FullCircl vs ZoomInfo: Different Categories, Different Tools
Comparison pages on G2, Gartner, and 6sense line these products up like direct rivals. They're not. One is a RegTech compliance engine for financial institutions. The other is a sales intelligence database for prospecting teams. Comparing them is like comparing Stripe to Salesforce because both "handle business data."
30-Second Verdict
- Need compliance/KYC for financial services? --> nCino (formerly FullCircl)
- Need sales intelligence for prospecting? --> ZoomInfo
- Need both? --> Separate purchases. No single tool does both.
Side-by-Side Comparison
| Dimension | FullCircl (now part of nCino) | ZoomInfo |
|---|---|---|
| Category | RegTech / KYC / AML | Sales Intelligence |
| Use case | Compliance onboarding | B2B prospecting |
| G2 rating | 4.5/5 (243 reviews) | 4.5/5 (9,037 reviews) |
| Pricing | Enterprise contract | ~$15K-$40K+/yr (before add-ons) |
| Data type | Company compliance | B2B contacts |
| Geo strength | UK/EU-heavy user base | US-centric |
| Status | Acquired by nCino | - |
FullCircl Is Now nCino
Here's the thing most comparison pages miss entirely: FullCircl no longer operates as a standalone brand. nCino acquired it in October 2024 for $135M in cash, retaining $15M for two years post-close. The rebrand completed on October 6, 2025, and the FullCircl domain now returns a 404 - which is a big reason older comparison pages are stale.
The technology ships as customer lifecycle management embedded in the nCino Platform for financial institutions, plus nCino Identity Solutions, a standalone compliance suite for fintechs, payments providers, and other regulated businesses.
What Was FullCircl?
FullCircl was a compliance orchestration platform for financial services - KYC, KYB, AML, fraud controls, and ongoing monitoring. It processed 300M+ checks per month across 160 countries and helped onboard 200,000+ customers annually. The platform was born from the 2021 merger of Artesian Solutions and DueDil.
On G2, it holds a 4.5/5 from 243 reviews, with the user base skewing heavily toward Europe (230 reviews vs. just 6 from North America). Users praised ease of use and daily news alerts. The recurring complaint? A lack of telephone numbers in prospector lists. That gripe is telling - FullCircl was never a contact database. It was a compliance engine that happened to surface some company data along the way.
FullCircl handled compliance data, not sales contacts. ZoomInfo handles sales contacts but charges $15K+ a year for them. Prospeo gives you 300M+ profiles with 98% email accuracy and 125M+ verified mobiles - at roughly $0.01 per lead, with no annual contract.
Skip the five-figure commitment. Build pipeline for pennies.
What Is ZoomInfo?
ZoomInfo is the default B2B sales intelligence platform, used by 35,000+ businesses. It's a contact database, intent data provider, and workflow engine - with pricing to match.
Professional starts around $15,000/year. Advanced runs ~$25,000/year. Elite pushes past $40,000. Per-seat add-ons run $1,500-$2,500/user/year, and many contracts exceed $50,000/year once you bolt on modules like global data and intent. Annual commitments only - no monthly option.
We've heard the same feedback from our own users who switched: UK phone numbers "often simply don't exist" in ZoomInfo, and emails can feel guessed rather than verified. A Gartner Peer Insights reviewer put it bluntly in similar terms.
Why This Comparison Doesn't Work
Let's be honest - FullCircl was a RegTech compliance engine for regulated onboarding and KYC checks. ZoomInfo is a sales database for teams building pipeline. Different buyers, different problems, different markets.
The confusion stems from both platforms dealing with "company data," but for entirely different purposes. G2, Gartner, and 6sense show them side-by-side because their category algorithms match on surface-level keywords, not actual use cases. Now that FullCircl's domain is dead, the comparison is effectively dead too.
If you're searching for this matchup in 2026, you almost certainly need a sales intelligence tool, not a compliance platform.
What You Actually Need
Two paths, depending on your real problem.
For compliance and onboarding automation, nCino is your answer. That's where FullCircl's technology lives now, purpose-built for regulated financial institutions.
For sales intelligence - verified emails, direct dials, company data for prospecting - you need a B2B data platform. ZoomInfo is the incumbent, but most teams don't need a five-figure annual commitment to build pipeline. We've watched dozens of teams make that switch over the past year.
Real example: Snyk moved 50 AEs onto Prospeo and saw bounce rates drop from 35-40% to under 5%, with AE-sourced pipeline up 180% and 200+ new opportunities per month.
Snyk moved 50 AEs off ZoomInfo and onto Prospeo. Bounce rates dropped from 35-40% to under 5%, and AE-sourced pipeline jumped 180%. The difference? 7-day data refresh and proprietary email verification - not guessed addresses from stale databases.
Get emails that actually land. 75 free credits, no sales call required.
FAQ
Is FullCircl still available?
No. nCino acquired FullCircl in October 2024 and completed the rebrand in October 2025. The technology now ships under the nCino brand as customer lifecycle management and identity solutions for regulated businesses.
How much does ZoomInfo cost in 2026?
Professional starts around $15,000/year, Advanced ~$25,000/year, and Elite ~$40,000+. With per-seat add-ons and modules like intent data, many contracts exceed $50,000/year. All plans require annual commitments.
What's a good ZoomInfo alternative for sales prospecting?
Prospeo offers 300M+ profiles with 143M+ verified emails at 98% accuracy for roughly $0.01 per lead - about 90% cheaper than ZoomInfo. The free tier includes 75 emails per month, no contracts required, with a 7-day data refresh cycle.
Did FullCircl and ZoomInfo ever actually compete?
No. FullCircl served compliance teams at financial institutions for KYC, AML, and fraud checks. ZoomInfo serves sales and marketing teams building outbound pipeline. They shared the broad label of "company data" but solved completely different problems for different buyers.