Kaspr vs Mattermark: A Comparison That's Not What You Think
Comparing Kaspr to Mattermark is like comparing a phone book to a stock screener. One gives you someone's direct dial and email so you can call them today. The other tells you which companies just raised a Series B and are hiring aggressively. They're different categories of tool solving different problems - and that changes how you should evaluate them. G2 doesn't even put them in the same bucket: Mattermark sits under Lead Scoring, Kaspr under Sales Intelligence.
Let's be honest about what this means for your buying decision.
30-Second Verdict
Need phone numbers and emails for outbound? Kaspr. It's a contact enrichment tool built for SDRs who prospect from professional profiles. Watch the per-seat credit costs at scale.
Need company growth signals and funding data? Mattermark. It's company intelligence - tracking 4M+ private companies with 80+ data points each. A niche tool with a wild backstory.
Skip both if you need verified contact data AND company buying signals in one platform. Prospeo covers 300M+ profiles with 98% email accuracy plus intent data across 15,000 topics, so you're not stitching two tools together.
What Is Kaspr?
Kaspr is a Chrome extension and web app that pulls B2B phone numbers and emails on demand, primarily from professional profiles. Cognism acquired it, which means better data partnerships and longer-term product investment, but Kaspr still operates as a standalone tool aimed at SDRs and recruiters who need contacts fast.
The database includes over 120M contacts with particular strength in EMEA markets. Setup is genuinely plug-and-play: install the extension, click on a profile, get the data. We've tested this workflow side by side with heavier platforms, and Kaspr's speed to first contact is hard to beat for European phone outbound. Two clicks and you're dialing.
Pricing starts at Free with limited credits, then $49/user/month for Starter and $79/user/month for Business. Enterprise is custom. Here's the catch: credits don't roll over month to month, which punishes teams with uneven prospecting volume. Three SDRs on Business means $237/month before you count unused credits that vanish at the end of each cycle. The sentiment on r/LeadGeneration backs this up - users flag pricing as "getting pretty steep" at high volume, and customer support gets poor marks for response times. US coverage also lags behind European data quality.
What Is Mattermark?
Mattermark has one of the stranger origin stories in B2B data. The company raised $17M+ since 2012, built a respected company intelligence platform, then sold to FullContact in 2017 for under $1M - mostly in stock. FullContact botched the messaging, first saying Mattermark was dead, then backtracking. The good news: founders Danielle and Kevin Morrill came back and relaunched Mattermark as an independent company. It's alive and hiring.
What it does is fundamentally different from Kaspr. Mattermark tracks 4M+ companies with 80+ data points each - growth signals, funding rounds, company news, headcount trends - pulling from sources like Crunchbase and AngelList alongside its own research. It integrates with Salesforce via AppExchange, offers a Chrome extension, Google Sheets and Windows Excel add-ins at the Enterprise tier, an API, and even a free iOS app that requires no account. Think of it as a research layer for investors screening deal flow or ABM teams enriching account-level data in their CRM.
Kaspr gives you contacts. Mattermark gives you company signals. Prospeo gives you both - 300M+ profiles at 98% email accuracy, 125M+ verified mobiles, and intent data across 15,000 topics. One platform, 7-day data refresh, no stitching required.
Replace two tools with one that actually talks to your CRM.
Feature and Pricing Comparison
| Feature | Kaspr | Mattermark |
|---|---|---|
| Database | 120M+ contacts (phone/email) | 4M+ companies |
| Data type | Contact enrichment | Company intelligence |
| Starting price | $49/user/mo | $49/user/mo |
| Top tier | $79/user/mo | $500/user/mo |
| API | Available on request | $99-$999/mo |
| CRM integrations | HubSpot, Salesforce, Pipedrive | Salesforce |
| Chrome extension | Yes | Yes |
| Free trial/tier | Free plan | 14-day trial |
| Best for | SDRs, recruiters | Investors, analysts |
Mattermark's pricing jump from $49 to $500/month is steep, and the headline upgrade you unlock is CSV export. That's a hard sell for most teams. On the Kaspr side, the non-rollover credit model means you're paying for credits whether you use them or not - a problem that compounds as your team scales unevenly across months.
Here's our take: if your average deal size is under $15k, you probably don't need Mattermark's company intelligence layer at all. A good CRM enrichment tool with funding and headcount filters gets you 80% of the way there at a fraction of the cost.
When to Use Each Tool
Kaspr
Kaspr makes sense when your SDRs are doing European phone outbound and need a fast path from a professional profile to a direct dial. Recruiters love it for the same reason. If your workflow is "find profile, grab number, call," Kaspr does that in two clicks. In our experience, teams running high-volume phone campaigns in EMEA get the most value. For US-heavy pipelines, the data gaps become a real frustration.
Mattermark
Mattermark serves a completely different persona. VCs screening private company deal flow, analysts tracking growth trajectories, ABM teams layering company-level signals into Salesforce accounts - that's the sweet spot. It's research infrastructure, not a prospecting tool.
Keep in mind that roughly 2.5% of any contact database decays monthly. Freshness matters whether you're tracking contacts or companies.
What If You Need Both?
This is where most outbound teams land. You need contact data AND company intelligence, and running Kaspr Starter plus Mattermark Standard costs $98/user/month for two separate tools that don't talk to each other.
Prospeo covers both sides in a single platform. You get 300M+ professional profiles with 98% email accuracy, 125M+ verified mobile numbers, and intent data tracking 15,000 topics via Bombora - all on a 7-day data refresh cycle while the industry average sits at six weeks. Search with 30+ filters including buyer intent, technographics, funding, and headcount growth. Native integrations with Salesforce, HubSpot, Smartlead, Instantly, and more mean no manual stitching between platforms. Pricing starts free, and paid plans run about $0.01 per email with no contracts.
At $98/user/month for Kaspr + Mattermark, you're paying double for tools that don't integrate. Prospeo starts free and runs ~$0.01/email - with 30+ filters covering buyer intent, funding, technographics, and headcount growth built in.
Stop paying twice for half the data. Run your first search free.
The Bottom Line
FAQ
Is Mattermark still active in 2026?
Yes. After the FullContact acquisition nearly killed it in 2017, original founders Danielle and Kevin Morrill relaunched Mattermark as an independent company. It has an active pricing page, a 14-day free trial, and the team is hiring across customer service, engineering, and data.
Can Kaspr and Mattermark replace each other?
No. They solve different problems entirely. Kaspr finds emails and phone numbers for individual contacts. Mattermark tracks company-level growth signals, funding data, and news across 4M+ companies. Buying one expecting it to cover the other will leave critical gaps in your workflow.
What's the cheapest way to get contact data and company intelligence together?
Running Kaspr and Mattermark side by side costs $98+/user/month before you hit credit limits. Prospeo's free tier includes 75 emails and 100 Chrome extension credits monthly, with paid plans at roughly $0.01/email - covering both contact enrichment and company-level filters in one platform.