Sales Marker Pricing: What Does It Cost in 2026?
Sales Marker's official site tells you to contact them for pricing. One English-language directory even lists the platform at $200,000/month - a number that doesn't line up with the Japan-market pricing shown on Japanese sources. The reality is far more reasonable, but piecing together actual costs requires digging through Japanese-language review sites and consulting firm breakdowns. We did that so you don't have to.
Why the Pricing Is Hard to Find
Not to be confused with Marker.io or other "marker" software - this is Sales Marker (セールスマーカー), the Japan-focused intent sales platform. The company doesn't publish public pricing on its plan page, and English-language directories default to "custom pricing." Japanese review sites and consulting firms have filled the gap, but their numbers don't always agree. Real pricing starts around ¥300,000/month.
Quick Answer
- Monthly cost: ¥340,000-¥480,000/month, tax excluded
- Setup fees: ¥200,000-¥400,000 one-time
- Contract: 12-month minimum, all plans
- Annual total (year one, including setup): ~¥4.28M-¥6.16M
- Subscription-only annual: ¥4.08M (Light) / ¥4.8M-¥5.28M (Standard) / ¥5.76M (Professional)
For USD planning: at typical recent FX levels, ¥340,000-¥480,000/month works out to roughly $2.2k-$3.1k/month, though your exact cost will shift with exchange rates.
Plans, Tiers & Setup Fees
There's a discrepancy worth flagging. ITreview lists the Standard plan at ¥400,000/month, while FLUED's breakdown puts it at ¥440,000/month. Treat these as planning numbers and confirm in your quote.
| Light | Standard | Professional | |
|---|---|---|---|
| Monthly (¥) | ¥340,000 | ¥400,000-¥440,000 | ¥480,000 |
| Setup fee (¥) | ¥200,000 | ¥400,000 | ¥400,000 |
| Users | 1 | 3 | 10 |
| Contract | 12 months | 12 months | 12 months |
| Subscription-only annual (¥) | ¥4.08M | ¥4.8M-¥5.28M | ¥5.76M |
The Light plan gets you one user and one department. Standard bumps that to three users and adds onboarding consulting plus a sales strategy worksheet. Professional scales to ten users with the same consulting package. An Enterprise tier exists but is custom-quoted and can bundle additional options.
Sales Marker's official plan page lists tiers as Standard, Professional, and Enterprise without public prices. The "Light" tier only appears in third-party breakdowns, which is a little odd - ask your rep about it directly.
Sales Marker starts at ¥340,000/month with a 12-month lock-in and ¥200,000+ setup fees - before you even send your first email. Prospeo gives you 300M+ profiles, 143M+ verified emails at 98% accuracy, and intent data across 15,000 topics. No setup fees, no annual contracts, and emails cost ~$0.01 each.
Test your Japan ICP for free before committing to a ¥4M/year contract.
Hidden Costs & Contract Terms
Here's the thing: the sticker price isn't the full picture. Watch for these before you sign.
The 12-month lock-in is non-negotiable across every plan. Enterprise is custom-quoted, and bundled options can significantly change total cost, so get line-item breakdowns before you commit.
Implementation overhead adds up fast. Industry benchmarks suggest budgeting 15-25% above your license cost for setup, integration, and optimization. On a ¥440,000/month plan, that's an extra ¥792,000-¥1,320,000 in year one - money that doesn't show up in the initial quote.
No self-serve trial exists. The official plan page shows a flow of free demo, then hearing/proposal, then contract, then kickoff. You can't test-drive it.
Tax is excluded from all published prices. Japan's 10% consumption tax pushes a ¥440,000/month plan to ¥484,000/month. Over 12 months, that's an extra ¥528,000 you might not have budgeted.
Let's be honest: most teams researching Sales Marker costs in English are probably selling into Japan from abroad. If that's you, the 12-month JPY commitment is a real currency risk. We'd recommend testing your Japan ICP with cheaper outbound tools first, then upgrading once you've validated the market.
What You Get for the Price
Sales Marker's database covers 5.2 million companies, 5.7 million contacts, and 1.6 million department records. The core value proposition is intent signal detection built specifically for Japan-market targeting - and that specificity is both its strength and its limitation.
You get six intent-driven outreach channels: intent ads, intent email, intent call, intent form, intent SNS, and intent letter. Integrations with Salesforce and HubSpot are highlighted on the official plan page, though Pipedrive isn't supported based on ITreview user feedback. The product includes an AI Sales feature using generative AI, introduced in 2023.
Dedicated customer success support comes standard, and ITreview reviewers consistently call out hands-on support as a strength. The platform carries a 4.2/5 rating across 44 reviews there. Sales Marker reports adoption by 270+ companies within the first year and seven months since its March 2022 launch.
Before buying, confirm three things with your rep: data export permissions after segmenting lists, which integrations are actually supported for your stack, and how data quality corrections are handled.
How It Compares to Alternatives
Here's where Sales Marker sits against common intent data and B2B data benchmarks:
| Platform | Annual Cost | Focus | Contract |
|---|---|---|---|
| Prospeo | Free-$397/mo | Global B2B data | No contract |
| Sales Marker | ~$28k-$40k | Japan-focused intent data | 12 months |
| Bombora | $25k-$80k | Intent data | Annual |
| 6sense | $35k-$150k+ | Intent + ABM | Annual |
| Demandbase | $40k-$120k | Intent + ABM | Annual |
| ZoomInfo Streaming Intent | $7.2k-$36k | Intent add-on | Annual |
Sales Marker's pricing lands squarely in the broader intent-data range. The main tradeoff is scope: it's built for Japan-market datasets and workflows, while the other platforms here generally cover multi-market or global audiences.
For teams whose primary need is verified contact data for outbound rather than a full intent platform, Prospeo covers a different use case at a fraction of the cost - 300M+ profiles, 143M+ verified emails, 98% accuracy, and a 7-day data refresh cycle with no contracts or setup fees.
Is Sales Marker Worth It?
For Japan-focused B2B teams with budget, Sales Marker delivers genuine value. The intent approach is purpose-built for the Japanese market, and the dedicated support can justify the premium. But 91% of B2B marketers now use intent data while only 24% report exceptional ROI - fit matters more than features.
Skip this if you're selling outside Japan. Sales Marker is the wrong tool for your core market in that case. And if you need verified emails and phone numbers more than intent signals, you're overpaying for capabilities you won't use.
Selling in Japan and can commit to ¥4M+/year? Request a demo. Need global reach or just verified contact data? There are faster, cheaper paths - and self-serve pricing models that won't lock you into a 12-month JPY contract.
If you're researching Sales Marker for outbound contact data rather than Japan-specific intent signals, you're overpaying. Prospeo delivers 98% verified emails, 125M+ mobile numbers, and a 7-day data refresh cycle - globally. Teams using Prospeo book 35% more meetings than Apollo users and 26% more than ZoomInfo.
Get global B2B data at $0.01/email instead of $2,200+/month.
FAQ
Does Sales Marker offer a free trial?
No self-serve free trial is available. The onboarding flow goes demo, then proposal, then contract, then kickoff. You can request a free demo through their website to evaluate the product before committing to the 12-month contract.
Can I pay for Sales Marker in USD?
No USD billing option is published on the official plan page. At typical recent FX levels, ¥340,000-¥480,000/month converts to roughly $2.2k-$3.1k/month. Budget a 3-5% buffer for currency fluctuation over a 12-month contract and confirm invoicing details during the proposal stage.
What's the cheapest plan available?
The Light plan runs approximately ¥340,000/month (~$2.2k) with a ¥200,000 setup fee and a 12-month minimum contract. It includes one user seat and one department. After Japan's 10% consumption tax, the effective monthly cost becomes ¥374,000 - so your real year-one total is closer to ¥4.69M including setup.