FAC Intelligence vs Wiza: Which Prospecting Tool Is Worth Your Money?
67% of sales professionals waste over four hours weekly on manual research. The tool you pick determines whether you join them. Here's a direct, head-to-head look at FAC Intelligence vs Wiza - pricing, data quality, reviews, and the contract fine print nobody reads.
30-Second Verdict
Choose Wiza if you want a proven extraction tool backed by 1,143+ G2 reviews and month-to-month flexibility.
Choose FAC Intelligence if you're sold on real-time web search and comfortable signing a 1-year contract on a tool with virtually no independent reviews.
What Each Tool Actually Does
FAC Intelligence
FAC Intelligence is an AI-powered prospecting tool that searches the web in real time via the Google API. You type a natural-language query - something like "VP of Marketing at SaaS companies in Austin" - and the AI searches live web data, returning contacts you can export or sync to your CRM. The pitch centers on surfacing signals like hiring trends, funding events, and technology changes rather than relying on static contact lists.
On paper, that's a strong differentiator. Their headline case study cites BSN Sports building and enriching its prospect database by 155K+ unique new potential customers.
Here's the thing, though: FAC Intelligence doesn't have a meaningful G2 footprint, and we couldn't find Reddit threads discussing it either. The only validation comes from the vendor itself and a single third-party directory listing. For a tool that requires a 1-year contract, that's a lot of trust to extend on faith.
Wiza
Wiza is a Chrome extension built for extracting contact data from professional profile pages. You browse profiles, Wiza pulls emails and phone numbers, and you export to Salesforce, HubSpot, or CSV. It does one thing and does it well.
The numbers back it up: 4.5/5 on G2 with 1,143 reviews. Ease of use gets 427 mentions in review summaries, and contact accuracy gets 161. The top complaints? Pricing at 157 mentions and credit limits at 127. At scale, the consistent theme is the same: teams love the extraction speed, but credit limits and costs become the friction point. We've tested Wiza ourselves, and the extraction workflow is genuinely fast - the frustration kicks in when you hit your monthly ceiling mid-campaign.
Pricing Breakdown
FAC Intelligence (all plans require 1-year contract)
| Plan | Monthly Cost | Credits/mo | Seats |
|---|---|---|---|
| Individual | $83 | 1,500 | 1 |
| Start Up | $830 | 4,100 | 5 |
| Business | $1,250 | 9,300 | 10 |
| Business Pro | $2,080 | 19,000 | 200 |
Wiza Pricing (month-to-month available)
| Plan | Monthly | Annual | Emails/mo |
|---|---|---|---|
| Free | $0 | - | 20 |
| Starter | $49/user | - | 100 |
| $99/user | $83/user | 500 (unlimited on annual) | |
| Email + Phone | $199/user | $166/user | 500 + 500 phones |
Overages on Wiza run $0.15 per email and $0.35 per phone number - those add up fast at volume.
Most comparisons miss this: Wiza's real cost often includes a premium prospecting platform subscription costing $79 to $139 per month to use the extension at full speed. That pushes the Email plan to $178-238/mo per user in practice. Teams regularly end up paying 2-3x the sticker price once you factor in platform subscriptions and overages. FAC Intelligence's 1-year commitment means you're locking in $999-$24,960 before you've validated whether the data quality holds up.
Neither option is cheap.
Wiza's overages and platform fees push real costs to $200-300/user. FAC Intelligence locks you in for a year with zero reviews. Prospeo gives you 300M+ profiles, 98% email accuracy, and 125M+ verified mobiles - at roughly $0.01 per email with no contract.
Stop overpaying for prospecting data you can't trust.
Key Differences at a Glance
| Feature | FAC Intelligence | Wiza | Edge |
|---|---|---|---|
| Data approach | Real-time web search | Profile extraction | FAC Intelligence |
| Independent reviews | No meaningful presence | 1,143 at 4.5/5 | Wiza (by a mile) |
| Contract | Mandatory 1-year | Month-to-month | Wiza |
| Free tier | 7-day trial (card required) | 20 emails/mo free | Wiza |
| CRM integrations | Export/sync | Salesforce, HubSpot | Wiza |
| Credit rollover | Unknown | No rollover | Neither |
That review gap matters more than any feature comparison. We've seen teams burned by tools that demo beautifully but fall apart in production - independent reviews are your insurance policy against that.
Let's be honest: if you can't find a meaningful review footprint for a tool that requires a year-long contract, that's not a yellow flag. It's a red one. Demo magic fades fast when your pipeline depends on data quality.
Who Should Choose Which
Use Wiza if you prospect heavily from professional profiles, want month-to-month flexibility, and value a proven track record. Budget for the real cost: plan plus platform subscription plus overages. The workflow is tight, the reviews are strong, and you can cancel if it doesn't work. For teams wanting a broader platform with built-in sequencing, Apollo.io is the most popular Wiza alternative on G2.
Use FAC Intelligence if your prospecting extends beyond a single platform and you're genuinely intrigued by AI-driven web search. Start with the 7-day trial and stress-test data quality hard before committing. Run at least 50 queries across different ICPs and verify the emails manually - don't let a polished demo sell you on a year-long lock-in.
Skip FAC Intelligence entirely if your team doesn't have the budget to absorb a bad annual contract. The risk-reward math just doesn't work when there's no community validation to lean on.
A Third Option Worth Testing
For teams weighing FAC Intelligence vs Wiza and finding neither quite fits, Prospeo's credit-based pricing eliminates the guesswork - roughly $0.01 per email with 125M+ verified mobile numbers available at 10 credits each. If you're comparing broader B2B contact data options, it's also worth looking at sales prospecting databases and data enrichment services depending on whether you need net-new leads or to clean what you already have.
Both FAC Intelligence and Wiza leave you guessing about data freshness. Prospeo refreshes every 7 days - not every 6 weeks. With 30+ search filters, built-in intent data, and CRM integrations, you get the real-time signals FAC promises and the proven accuracy Wiza users expect.
75 free emails, no credit card, no annual trap. Test it now.
FAQ
Is FAC Intelligence legit?
FAC Intelligence is a real product with a working trial and a clear use case around AI-powered web search. It has virtually no independent reviews, though, while Wiza has 1,143 on G2 alone. When a mandatory 1-year contract is involved, that review gap is a serious risk factor.
What does Wiza really cost per month?
Wiza's Email plan lists at $99/user/month, but most users also need a premium prospecting platform subscription at $79-139/mo. Add overages at $0.15 per email, and realistic monthly spend lands at $200-300+ per user.
Is there a free alternative to both tools?
Prospeo offers 75 verified emails per month free - no credit card, no contract. Paid plans start at roughly $0.01 per email with 98% accuracy and a 7-day data refresh cycle, making it the strongest free-tier option for teams testing B2B contact data tools in 2026.