Endole vs SMARTe: Which B2B Data Tool Wins in 2026?
Comparing Endole vs SMARTe is like comparing a magnifying glass to a megaphone. One lets you inspect UK companies down to their beneficial ownership structure. The other blasts contact data across 125+ countries so your SDRs can fill sequences. Both carry a 4.6/5 on G2, but they barely overlap in what they actually do.
What Endole Does
Use Endole if you're running due diligence, KYC checks, or building prospect lists within the UK. The platform covers 7M+ UK companies and 13M+ directors with 50+ filters. You get credit risk scoring, beneficial ownership mapping, Companies House filings, and financial accounts - all in one dashboard. The unified company view that combines ownership, financials, group hierarchy, and compliance data is genuinely hard to find elsewhere.
G2 reviewers consistently praise how Endole brings together ownership structure, credit risk, financial health, director details, and group hierarchy in a single view. That's the core value proposition.
Pricing is straightforward: £39/mo or £299/year. Plans include unlimited company and director searches, with export limits depending on the tier.
Skip Endole if you need a dedicated contact database for outreach, mobile numbers at scale, or broad data outside the UK. It's a company intelligence tool first. US coverage is very limited - no state filings, no SEC data, no US-specific credit scores.
What SMARTe Does
Use SMARTe if you need a global B2B contact database at a reasonable price point. The platform covers 290M+ contacts across 65M+ company profiles in 125+ countries, with 75% mobile coverage in North America and 95% email accuracy. It's SOC 2 Type II certified and GDPR aligned, and it integrates with Salesforce, HubSpot, Outreach, and Salesloft.
The regional breakdown is worth knowing: LATAM leads with 96.5M contacts, followed by EMEA at 91.2M, APAC at 68.1M, and North America at 33.3M. If your outbound targets Latin America, SMARTe's coverage there is surprisingly deep.
The free tier gives you 10 credits/month to test, and Pro starts at $25/mo.
Skip SMARTe if you're working niche verticals or need bulletproof data consistency. G2 reviews flag that contact accuracy drops noticeably for niche accounts, and CRM sync can create duplicates without careful configuration. There's also a pricing mismatch you should understand before buying: SMARTe's official pricing page is pay-per-credit with no license fees, while G2 shows an Enterprise starting price of $900/user/year. Clarify the commercial model in your demo before signing anything.
SMARTe's 95% email accuracy means 1 in 20 bounces. Endole doesn't do emails at all. Prospeo delivers 300M+ profiles at 98% accuracy on a 7-day refresh cycle - for roughly $0.01/email. No confusing credit tiers, no annual contracts.
Stop losing credits to bounced emails. Get data that actually connects.
Side-by-Side Comparison
| Feature | Endole | SMARTe | Winner |
|---|---|---|---|
| Primary use | UK company intel | Global contact data | Depends on need |
| Database size | 7M+ UK companies | 290M+ contacts | SMARTe (scale) |
| Geography | UK only | 125+ countries | SMARTe |
| Email accuracy | N/A (not an email tool) | 95% | SMARTe by default |
| Mobile coverage | N/A (not a mobile tool) | 75% NA, 50% intl | SMARTe by default |
| Pricing model | Flat fee | Credit-based | Endole (simpler) |
| G2 rating | 4.6/5 (5 reviews) | 4.6/5 (24 reviews) | Tie |
| Compliance data | Companies House + credit/risk | SOC 2 Type II | Endole (deeper) |
| CRM integrations | CSV export | Salesforce, HubSpot, more | SMARTe |
Here's the thing: these tools don't compete. Endole is built for UK company research and compliance workflows. SMARTe is built for outbound prospecting with emails and phones. Picking between them only matters if you're choosing which problem to solve first.
If you're a UK-focused team doing both compliance checks and outbound, you don't need to choose. Endole at £299/year plus a solid contact data tool often costs less than a single all-in-one platform contract - and gives you better data in both categories than any platform trying to do everything at once.
Pricing Breakdown
| Endole | SMARTe | |
|---|---|---|
| Free tier | None | $0 (10 credits/mo) |
| Entry paid | £39/mo (£299/yr) | $25/mo ($0.50/credit) |
| Enterprise | N/A | $0.20-$0.30/credit |
| Annual budget | £299/yr (annual) or ~£468/yr (monthly) | ~$300-$50K/yr |
Endole's pricing is simple - flat monthly or annual fee. SMARTe's credit model scales differently. On SMARTe Pro, credits run $0.50 each, so 200 credits costs $100.
The enterprise bands break down like this:
- 50K credits: $0.30/credit
- 100K credits: $0.26/credit
- 250K credits: $0.24/credit
- 500K credits: $0.22/credit
- 1M credits: $0.20/credit
We've seen enterprise SMARTe budgets land in the $15K-$50K/year range depending on credit volume and term length. At 250K credits, you're paying roughly $60K for that block - real money that demands a clear ROI case. And we've run the math on cost-per-usable-contact: SMARTe's 95% email accuracy means roughly 1 in 20 emails bounces. At scale, that waste compounds fast, burning through credits and hurting your sender reputation simultaneously.
The Bottom Line
When weighing Endole vs SMARTe, the decision hinges on your workflow, not which tool is "better."
Need UK company intelligence? Pair Endole with a contact tool that won't wreck your sender reputation. Prospeo's 98% verified emails and 125M+ mobile numbers give your SDRs clean data across 125+ countries - at 90% less than enterprise platforms.
Skip the accuracy gap. Get 75 free verified emails and see the difference.
FAQ
Can Endole replace SMARTe (or vice versa)?
No. Endole provides UK company intelligence - credit risk, ownership, compliance. SMARTe provides global contact data - emails and phones for outbound. There's zero functional overlap. You'd pair one with a dedicated contact tool, not swap them.
Is SMARTe's free plan worth using?
For a quick data quality test, yes. Ten credits will show you whether SMARTe's accuracy holds for your target accounts. You won't fuel any real campaign on 10 credits, but it's enough to validate before committing to Pro at $25/mo.
What's a better option for verified contact data?
Prospeo offers 300M+ profiles with 98% email accuracy on a 7-day refresh cycle. At roughly $0.01/email with 75 free credits per month, it outperforms SMARTe's 95% accuracy and avoids the confusing credit-tier pricing. Let's be honest - if you're running outbound at any real volume, that 3% accuracy gap between 95% and 98% translates to thousands of fewer bounces per quarter.