AI SDR Pricing Comparison: What Every Tool Costs (2026)

AI SDR Pricing Comparison: What Every Tool Actually Costs in 2026

You're on your third demo this week. Every AI SDR vendor has a slick deck, a "meetings booked" counter, and a pricing page that somehow doesn't answer the one question you came with: what does this actually cost?

The AI SDR market is projected to grow from $4.12B to $15.01B by 2030, and vendors are racing to capture budget before buyers wise up. Here's the problem: 50-70% of teams churn off their AI SDR within a year. Most of that churn isn't about the AI - it's about hidden costs, bad data, and sticker shock after month three.

Only 22% of sales teams have fully replaced SDRs with AI; 55% are still piloting augmented workflows. That means most buyers are figuring this out in real time, and the vendors know it. Below is the pricing comparison nobody else publishes - every dollar you'll actually spend across 13 tools, plus the cost-per-meeting math that should drive your decision.

Our Picks

If your budget is under $500/mo, skip the turnkey platforms entirely. Combine OpenClaw (open-source framework), a verified contact database, and an LLM API for personalization. Total cost: roughly $50/mo plus your time.

Here's the thing: Most teams don't need a $2,000+/mo AI SDR. They need a $500/mo email tool and a data provider that won't torch their domain. The expensive platforms justify themselves only when your average deal size clears $50K and your team has 10+ reps. Everyone else is overpaying for features they'll never configure.

Full Pricing Table Across 13 Tools

We've spent weeks pulling apart pricing pages, sitting through demos, and cross-referencing what actual users report on Reddit and G2. Every row below includes the add-on costs that quietly double your invoice.

¹ Email-only lookups. Mobile lookups cost 10 credits each.

Billing details worth knowing: Reply.io is contact-based with unlimited users - no seat minimum. Monthly billing runs around 50-60% higher than annual, so that $500/mo Starter plan jumps to $800/mo without a commitment. Regie.ai's $180/user/mo looks reasonable until you hit the 10-seat minimum, which means your floor is $1,800/mo before you buy a single data package. AiSDR bills quarterly by default; annual plans knock 20% off. Agent Frank is commonly sold on quarterly billing, with annual options available.

Tool-by-Tool Breakdowns

Prospeo - The Data Layer Behind AI SDRs

Every AI SDR on this list needs accurate contact data to function. Prospeo is the foundation you'd pair with any of them - a 300M+ profile database with 98% email accuracy, 125M+ verified mobile numbers, a 30% pickup rate, and a 7-day data refresh cycle that's about six times faster than the industry average.

The pricing is dead simple: ~$0.01 per email, 10 credits per mobile number. A free tier gives you 75 emails + 100 Chrome extension credits per month - enough to test the data quality difference before spending a dime. No contracts, no seat minimums, no sales calls required.

Use this if: You're pairing an AI SDR with a dedicated data layer and want the highest email accuracy available. Integrates natively with Instantly, Smartlead, Clay, HubSpot, Salesforce, and Lemlist.

What it looks like in practice: Meritt tripled their pipeline from $100K to $300K/week after switching to Prospeo. Their bounce rate dropped from 35% to under 4%. That's the kind of data quality delta that makes or breaks an AI SDR deployment.

Agent Frank by Salesforge

Agent Frank is the best value turnkey AI SDR on the market right now. At $499/mo ($416/mo on annual billing), you get 1,000 active contacts and solid email personalization out of the box. The optional email infrastructure add-on runs +$200/mo if you need managed domains and warmup.

The tradeoff is channel depth: Agent Frank is email-first, and that's both its strength and its ceiling.

Use this if: You're an email-heavy outbound team spending under $700/mo total. The personalization is genuinely good, and the price-to-output ratio beats everything else at this tier.

Skip this if: You need multichannel - calls, social touches, or anything beyond email sequences.

Reply.io / Jason AI

Reply.io publishes the cleanest pricing page in the AI SDR space. The structure is contact-based, not seat-based, which is a fundamentally better model for scaling teams. Jason AI also functions as an automated reply agent, handling prospect responses and routing qualified replies to your team - a feature that factors into the overall value at each tier.

Annual billing breakdown: Starter runs $500/mo for 1K contacts, $800/mo for 2K, and $1,000/mo for 3K. Growth tier jumps to $1,500/mo for 5K contacts and $3,000/mo for 10K. Monthly billing inflates those numbers by around 50-60%.

What sets Reply.io apart is that unlimited users and unlimited mailboxes & warm-ups are included at every tier. A 15-person team pays the same as a 2-person team if they're working the same contact volume. For mid-market teams scaling contacts rather than seats, Reply.io is the obvious pick.

AiSDR

AiSDR occupies the mid-market range with a clean two-tier structure. Explore starts at $900/mo, Grow runs $2,500/mo, both billed quarterly. Annual billing knocks 20% off. The G2 rating is strong at 4.7/5 across ~60 reviews.

One angle worth considering: an AI SDR like AiSDR can replace $500-$1,500/mo in separate tools - your sequencer, lead database, and visitor identification - into a single subscription. Factor those consolidation savings into the real cost.

Skip this if: You're price-sensitive below $900/mo or need deep customization. AiSDR is opinionated about its workflow - that's a feature for some teams and a constraint for others.

11x / Alice

11x is the enterprise play. At $5,000-$10,000/mo, it's priced for teams where a single closed deal covers a year of subscription. The G2 presence is thin (~10 reviews, 4.5/5), which tells you the customer base is small and high-value.

11x doesn't make sense if your average deal size is under $50K. At $60K-$120K/year, you need Alice booking 2-3 meetings per month that convert just to break even. For enterprise sales teams with six-figure ACVs, the math works. For everyone else, it's an expensive experiment.

Regie.ai - Hidden Costs Exposed

Regie.ai is the reason you should never evaluate an AI SDR on sticker price alone. The published pricing looks straightforward - AI SEP at $180/user/mo, Force Multiplier at $499/user/mo. Then you read the fine print.

The 10-seat minimum on AI SEP means your floor is $1,800/mo before a single email goes out. Need contact data? That's a separate data package: Bronze at $750/mo (5K accounts), Silver at $1,650/mo, Gold at $3,640/mo, or Platinum at $8,140/mo. Mailbox rotation adds another $50-$100/mo.

A realistic deployment runs $3,450/mo for AI SEP with Silver data, scaling to $13,000+/mo for Force Multiplier with Platinum data. Skip Regie.ai unless you have 10+ reps and a budget that can absorb the data package costs without flinching.

Artisan AI / Ava

Artisan doesn't publish pricing - you'll need a demo. Expect $2,400-$7,200/mo with annual commitments based on comparable multichannel AI SDR tools. Ava handles outreach across email, social, and phone, which justifies the premium over email-only tools. Best for teams that want a single agent covering multiple channels without stitching together point solutions.

Budget Tier Options

Not every team needs a $2,000/mo platform.

LeadLoft ($400/mo + $149/seat) is the affordable multichannel option. Less AI sophistication than pricier competitors, but for small teams of 2-5 reps, the value is hard to beat.

SalesTools.io ($49-$149/user/mo) is more prospecting suite than full AI SDR. The free tier includes unlimited email finder searches. Good entry-level option if you're not ready to commit $500+/mo to a dedicated AI agent.

Lyzr (free-$99/mo) is an agent-building platform, not a turnkey solution. You build the workflow yourself using credits. Best for technical teams who want full control over the AI logic.

OpenClaw (~$5-$8/mo hosting + LLM API) is an open-source AI SDR framework. Cheapest option by far if you have dev capacity - the most expensive if you don't.

Qualified (custom pricing) is an enterprise inbound AI SDR with tiers across Premier, Enterprise, and Ultimate. The 4.9/5 G2 rating with 1,200-1,400+ reviews is exceptional, but this is inbound-focused - not the right tool for outbound prospecting.

Factors.ai (~$399/mo estimated) targets account identification and intent-based workflows. Pricing requires a demo.

Hidden Costs Nobody Mentions

The subscription price is the tip of the iceberg. Here's what actually shows up on your invoice over 12 months.

Email infrastructure - managed domains, warmup services, and deliverability monitoring - runs $2,000-$5,000/year. Some tools include this (Reply.io bundles unlimited mailboxes & warm-ups), others charge extra (Agent Frank's +$200/mo add-on), and others assume you bring your own.

Data enrichment is where costs spiral. Built-in databases are often stale or limited. Third-party enrichment add-ons cost $3,000-$12,000/year with most platforms. Regie.ai's data packages alone range from $9,000 to $97,680/year.

Setup and onboarding typically runs $2,000-$10,000 as a one-time cost for configuration, ICP definition, sequence building, and deliverability warmup. The 30-60 day ramp period before you see real results is a cost most teams don't budget for.

Ongoing optimization requires someone to monitor reply rates, adjust messaging, manage domain health, and refine targeting. Whether that's a RevOps hire or agency support, budget $6,000-$24,000/year.

Let's be honest about the total picture: a human SDR costs $110,000-$168,000/year when you factor in salary, commission, benefits, tech stack, training, and management overhead. An AI SDR's true Year 1 cost runs $31,000-$147,000 depending on the platform and add-ons. The savings are real, but they're not as dramatic as the subscription price alone suggests.

The data quality multiplier makes all of this worse or better. Bad data means burned domains, bounced sequences, and a higher true cost per meeting. We've seen teams spend $2,000/mo on an AI SDR and another $1,500/mo recovering from deliverability damage caused by unverified emails. The cheapest investment you can make is accurate data upfront - a lesson the r/sales community echoes constantly.

Cost Per Meeting - The Metric That Matters

Stop comparing subscription prices. Compare cost per held meeting. That's the number your CFO actually cares about.

The "booked vs. held" distinction is everything. AI SDRs book meetings at a fraction of the cost, but show rates run 10-15 percentage points lower than human-booked meetings. A $100 booked meeting that shows 65% of the time is really a $154 held meeting. Still dramatically cheaper than a human SDR at $965+, but the gap narrows more than vendors want you to think.

There's another layer most comparisons miss: AI-booked meetings convert to opportunities at 15-20%, compared to 25% for human-booked meetings. That means the cost-per-opportunity gap is tighter than the cost-per-meeting numbers suggest. Gartner's research on AI in sales backs up this conversion differential.

The teams that get AI SDR cost-per-meeting under $100 are running verified data, warming domains properly, and treating the AI as a channel - not a replacement for their entire outbound motion. The teams paying $300+ per held meeting bought the cheapest tool, fed it garbage data, and wondered why prospects weren't showing up.

How to Choose by Budget

Under $500/mo: Build a DIY stack. OpenClaw for the AI framework (~$8/mo), a verified data provider for contacts (free tier or ~$39/mo), and an LLM API for personalization (~$5/mo). Total: roughly $50/mo plus engineering time. SalesTools.io at $49-$99/user is the alternative if you don't want the dev work.

$500-$2,500/mo: This is where most teams should land. Agent Frank ($499/mo) for email-only outbound. Reply.io ($500-$1,000/mo) for contact-based scaling with unlimited users. AiSDR ($900/mo) for a turnkey mid-market solution. LeadLoft ($400/mo) for affordable multichannel. At this tier, data quality is the difference between $80 and $300 per held meeting - and in our experience, that single variable matters more than which platform you pick.

$2,500-$10,000+/mo: Enterprise territory. 11x ($5,000-$10,000/mo) for high-ACV sales teams. Regie.ai ($3,450-$13,000+/mo) for large teams with 10+ reps. Artisan AI ($2,400-$7,200/mo) for multichannel agents. Qualified (custom) for inbound-focused AI SDR. At this tier, negotiate hard on annual terms - most vendors will discount 15-25%. RevGenius has solid community threads on negotiation tactics for enterprise AI tools.

No matter which tier you land in, this pricing comparison should make one thing clear: the subscription line item is never the full story. Data accuracy, email infrastructure, and ramp time determine whether you're paying $80 or $300 per held meeting.

FAQ

How much does an AI SDR cost?

Most mid-market teams spend $500-$2,500/mo on the subscription, but true Year 1 cost - including email infrastructure, data enrichment, setup, and optimization - runs $31,000-$147,000. Open-source options like OpenClaw start at ~$8/mo, while enterprise platforms like 11x reach $10,000+/mo. Always calculate total cost of ownership, not just the subscription.

What's the cheapest AI SDR that works?

Agent Frank at $499/mo is the cheapest turnkey option with proven results. OpenClaw runs ~$8/mo but requires engineering resources. The real caveat: "cheap" without accurate data costs more long-term - bounced emails burn domains and tank deliverability, making every subsequent meeting more expensive.

Can I use an AI SDR without an annual contract?

Yes. Reply.io offers monthly billing at a 50-60% premium over annual rates. AiSDR bills quarterly by default, with annual plans at a 20% discount. 11x, Regie.ai, and Artisan AI typically require annual commitments.

Do I need a separate data provider with an AI SDR?

In most cases, yes. Built-in databases are often stale or limited in coverage. A dedicated provider with a weekly refresh cycle and 98%+ email accuracy outperforms most built-in data. The cost difference is stark: ~$0.01/email for a standalone provider versus $3,000-$12,000/year for platform-native enrichment add-ons.

What's the average cost per meeting with an AI SDR?

AI SDRs produce booked meetings at $50-$200 each. Show rates average 60-70%, so the effective cost per held meeting is $75-$330. Compare that to in-house SDRs at $965-$1,530 per held meeting and agencies at $445-$715. Teams running verified contact data consistently hit the lower end of that range.