CircleLoop Pricing, Reviews, Pros & Cons in 2026
CircleLoop's plans run £5-£15/month per user for a cloud phone system that worked great for many teams until late 2024. Then an upgrade broke things. Apps went unreliable, call logs stopped syncing, and blocking numbers became harder. Here's what 186 Trustpilot reviews (plus G2 and Capterra feedback), the real pricing, and the pros and cons look like heading into 2026.
30-Second Verdict
CircleLoop scores a 3.9/5 on Trustpilot (186 reviews), 4.5/5 on Capterra (4.6 for ease of use), and 4.3/5 on G2. It's genuine value for UK micro-teams wanting a simple cloud phone with CRM integration and no contract.
Best for: Solo operators and 1-5 person UK teams needing a business number, basic call management, and CRM hooks.
Skip if: You need video conferencing, international calling as a primary use case, a power dialer, or rock-solid reliability right now.
What Is CircleLoop?
CircleLoop is a cloud-based business phone system - desktop, web, and mobile apps, no hardware required. Mission Labs built it, and Gamma Communications acquired them in March 2021 to target the UK micro-business cloud communications market. The positioning is straightforward: a no-contract, self-service phone system that small teams can set up in minutes.
Pricing Breakdown
Two plans, both including every feature:
- Pay As You Go: £5/user/month + VAT. Unlimited inbound, 3p/min outbound, SMS at 4p/message.
- Unlimited: £15/user/month + VAT. Unlimited outbound to the UK, US, Ireland, Australia, New Zealand, and Canada. SMS stays at 4p/message.
Add-ons include extra UK numbers from £2/month and international numbers from £5/month. For a 5-person team on Unlimited, you're looking at around £90/month including VAT before add-ons. That's hard to beat.
| Provider | Entry Price | Next Tier Price | Video | Best For |
|---|---|---|---|---|
| CircleLoop | £5/user/mo | £15/user/mo | No | UK micro-teams on a budget |
| bOnline | £7/user/mo | £9.95/user/mo promo (usually £13.95) | No | CircleLoop alternative, same tier |
| RingCentral | £12.99/user/mo | £19.99/user/mo | Yes | Growing teams needing UCaaS |
| Vonage | £10/user/mo | £25/user/mo | Yes | Mid-market with API needs |
| CloudTalk | €19/user/mo (annual) | Not public | No | International calling teams |
| Aircall | Not public | Not public | No | Sales teams (3+ seats) |
| Dialpad | ~$15/user/mo (annual) | ~$25/user/mo (annual) | Yes | AI-forward small teams |
CircleLoop and bOnline are the budget tier. Once you move to RingCentral or above, you're paying for features most micro-teams won't touch.
Your VoIP system is only as good as the numbers you load into it. Prospeo gives you 125M+ verified mobile numbers with a 30% pickup rate - so every call block actually connects reps to real prospects, not dead lines.
Stop burning call time on bad numbers. Start dialing verified mobiles.
Pros
We tested CircleLoop's free trial, and setup takes minutes - download the app, pick a number, start calling. No hardware, no engineer visit.
Every feature ships on both plans: call recording, voicemail transcription, conference calling, IVR menus, and in-app administration where you manage subscriptions, payments, and users without touching a web portal. You can run direct and shared lines from one app. For a budget tool, the CRM integration list is respectable - HubSpot, Pipedrive, Zoho, Capsule, and Zapier for everything else. In our experience, the HubSpot and Pipedrive integrations work smoothly and don't require any technical setup beyond authorizing the connection.
No contract, no credit card for the 7-day trial, month-to-month after that. £5/month for a business phone number with voicemail transcription and call recording is one of the cheapest legitimate options in the UK market right now.
Cons
Here's the thing: CircleLoop's cons have gotten worse since late 2024, not better.
The biggest red flag is the post-upgrade reliability regression. Multiple Trustpilot reviews from late 2024 onward describe apps becoming unreliable - call logs don't sync across app and browser, extension names disappeared, and the number-blocking workflow got harder to use. One reviewer put it bluntly: the app they'd relied on for years suddenly felt like a beta product after the update.
Buggy call transfers and intermittent lag aren't new either. GetVoIP and GetApp reviewers have flagged flaky transfers for years. SMS is UK-only, 4p per message, and has always felt like a cold texting afterthought.
There's no video conferencing. Voicemail timing isn't configurable either - in at least one documented case when a user was signed out, calls rang for about 10 rings (~25 seconds) before hitting voicemail, and support confirmed that was by design. For a tool marketed at business users, that's a frustrating limitation.
Who Should (and Shouldn't) Use It
Use it if you're a solo operator, freelancer, estate agent, or consultant who needs a UK business number, basic call management, and CRM integration without a contract. The price-to-feature ratio is excellent for simple use cases.
Skip it if you're running outbound at any real volume, need video, or want an international-first calling setup. And if reliability is non-negotiable, the post-upgrade issues should give you pause - trial it thoroughly first.
Let's be honest: CircleLoop is still the best-value UK VoIP for teams under five people. But "best value" and "most reliable" aren't the same thing in 2026. If the post-upgrade bugs haven't been patched by the time you read this, bOnline is the safer bet at a nearly identical price.
For teams doing outbound calling, your phone system is only as good as the numbers you're dialing. If reps are burning call time on dead numbers, the problem isn't the dialer - it's your contact data. Prospeo's database includes 125M+ verified mobile numbers with a 30% pickup rate, and you can start on the free tier to test it.
CircleLoop costs £15/user/month. But if your reps are dialing outdated contacts, you're wasting every minute of talk time. Prospeo's data refreshes every 7 days - not every 6 weeks - so your call lists stay current and your connect rates stay high.
Fresh data means more pickups. Test 125M+ verified mobiles free.
Best Alternatives
bOnline
The most direct CircleLoop competitor. Starts at £7/user/month with unlimited calling at £9.95/user/month promo (usually £13.95). If CircleLoop's post-upgrade issues are a dealbreaker, this is the first place to look - similar market, similar simplicity, marginally more expensive. The consensus on r/VOIP threads is that bOnline's reliability has been more consistent over the past year, though its feature set is slightly thinner.
CloudTalk
Need 24/7 support or international coverage? CloudTalk starts at €19/user/month billed annually with local numbers in 160+ countries and 24/7 chat and email support on all plans. More expensive, but meaningfully more capable for teams calling outside the UK.
RingCentral
Overkill for a 2-person team, but at £12.99/user/month with video, messaging, and phone unified, RingCentral scales well past 5-10 people. The jump from CircleLoop to RingCentral is really a jump from phone system to full communications platform.
Aircall
Has a 3-seat minimum, so it's a non-starter for solo operators. But for small sales teams wanting a proper power dialer with deep CRM integrations, it's purpose-built for that workflow. If you're comparing platforms, it can also help to map your outbound stack end-to-end (dialer, CRM, data, and sequences) using a simple cold calling system.
FAQ
Is CircleLoop still reliable in 2026?
Mixed. Before late 2024, it was solid. A platform upgrade introduced app instability, syncing issues, and UX regressions that multiple Trustpilot reviewers have documented. Use CircleLoop's 7-day trial (no credit card required) to stress-test reliability with your actual workflow before committing.
Does CircleLoop include unlimited calls?
Only on the £15/user/month Unlimited plan, covering outbound to the UK, US, Ireland, Australia, New Zealand, and Canada. The £5/month PAYG plan charges 3p/min outbound. Inbound calls are unlimited on both plans.
What's the cheapest CircleLoop alternative?
bOnline at £7/user/month is the closest budget alternative in the UK. For outbound teams, though, the real bottleneck often isn't the dialer - it's contact data quality. Verified mobile numbers make the difference between productive call blocks and wasted hours dialing disconnected lines.