LeadMagic Pricing, Reviews, Pros and Cons (2026)
You're staring at LeadMagic's credit slider wondering how fast 2,500 credits actually disappear. The credit math isn't as straightforward as the pricing page suggests - and the difference between the Basic and Essential plans is bigger than most people realize. Here's the full breakdown so you can decide before you commit.
30-Second Verdict
LeadMagic holds a 4.2/5 on G2 from 18 reviews, but the distribution tells the real story: 83% are 5-star, 16% are 1-star, almost nothing in between. Most users love it. The ones who don't have serious complaints about billing and cancellation. It's a solid enrichment layer for teams already running Clay or Apollo workflows, and the pay-for-success credit model is genuinely clever - you don't get charged when a lookup fails. But the no-refund policy and credit expiration on the Basic plan catch people off guard.
Best for: enrichment-heavy workflows at scale. Skip if: you need a full prospecting database, intent data, or predictable monthly costs.
LeadMagic Pricing Breakdown
LeadMagic runs on a credit-based model with six paid tiers plus a free trial. The per-credit cost drops significantly as you move up, which makes the Basic plan the worst value on a unit-cost basis.
| Plan | Credits/mo | Price/mo | Per Credit | Rollover? |
|---|---|---|---|---|
| Trial | 100 | Free | $0.00 | N/A |
| Basic | 2,500 | $60 | $0.024 | ❌ Expires |
| Essential | 10,000 | $100 | $0.010 | ✅ Yes |
| Growth | 20,000 | $180 | $0.009 | ✅ Yes |
| Advanced | 30,000 | $260 | $0.0087 | ✅ Yes |
| Professional | 50,000 | $425 | $0.0085 | ✅ Yes |
| Ultimate | 100,000 | $800 | $0.008 | ✅ Yes |
The free trial gives you 100 credits with no credit card required - enough to test the API and run a small batch. The jump from Basic to Essential is where the real value kicks in: 4x the credits for less than 2x the price, and you finally get rollover.
G2's pricing widget shows different figures ($75/mo and $149/mo) that appear to reference an older or different product listing. The prices above come directly from LeadMagic's current docs. Their return policy (updated December 2025) states all sales are final - no refunds on monthly plans, annual plans, credits, or API usage. Start with the free trial rather than committing to Basic if you're on the fence.
How Credits Work
Not all lookups cost the same, and this is where budgeting gets tricky.
| Service | Credit Cost |
|---|---|
| Email Finder | 1 credit |
| Personal Email Finder | 2 credits |
| Email Validation | 0.25 credits |
| Mobile Finder | 5 credits |
| Profile to Email | 5 credits |
| Email to Profile | 10 credits |
| Job Change Detector | 3 credits |
The pay-for-success model means credits are only deducted when enrichment succeeds. Not-found results are free, and email validation doesn't charge for unknown or inconclusive outcomes. That's genuinely fair.
Here's the thing, though: the credit math gets complicated fast when you're stacking multiple endpoint types. Picture an SDR running a weekly prospecting workflow - finding 200 emails (200 credits), validating 500 addresses (125 credits), and pulling 50 mobile numbers (250 credits). That's roughly 575 credits per week, which nearly maxes out the Basic plan in a single week before you even touch profile lookups.
Also worth knowing: auto top-up can be enabled in Settings > Billing with a threshold and purchase amount. Configure that threshold carefully so you don't accidentally buy more credits than you intended.
Pros: What Users Like
You only pay when it works. The pay-per-result model is rare in the enrichment space and genuinely reduces waste compared to flat per-lookup pricing. Failed lookups cost nothing. That alone sets it apart from most competitors.
It fits neatly into waterfall enrichment stacks. LeadMagic is often used in Clay-style workflows where teams layer multiple enrichment providers to increase match rates. Independent testing has shown waterfall enrichment can improve email find rates from 40% to 78% - LeadMagic is one of the providers teams add to get there.
Setup takes minutes, not days. This is the most consistent praise from reviewers. The API playground lets you test endpoints in-browser with zero configuration, and most teams are running enrichment within an hour of signing up. We've seen tools that take a week of back-and-forth with sales reps just to get API access - LeadMagic isn't one of them.
On accuracy, LeadMagic's pricing page lists 97%, while their 10,000-email benchmark reports 99.5% overall accuracy and 94.2% catch-all resolution. The gap likely reflects different measurement contexts - the benchmark used a test set with 28% catch-all domains, which is realistic. Both are vendor-published numbers, not independent audits.
LeadMagic charges 5 credits per mobile lookup with disputed accuracy. Prospeo delivers 125M+ verified mobile numbers with a 30% pickup rate - 3x the industry average. No credit expiration, no cancellation friction, and emails verified at 98% accuracy for ~$0.01 each.
Stop stacking enrichment providers. Get the data right the first time.
Cons: What Users Dislike
No refunds, period. The return policy is explicit: "all sales final." Monthly, annual, credits, API usage, add-ons - all non-refundable. If you forget to cancel or misconfigure auto top-up, that money is gone.
Basic plan credits expire monthly. If you're on the $60/mo plan and don't use your 2,500 credits, they vanish at the end of the billing cycle. You need Essential ($100/mo) or higher for rollover - and even then, LeadMagic reserves the right to "change, modify, or eliminate" rollover at any time.
Cancellation friction. A February 2026 G2 review titled "Unclear cancellation flow, billed for months with no usage" describes continued billing after the reviewer believed they'd cancelled. Look, if your cancellation flow is generating public complaints, fix the cancellation flow. This is the kind of thing that erodes trust fast.
Mobile accuracy disputes. At least one reviewer reported fewer than 15 out of 100 phone enrichments returned accurate numbers. The pay-for-success model means you're only charged for found numbers, but "found" doesn't always mean "accurate."
Auto top-up surprises. Combined with high-consumption endpoints like Email to Profile (10 credits each), costs can spike without warning if auto top-up is enabled.
What Users Actually Think
With only 18 reviews on G2, LeadMagic's profile is directional rather than definitive. The 4.2/5 rating masks a bimodal distribution - almost everyone either loves it or hates it, with nothing in between.
Positive reviews consistently praise easy implementation and deliverability improvements. One reviewer described using it weekly to clean and enrich lists, calling it straightforward to integrate into their outbound stack. Negative reviews cluster around billing transparency, cancellation friction, and mobile data accuracy. It's a pattern we've seen with other credit-based tools: the people who understand the model love it, and the people who don't get burned.
LeadMagic also has minimal Reddit presence - most user sentiment lives on G2, which limits the breadth of independent feedback available.
Who Should Use LeadMagic
B2B contact data decays at roughly 22.5% per year, which is why enrichment tools like LeadMagic exist. But it's not for everyone.
Use LeadMagic if you're:
- Running Clay waterfall workflows and need another enrichment provider in the stack
- An API-first team comfortable managing credit consumption
- Already have a prospecting database and just need enrichment
Skip LeadMagic if you:
- Need a full prospecting database with search filters
- Want intent data or buyer signals
- Can't stomach a strict no-refund policy
Let's be honest: LeadMagic is one of the best enrichment layers on the market. But most teams don't need an enrichment layer - they need a platform that finds contacts and verifies them in one step. If you're not already deep in Clay or a similar orchestration tool, LeadMagic solves a problem you probably don't have yet.
How LeadMagic Compares
| Feature | LeadMagic | Prospeo | Apollo.io | Hunter.io |
|---|---|---|---|---|
| Starting price | $60/mo | Free tier | Free tier | ~$49/mo |
| Database | Enrichment only | 300M+ professional profiles | 275M+ contacts | Email finding + verification |
| Email accuracy | 97-99.5% (vendor) | 98% verified | ~95% | Verification included |
| Credit model | Pay-per-result | ~$0.01/email | Per-user seat | Per request |
| Rollover | Essential+ only | Credit-based | N/A | Monthly reset |
| Free tier | 100 credits | 75 emails/mo + 100 Chrome extension credits/mo | Yes (limited) | 50 credits/mo |
| Best for | Enrichment layer | Self-serve B2B data + verified contacts | All-in-one sales | Simple email finding |
Apollo.io is the full-platform play - CRM, sequences, and database bundled together. Paid plans start at $59/user/mo and scale to $149/user/mo for the Organization tier. If you want everything in one tool and don't mind per-seat pricing, Apollo is hard to beat for breadth.
Hunter.io is the lightweight option for email finding and verification. Plans start at around $49/mo, and it's dead simple. For teams that just need emails and nothing else, it gets the job done without the complexity of a credit-tiered system. If you're comparing options, see our breakdown of Hunter alternatives.
Waterfall enrichment exists because no single provider hits high enough match rates alone. Prospeo's 92% API match rate and 83% enrichment match rate mean most teams don't need a waterfall at all - one provider, 50+ data points per contact, refreshed every 7 days.
Replace your enrichment stack with one platform that actually delivers.
FAQ
Does LeadMagic offer a free trial?
Yes - 100 credits with no credit card required. That's enough for roughly 100 email lookups or 20 mobile number lookups, depending on which endpoints you use. You can sign up and get an API key immediately.
Can you cancel LeadMagic anytime?
You can cancel via your dashboard under Settings > Billing, but all sales are final. Unused credits are forfeited when your billing cycle ends, and no refunds are issued. Access continues until the end of your current period.
How does LeadMagic's pay-per-result model work?
Credits are only deducted when an enrichment lookup succeeds - failed lookups cost zero. Email finds cost 1 credit, mobile lookups cost 5, and email-to-profile reverse lookups cost 10. Email validation charges 0.25 credits but skips unknown or inconclusive results.