You're Probably Comparing the Wrong Tools
The Endole vs Pubrio question keeps coming up, but here's the thing - these platforms don't actually compete. Endole is a UK company intelligence tool built for due diligence and credit checks. Pubrio is an APAC-focused sales intelligence platform with global reach. Comparing them is like comparing a credit report to a contact database.
30-second verdict: Pick Endole for UK company due diligence - ownership structures, credit risk, financial health. Pick Pubrio for APAC prospecting with intent signals bundled in. Skip both if you need verified emails and direct dials for global outbound.
How They Stack Up
| Endole | Pubrio | |
|---|---|---|
| Category | UK business intelligence | Global sales intelligence (APAC focus) |
| Database | 7M+ UK companies | 1B+ company profiles |
| Data sources | Companies House, Trust Online | 50+ localized sources |
| Geography | UK only | 130+ countries (strongest in APAC) |
| G2 rating | 4.6/5 (5 reviews) | 5.0/5 (very limited reviews) |
| Pricing | £39/mo or £299/yr | Free + $29-$99/user/mo (billed annually) |
| Best for | UK compliance / credit checks | APAC sales prospecting |
Endole - UK Company Intelligence
Endole pulls data from Companies House and Trust Online to deliver a consolidated dashboard covering ownership structure, credit risk scores, financial health, and director details across 7M+ UK companies. Companies House processes billions of data requests per year - Endole's value is turning that raw firehose into actionable dashboards with credit scoring and ownership mapping.
The UI is clean and fast, rated 4.6/5 on G2 with reviewers praising the all-in-one company report view. The £39/mo plan includes unlimited company and director searches plus 1,000 exportable contacts per month. The annual option drops to about £25/month.
We've found Endole genuinely useful for UK-focused KYC checks and building B2B lists filtered by financials and company structure. But it stops at the UK border. G2 reviewers flag limited US coverage - no US-specific credit scores, state filings, or SEC data. If you're prospecting outside the UK, this isn't your tool.
Endole stops at the UK border. Pubrio burns credits fast in APAC. If your real goal is reaching decision-makers globally, you need 300M+ profiles with 98% email accuracy and a 7-day refresh cycle - not company filings or credit-gated regional data.
Skip the workarounds. Get verified emails at $0.01 each.
Pubrio - Global Sales Intelligence with an APAC Edge
Pubrio positions itself as a "glocalized business data layer" that connects and normalizes business, people, and intent signals from 50+ localized sources into a structured global business graph. The numbers are big: 1B+ company profiles and 275M contacts across 130+ countries, with some marketplace listings citing 350M+ contacts depending on the package.
The real differentiator is APAC depth - Pubrio claims 70% more data coverage in APAC regions, including non-English sources from markets like Korea and Vietnam. That's a meaningful edge if you're selling into Southeast Asia.
Pricing runs on credits, and this is where it gets tricky. A free tier gives you 250 monthly credits, with paid plans from $29/user/month to $99/user/month. But one documented example shows 160 credits consumed for just 25 contacts - over 6 credits each. At that burn rate, a $29/mo plan with roughly 900 credits/month nets you about 140 contacts. Not cheap per contact.
Let's be honest about the risk profile here: Pubrio was founded in 2019, is headquartered in Hong Kong, and per PitchBook has 4 employees with no outside backing. There's very little Reddit or community discussion compared to established sales intelligence tools. Test the free tier thoroughly before committing annual spend.
Which Tool Wins?
Neither. They solve different problems entirely.
UK company research, credit checks, or compliance work - Endole, no contest. Nothing else in this comparison touches UK business intelligence at this depth.
APAC-focused prospecting with intent signals - Pubrio. The regional coverage is compelling if you're selling into Southeast Asia. Just watch the credit burn rate and do the math on cost per contact before you scale.
Verified emails and direct dials for global outbound - neither tool is built for that. You need a dedicated contact data platform.
Here's our strong opinion on this: most people landing on this page don't actually need either tool. If your real goal is filling a pipeline with reachable contacts, you need accurate emails and direct dials - not company filings or credit-gated APAC data.
When You Need Verified Contact Data Instead
The most common outbound problem isn't company intelligence or regional intent signals. It's finding verified emails and phone numbers for decision-makers worldwide - and neither Endole nor Pubrio solves that.
Prospeo covers 300M+ professional profiles with 98% email accuracy and 125M+ verified mobile numbers, refreshed every 7 days. The industry average refresh cycle is 6 weeks, which means most platforms are serving you stale data while you're burning your domain reputation on bounced emails. Pricing works out to roughly $0.01 per email, with a free tier and no contracts. In our testing, teams using Prospeo book 26% more meetings than those on ZoomInfo and 35% more than Apollo users - fresher data means fewer bounces and more live conversations.
If you're building a modern outbound motion, pair verified data with a repeatable lead generation workflow and strong sales prospecting techniques.
Pubrio's credit math can cost 6+ credits per contact. Prospeo charges roughly $0.01 per verified email across 300M+ profiles and 125M+ mobile numbers - with a free tier, no contracts, and no sales calls. Teams using Prospeo book 35% more meetings than Apollo users.
Stop doing credit math. Start booking meetings.
FAQ
Is Pubrio's credit model transparent?
Credit tiers are published, but per-action consumption varies. One documented example shows 160 credits used for 25 contacts - over 6 credits each. Always test the free tier (250 credits/month) to calculate your actual cost per contact before upgrading.
What's the best tool for verified B2B emails globally?
Prospeo leads on accuracy with 98% verified emails across 300M+ profiles, a 7-day refresh cycle, and a free tier offering 75 emails per month. It also includes 125M+ verified mobile numbers with a 30% pickup rate - significantly higher than industry benchmarks reported by Cognism.