Generect vs Kaspr: Which B2B Data Tool Is Worth Your Budget?
Two tools, two completely different pricing models. Kaspr charges per seat with monthly credit allowances. Generect charges per result with no subscription at all. Pick wrong and you're either overpaying for credits you never touch or running dry mid-campaign with no way to top up without switching tiers.
We've broken down the real math so you don't have to guess.
30-Second Verdict
Choose Kaspr if your workflow lives inside the browser and your team is small enough that 100-200 phone credits per month covers your needs.
Choose Generect if you want pay-as-you-go pricing with no per-seat cost, free searches, and built-in email verification - especially if you're a solo founder or agency watching every dollar.
What Each Tool Does
Kaspr
Kaspr is a Chrome extension that enriches contact data while you browse professional profiles and Sales Navigator. You see a profile, Kaspr shows a preview of available data, and you click "reveal" to spend a credit. Owned by Cognism, it positions itself as a fast, browser-native way to grab phone numbers and emails without leaving your prospecting flow.
France's data authority (CNIL) described Kaspr's database as containing about 160M contacts, while Kaspr's marketing claims access to 500M+ phone numbers and email addresses. That's a big gap. Kaspr's real strength is EMEA data - roughly 84% of its G2 reviewers are European (699 of 833), and the tool is clearly built for that market. It doesn't offer intent signals, technographics, or account hierarchies. If you need those, you'll outgrow it fast.
Generect
Generect is a real-time lead search engine. You define your ICP using filters, Generect searches and validates contacts live, and you pay only for results. Searches are free. You're charged $0.03 when a valid email is found and $0.02 per export. No subscription, no seat fee, no monthly credit allowance to manage. New accounts get a $5 onboarding grant to test the platform, and it includes built-in email verification plus API access for automation workflows.
Here's the thing: third-party reviews for Generect are essentially nonexistent. This comparison leans on product documentation and pricing mechanics for Generect, while Kaspr has a deep review corpus. That asymmetry matters when you're trying to assess real-world reliability.
Pricing & Credit Math
Credit systems are designed to be hard to forecast - especially when phone numbers, direct emails, and exports are all metered separately. Let's break down how the numbers actually work.
| Feature | Kaspr Free | Kaspr Starter | Kaspr Business | Generect |
|---|---|---|---|---|
| Monthly cost (annual) | EUR0 | ~$49/mo | ~$79/mo | $0 (pay-as-you-go) |
| B2B email credits | 15 | Unlimited | Unlimited | $0.03/valid email |
| Phone credits/mo | 5 | 100 | 200 | N/A (email-focused) |
| Direct email credits/mo | 5 | 5 | 200 | Included in search |
| Exports/year | 100 | 12,000 | 30,000 | $0.02/export |
| Phone credit add-ons | N/A | $0.11-$0.16/credit | $0.11-$0.16/credit | N/A |
| API access | No | Upon request | Upon request | Included |
| Billing model | Free | Per-seat subscription | Per-seat subscription | Wallet top-up (min $20) |
Kaspr also offers a custom Enterprise tier with unlimited phone credits, SSO, and intent data - that one requires a sales call. One fairness point: if Kaspr finds no data for a profile, no credit is charged.
Worked Example: 1,000 Phone Numbers per Month
Say your team of three SDRs needs 1,000 phone numbers monthly. On Kaspr Business (annual), each seat includes 200 phone credits - 600 total. You're 400 short.
A common add-on pack is 250 phone credits for $410, so you'd need two packs (500 credits, $820) and you'd still have 100 left over. Total monthly cost: ($79 x 3) + $820 = $1,057/month. That adds up to over $12,600 a year for three people.
Generect doesn't sell phone credits - it's primarily an email-finding engine. If your primary need is verified emails, 1,000 found emails on Generect costs $30 (finding) + $20 (exports) = $50/month. That's a 20x difference, but you're comparing different data types. Know what you actually need before choosing (especially if you're building a broader sales prospecting workflow).
One detail that catches people off guard: revealing a mobile number and a work email from the same Kaspr profile costs two credits, not one.
Kaspr's 1,000 phone numbers cost $1,057/month for three seats. Generect has zero third-party reviews to validate quality. Prospeo gives you 300M+ profiles, 125M+ verified mobiles, and 98% email accuracy - at roughly $0.01 per email with no seat fees or credit packs.
Stop guessing on data quality. Start with 75 free verified emails.
Data Quality
Most comparisons obsess over database size. The only metric that matters is cost per usable, verified, deliverable contact - and on that front, these tools diverge sharply.
Kaspr declares legitimate interest as its GDPR lawful basis and publishes a balancing test framework. The reality is messier.
CNIL fined Kaspr EUR240,000 in December 2024 for collecting contact details from profiles where users had restricted visibility to 1st/2nd-degree connections, retaining data for a disproportionate five years, failing to inform data subjects until 2022 (four years after launch), and providing inadequate right-of-access responses. A compliance deadline was set for June 2025, with a closure notice dated March 6, 2026. Kaspr's published DPA, last updated in 2021, stated that the database itself wasn't pseudonymized or encrypted at that time. If you're selling into regulated industries, flag this during procurement.
Generect has limited public compliance documentation. Evaluate their data practices independently before committing.
For teams running deals under $15k ACV, neither tool's data quality justifies spending more than $100/month on contact data. The ROI math just doesn't work. Go with whichever costs less for your specific use case, or find a tool with higher accuracy so fewer contacts go to waste (see data enrichment services for alternatives).
User Sentiment
What Kaspr users like: The Chrome extension workflow is genuinely fast. The preview-before-reveal UX reduces wasted credits. Kaspr holds a 4.4/5 on G2 across 833 reviews, though the overwhelming majority are European - North American coverage gets far less love (31 US-based reviewers).
What Kaspr users complain about: Credits burn fast at scale. That's the #1 recurring theme on G2. The 1.5/5 Trustpilot score across 86 reviews is dominated by billing disputes, auto-renewal frustration, and refund difficulties. The consensus on r/LeadGeneration is that pricing gets steep for volume and customer service is slow to respond.
Generect user sentiment: Slashdot's comparison page shows zero Generect ratings. The pricing model is transparent and the documentation is solid, but there's no community signal to validate real-world performance. That's a risk you'd be taking on faith.
If Neither Fits
If your real problem is cost per verified contact and data freshness, Prospeo covers both without seat-based pricing or credit packs. We've built the database to 300M+ professional profiles with 98% email accuracy and 125M+ verified mobiles, all refreshed every 7 days (the industry average is six weeks). Pricing runs roughly $0.01 per email and 10 credits per mobile, with a free tier of 75 emails plus 100 extension credits per month. The Chrome extension - used by 40,000+ people - handles browser-based prospecting, and CRM enrichment via API returns 50+ data points per contact (useful if you're planning connect outreach tool to CRM workflows). No contracts, no sales calls, self-serve from day one.
If you're still evaluating options, start with a broader list of free lead generation tools and then narrow down to the right SDR tools for your outbound motion.
Both Kaspr and Generect leave gaps - stale data, missing compliance docs, or no community proof. Prospeo refreshes every 7 days (not 6 weeks), runs a 5-step verification pipeline, and is GDPR compliant with DPAs available on request.
Fresh data, verified contacts, no annual contracts. See the difference yourself.
FAQ
Is Kaspr GDPR compliant?
Kaspr declares legitimate interest as its GDPR basis, but CNIL fined them EUR240,000 in December 2024 for unlawful data collection, disproportionate retention, and transparency failures. A closure notice dated March 6, 2026 was published. Evaluate their current compliance posture before procurement.
Does Generect charge per seat?
No. Generect uses pure pay-as-you-go pricing - searches are free, you pay $0.03 per valid email found and $0.02 per export. Minimum wallet top-up is $20, and new accounts get a $5 onboarding grant.
Which tool is better for verified emails on a budget?
Generect wins on raw cost at $0.03 per email with no subscription. But if you need higher accuracy and verified mobiles alongside emails, Prospeo delivers 98% email accuracy at roughly $0.01 per email with a free tier of 75 emails per month and no contract.
Can Kaspr find phone numbers outside Europe?
Kaspr's strength is EMEA data - 84% of its G2 reviewers are European. North American phone number coverage is significantly weaker, with only 31 US-based reviewers on G2. For global mobile coverage, tools with 125M+ verified numbers across all regions will outperform Kaspr outside Europe.