 98% email accuracy for ~$0.01/email, with a 7-day refresh cycle so you're never calling stale numbers.
Stop guessing at contact info. Start closing fleet and B2B deals.
Pros and Cons
Pros:
- Automotive-only specialization. Every feature is built around how cars actually get sold - not a horizontal CRM with a dealership skin bolted on.
- Behavior-guided playbooks. The platform coaches reps toward repeatable winning behaviors rather than just tracking activities after the fact. In an industry where 78% of car buyers choose the dealer that responds first, speed-to-lead guidance matters.
- European scale. 1,700+ dealerships is real traction across multiple markets.
- Free trial available. Rare for automotive CRMs - most competitors make you sit through a demo gauntlet first.
Cons:
- Opaque pricing. No published tiers, no ballpark ranges, no way to budget without a sales conversation.
- Near-zero third-party reviews. You can't validate the product through G2, Capterra, or TrustRadius before committing.
- Integration clarity is weak. SoftwareWorld lists API availability as "No." If your stack is built around a DMS, get integration details in writing during procurement.
- Primarily European footprint with no published ROI data. U.S. dealers won't find peer references, and nobody will find hard numbers on conversion lifts.
What Reviews Actually Say
There's almost nothing to work with on the big review aggregators. The iOS App Store shows a 5/5 rating from three reviews - that's a rounding error, not a sample size. We didn't find an EASI'R product profile with ratings on G2, and TrustRadius didn't show a score either.
Capterra is a minefield of name collisions: easyreview (an HR performance review tool) and @EASE (a donor database) both appear, but neither is EASI'R the automotive platform. We also came up empty searching Reddit's r/askcarsales for any discussion threads.
The strongest endorsement we found is a testimonial from Troels Nielsen, Head of Sales Operations at Jan Nygaard AS, who credits EASI'R with systematizing their sales process. It's a real quote from a real person, but it's vendor-published - take it accordingly.
Here's the thing: a CRM processing 75,000+ monthly sales opportunities across 1,700+ dealerships with essentially no public review footprint is unusual. That doesn't mean the product is bad. It means the company hasn't invested in review generation, which tells you something about where their priorities sit. Demand reference calls before signing anything.
Alternatives Worth Considering
DealerSocket - The default for large U.S. dealer groups that need everything under one roof. Holds roughly 28-31% U.S. market share, though TrustRadius snippets flag clunky service scheduling and inconsistent support. Runs $1,000-$3,000/mo.
VinSolutions - The "if it's not recorded, it didn't happen" CRM. Reps generally like it, but the campaign manager feels dated. Skip it if modern marketing automation matters to you. Around 22-25% U.S. share at $600-$2,000/mo.
Selly Automotive - Single-rooftop stores watching every dollar start here. From $300/mo, it's the budget entry point - just don't expect enterprise forecasting.
DriveCentric - AI-forward features worth watching, in the $700-$2,200/mo range.
Prospeo - EASI'R manages your pipeline but doesn't source leads. If your dealership does outbound to fleet managers, corporate buyers, or B2B service accounts, Prospeo fills that gap with 300M+ professional profiles, 98% email accuracy, and a 7-day data refresh cycle. Free tier available - no contract, no sales call required.
If you're comparing dealership CRMs more broadly, start with our roundup of auto sales CRM platforms.
EASI'R doesn't publish pricing or reviews - and it doesn't find new prospects for you. Prospeo is the opposite: transparent pricing, a free tier with no sales call required, and 125M+ verified mobile numbers with a 30% pickup rate. Feed your dealership CRM with contacts that actually connect.
Verified emails and direct dials for every B2B account on your lot list.
Verdict
If you're a European dealership that wants a CRM with strong opinions about how your reps should sell, EASI'R is worth a demo. The behavior-guided approach is genuinely different from anything DealerSocket or VinSolutions offer.
For U.S. dealers, teams that need deep DMS integrations, or anyone who wants to validate through independent reviews before committing - look elsewhere. The free trial is your best due diligence tool here, because the review ecosystem won't help you. Let's hope this breakdown saves you a few hours of dead-end research.