Clearbit vs Demandbase: What Actually Changed in 2026
Most Clearbit vs Demandbase comparisons are outdated. Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence at INBOUND 2024. The free tools everyone loved? Gone. Most were sunset on April 30, 2025, and the Clearbit Logo API followed on December 1, 2025.
What people still call "Clearbit" is now a credit-based add-on inside HubSpot. That changes this comparison entirely.
30-Second Verdict
- Already on HubSpot? Breeze Intelligence is the path of least resistance. $45/mo (annual) or $50/mo (monthly) for 100 credits.
- Running enterprise ABM with six-figure budgets? Demandbase is built for that. Expect around $65,981/yr median.
What Happened to Clearbit
HubSpot acquired Clearbit in December 2023. At INBOUND 2024, it became Breeze Intelligence. Then the sunset hammer dropped:
- April 30, 2025: Free Clearbit Platform, Weekly Visitor Report, TAM Calculator, Clearbit Connect, Free Slack Integration
- December 1, 2025: Clearbit Logo API
What's left is a credit-based add-on designed for HubSpot users. Entry pricing sits at $45/mo (annual) or $50/mo (monthly) for 100 credits, and you'll also need the underlying HubSpot subscription. That second cost is the one teams keep forgetting about until the invoice arrives.
Demandbase in 60 Seconds
Demandbase is an enterprise ABM platform that claims visibility into over 1 trillion monthly interactions across 1M+ web publishers to generate probabilistic intent signals. In practice, intent gets noisy - it's heavily dependent on account identification and IP resolution, and false positives are a common complaint.
One practitioner in Reddit's B2B marketing community described spending significant budget over 10 years across Demandbase and 6sense - even running both simultaneously - and losing confidence in "high-intent" accounts because they didn't reliably convert. They called out IP resolution issues and false positives specifically, noting 6sense was slightly better than Demandbase on that front. Smaller teams also regularly flag Demandbase pricing as prohibitive, which tracks with the numbers we'll get into below.
Teams spend $65K/yr on Demandbase for intent signals - then realize they still can't reach the buyer. Prospeo skips the guesswork: 300M+ profiles, 98% email accuracy, 125M+ verified mobiles, refreshed every 7 days. At $0.01/email, you'd need to send 6.5 million emails to match one Demandbase contract.
Stop paying for account signals. Start reaching actual decision-makers.
Head-to-Head Feature Comparison
| Feature | Clearbit (Breeze Intelligence) | Demandbase One | Edge |
|---|---|---|---|
| G2 Rating | 4.4/5 (629 reviews) | 4.4/5 (1,937 reviews) | Tie |
| Ease of Use | 9.1 | 8.5 | Clearbit |
| Ease of Setup | 9.0 | 8.3 | Clearbit |
| Meets Requirements | 8.6 | 8.5 | Clearbit |
| Support Quality | 8.5 | 8.8 | Demandbase |
| Product Direction | 7.7 | 8.2 | Demandbase |
| Pricing | $45/mo for 100 credits (+ HubSpot sub) | ~$65,981/yr median | Clearbit (if you're on HubSpot) |
| Best For | HubSpot CRM enrichment | Enterprise ABM + ads | - |
| Key Limitation | HubSpot lock-in; free tools sunset | High cost; ~13-month ROI timeline | - |
The G2 data tells a clear story. Breeze Intelligence is easier to deploy and use. Demandbase wins on support and product direction - that gap reflects confidence Demandbase is investing in its roadmap, while Breeze Intelligence's future is entirely at HubSpot's discretion. In our experience, the HubSpot lock-in is the dealbreaker most teams don't anticipate until renewal time.
What You'll Actually Pay
Demandbase doesn't publish pricing. Vendr's dataset (based on 175 purchases) puts the median contract at $65,981/year, ranging from $22,860 to $164,265. One AWS Marketplace configuration lists at $215,000 for 12 months. Average negotiated savings run 13.27%, so always push back on the first quote.
Breeze Intelligence can look cheap until you factor in the HubSpot subscription underneath. If you aren't already committed to HubSpot, the total cost is rarely "just the credits."
Here's the thing: if your average deal size is under $25K, I wouldn't build your growth plan around either of these platforms. We've seen teams spend $30K+ on Demandbase before realizing they needed contact data, not account signals. One RevOps lead on Reddit broke down their stack at $14,200/month - with Demandbase and Clearbit as separate line items totaling $31,200/year - and neither gave them verified contact data.
The Gap Neither Tool Fills
Neither Breeze Intelligence nor Demandbase solves the contact-level problem. Breeze enriches records already in your CRM. Demandbase identifies surging accounts. Neither hands you a verified email or direct dial for the specific person you need to reach.
That's where Prospeo fits. It covers 300M+ profiles with 98% email accuracy and 125M+ verified mobile numbers with a 30% pickup rate. The free tier gives you 75 emails/month with no annual contracts. Data refreshes every 7 days - compared to the 6-week industry average - so you aren't emailing someone who changed jobs last quarter. Teams using Prospeo book 26% more meetings than those on ZoomInfo and 35% more than Apollo, largely because fresher data means fewer bounces and more live conversations.
If you're building outbound, pair verified data with modern sales prospecting techniques and a clean lead generation workflow so enrichment doesn't become your bottleneck.
Let's be honest: if your real bottleneck is reaching the right person at the right company, a $65K ABM platform isn't the answer. Verified contact data is.
Breeze Intelligence enriches records already in your CRM. Demandbase tells you which accounts are surging. Neither gives you a verified email or direct dial for the person you need to talk to. Prospeo does - with 98% accuracy, a 30% mobile pickup rate, and zero annual contracts.
Fill the gap neither Clearbit nor Demandbase covers.
FAQ
Is Clearbit still available as a standalone product?
No. Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence. Most legacy free tools were sunset by April 30, 2025, and the Logo API followed on December 1, 2025. Breeze Intelligence now requires a HubSpot subscription plus credit-based pricing starting at $45/mo for 100 credits.
How much does Demandbase cost for a mid-market team?
The median Demandbase contract is $65,981/year across 175 tracked purchases. Smaller deployments start around $22,860; larger configurations exceed $164,265. Vendr data shows average savings of 13.27%, so negotiate hard on the first quote.
What's a good alternative if I just need contact data?
Prospeo delivers verified emails at roughly $0.01 per lead with a free tier of 75 emails/month - no contracts required. It covers 300M+ profiles with 98% email accuracy and 125M+ verified mobiles, making it a practical choice when the actual need is contact data rather than a six-figure ABM platform.