Outbound Sales Strategy
Design outbound campaigns: sequences, cadences, personalization, channels, and how to measure what works
5
topics
28
articles
Topics
Outbound sales strategy, campaign planning, channel strategy, and inbound vs outbound
Multi-channel sequences, cadence design, follow-up strategy, and booking meetings
ICP targeting, intent-based outbound, trigger events, and personalization at scale
Multi-channel outbound: SMS, direct mail, video, gifting, and WhatsApp
Outbound KPIs, ROI measurement, outsourced SDR services, and sales outsourcing
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