Ampliz vs LakeB2B: Same Company, Different Products (2026)

Ampliz vs LakeB2B: Same Company, Different Products in 2026

You're comparing two products that share the same parent company. LakeB2B acquired Ampliz in October 2023, along with EmployAStar and MetricFox. Most articles ranking for this query treat them as rivals. They're not. They're separate offerings under one roof - and the real question is which one fits your needs, or whether you should skip both entirely.

30-Second Verdict

• Need self-serve healthcare data on a budget? Ampliz. $50/mo, Chrome extension, small-team friendly.
• Need enterprise managed services and demand gen campaigns? LakeB2B. $3,500+/mo, white-glove support, large-scale outreach.
• Need accurate cross-industry B2B data without healthcare lock-in or enterprise pricing? Skip both. Prospeo covers 300M+ profiles with 98% email accuracy, starts free, and works across every industry.

The Acquisition Explained

The combined entity serves 7,000+ firms globally. LakeB2B's chairman projects 70-80% gains in operational and capital efficiency from the consolidation. The acquisition positions the suite as a "one-stop shop," while Ampliz and LakeB2B continue to be marketed separately: Ampliz as a self-serve platform, LakeB2B as the services side handling managed campaigns, custom datasets, and AI Agents.

Here's the thing - if you're a 5-person sales team, you don't care about the corporate structure. You care about whether the data is good and whether you can afford it.

Feature Comparison

Users praise Ampliz's DACH region data quality, including verified emails and direct-dial phone numbers, along with its healthcare professional targeting. LakeB2B's edge is scale: 160-country coverage, technographics, intent data, and hands-on campaign management. On Reddit's r/gtmengineering, Ampliz shows up in vertical GTM data provider lists specifically under healthcare, which reinforces its niche positioning.

Pricing Breakdown

Ampliz is transparent. LakeB2B is not - core data access requires a custom quote, and published GrowthTech tiers are tied to revenue stage rather than seat count. LakeB2B also offers usage-based, success-based, and project-based models, all custom-quoted.

The gap between $50/mo and $3,500/mo tells you everything about who these products are built for. If you're an SDR team of three running outbound, LakeB2B isn't even in the conversation.

What Users Actually Say

Both brands have remarkably thin review profiles for a company claiming 7,000+ customers.

Ampliz users praise verified emails but flag an outdated UI and weak coverage outside healthcare. One G2 reviewer flatly said it "doesn't work" for non-healthcare use cases. LakeB2B gets consistent praise for responsive support, and multiple reviewers note they replace bounced contacts at no extra cost. One Trustpilot review alleges a "well orchestrated scam" involving bank transfers and undelivered emails - worth reading before you wire money.

Twelve total reviews across G2 for both brands combined. In our experience, thin review profiles like these usually mean the product sells through relationships, not self-serve adoption. That's a trust concern.

If your ICP isn't in healthcare, neither of these products deserves a spot on your shortlist. The healthcare data is genuinely useful; everything else feels like an afterthought.

A Stronger Alternative for Non-Healthcare Teams

Let's be honest: most B2B teams don't need a healthcare-specific database, and they definitely don't need $3,500/mo managed services just to get contact data. Prospeo covers 300M+ professional profiles across every industry with 98% email accuracy and a 7-day data refresh cycle. It starts free with 75 verified emails per month and scales at roughly $0.01 per email - no contracts, no sales calls required. The platform includes 30+ search filters covering buyer intent, technographics, job changes, and headcount growth, plus 125M+ verified mobile numbers and native integrations with Salesforce, HubSpot, Smartlead, Instantly, and Clay. We've seen teams switch from healthcare-locked platforms and immediately improve deliverability; Meritt dropped their bounce rate from 35% to under 4% and tripled pipeline from $100K to $300K per week.

If you're evaluating other options, start with a broader list of sales prospecting databases and compare data enrichment services based on refresh rate and verification methodology.

FAQ

Are Ampliz and LakeB2B the same company?

Yes. LakeB2B acquired Ampliz in October 2023. They operate as separate offerings - Ampliz for self-serve healthcare data at $50/mo, LakeB2B for enterprise managed services starting at $1,999/mo - under the same parent company. They share leadership, including a common Chief Revenue Officer.

What's the cheapest way to access LakeB2B data?

Ampliz's free plan gives you 10 credits at $0. The paid plan starts at $50/month for 100 credits. LakeB2B's own services start at $1,999/month for AI Agents or $3,500/month for GrowthTech tiers. There's no low-cost self-serve option on the LakeB2B side.

Is there a better alternative for non-healthcare B2B data?

For cross-industry outbound with verified mobiles and intent data, Prospeo is the clearest upgrade from either Ampliz or LakeB2B. The free tier includes 75 verified emails per month with no contracts and no sales calls, and paid plans scale to $0.01 per email with 98% accuracy on a 7-day refresh cycle.