Finder.io vs Goava: One Is Dead, the Other Is Nordic-Only
Finder.io is shutting down. If you're weighing Finder.io vs Goava for B2B prospecting, the fight's already over - 500apps is winding down all products within 90 days, and Finder.io's domain now shows a sunset notice. Goava, meanwhile, is alive and genuinely useful for teams selling into Sweden, Norway, Denmark, and Finland. But its company data coverage stops at the Nordic border.
What Was Finder.io?
Finder.io from 500apps was a budget email finder with a database of 430M+ email addresses. Its Basic plan ran $14.99/user/month, and it earned a 4.6/5 on G2 from 10 reviews. Even when it was active, reviewers flagged data freshness issues - one asked for the domain database to be updated at least once a month - and the lack of a mobile app. So the shutdown isn't the tragedy it might seem.
The product is sunsetting. 500apps is transitioning to "500agents," and Finder.io's site directs customers to export data via support@500apps.com during the wind-down. If you had credits or data stored there, act fast.
What Is Goava?
Goava is a sales intelligence platform built for the Nordics. It analyzes your CRM customers and deals, then uses AI to recommend lookalike companies, assigning each prospect a "Goava Score" and "Goava Fit" rating. Users rate it 4.5/5 across 26 reviews, and a customer testimonial on their site claims teams reduced prospecting time by 57%.
Here's the thing about Goava: the AI scoring based on your actual customer base is genuinely differentiated. We've seen plenty of "lookalike" features bolted onto B2B tools as an afterthought, but Goava built the whole product around it. CRM integrations cover HubSpot, Salesforce, Pipedrive, and SuperOffice. News and recruitment monitoring gives you outreach triggers that feel timely rather than generic.
The downsides are real, though. Coverage is limited to Sweden, Norway, Denmark, and Finland - each additional Nordic market costs 2,000 SEK/month on the Discover plan. Incomplete contact data is a recurring G2 complaint. And CRM syncing can be clunky on initial setup, which is frustrating when you're paying this much.
Pricing starts at EUR 390/month for Discover Starter, jumping to EUR 590/month for Premium. Both require a 12-month contract with 60-day notice - that's EUR 4,680-7,080/year before add-ons. Goava also offers a free Enrich tier for CRM data enrichment, with premium features from EUR 200/month.
One tool just shut down. The other locks you into a 12-month contract for four countries. Prospeo covers 300M+ profiles globally with 98% email accuracy, refreshed every 7 days - not every 6 weeks. No contracts, no geographic walls.
Skip the vendor risk. Get verified global data starting at $0.01/email.
Side-by-Side Comparison
| Feature | Finder.io | Goava | Prospeo |
|---|---|---|---|
| Database | 430M+ emails | Nordic company data | 300M+ profiles |
| Geography | Global (was) | Nordics only | Global |
| Email verification | Sunsetting | Not a core feature | 98% accuracy |
| CRM integrations | Sunsetting | HubSpot, Salesforce, Pipedrive, SuperOffice | Salesforce, HubSpot, Lemlist, Instantly, Clay, Zapier |
| Pricing | $14.99/user/mo (was) | EUR 390-590/mo | Free tier; ~$39/mo+ |
| Contract | None | 12-month lock-in | No contract |
| Data refresh | Freshness concerns in reviews | Not published | 7-day cycle |
| Status | Shutting down | Active | Active |
One tool is dead, one is geographically constrained, and the third covers the global use case most teams actually need.
The Verdict
This isn't really a comparison anymore.
Finder.io is a cautionary tale about vendor risk - a cheap tool that worked fine until the parent company pulled the plug. Goava is a different story entirely. It's a legitimate product for Nordic sales teams, and the AI scoring is real. But EUR 4,680-7,080/year locked into a 12-month contract for four countries? That's a tough sell when your next hire covers new regions and the tool can't follow.
Let's be honest: most teams searching for B2B email tools don't need AI-scored Nordic lookalikes or a 430M-record database that never got updated. They need accurate emails that don't bounce. The consensus on r/sales backs this up - accuracy and bounce rates matter more than database size every single time.
Neither tool in this matchup solves that basic problem.
A Better Option for Most Teams
We've tested dozens of B2B data tools over the years, and the pattern is always the same: teams switch providers because of bounces, not because of missing features. Prospeo covers 300M+ professional profiles globally with 143M+ verified emails at 98% accuracy. The 7-day data refresh cycle means you're rarely working with stale records - a stark contrast to the six-week industry average that most providers quietly accept.
Skip Goava if you sell outside Scandinavia. Skip Finder.io because you literally can't use it. And if you're an outbound agency scaling campaigns across multiple geographies, neither tool was ever built for what you actually need. If bounce rates are your pain point, start with email verification and a clear email deliverability process.
Goava charges EUR 4,680+/year for Nordic-only data with incomplete contacts. Prospeo gives you 143M+ verified emails across every geography at 98% accuracy - with a free tier of 75 emails/month, no credit card required.
Stop paying enterprise prices for regional data that bounces.
FAQ
Is Finder.io still working in 2026?
No. 500apps is winding down all products over 90 days, and Finder.io's website displays a shutdown notice. Export your data via support@500apps.com before the sunset completes. Their site also points customers to 500agents early access opening in roughly 60 days.
Does Goava work outside the Nordics?
No. Goava covers Sweden, Norway, Denmark, and Finland only. Each additional Nordic market costs 2,000 SEK/month on the Discover plan. For company and contact data outside Scandinavia, you'll need a global provider like Prospeo, Apollo, or ZoomInfo.