DiscoverOrg vs Goava: Global Data or Nordic Prospecting?
DiscoverOrg doesn't exist anymore. It merged into ZoomInfo in 2019, so comparing DiscoverOrg vs Goava really means comparing ZoomInfo's global enterprise data machine against a Nordic AI prospecting tool built for Scandinavian sales teams. These aren't competitors - they're different categories entirely.
DiscoverOrg Is ZoomInfo Now
DiscoverOrg merged with ZoomInfo in 2019 - the brand, the database, and the contracts all live under ZoomInfo now. Pricing typically starts around $15K/year and climbs fast once you add seats, credits, and modules. Every "DiscoverOrg alternatives" search is really a ZoomInfo evaluation. If you searched this comparison expecting two separate tools, the reality is simpler than you thought.
What Is Goava?
Goava is a Swedish prospecting platform founded in 2016, partnered with Enento Group since 2021. It runs two core products: Discover (AI-powered company recommendations based on your existing customers) and Enrich (automated CRM data maintenance). A third add-on, Engage, gives you access to contacts at recommended companies and supports automatic export to your CRM plus advertising audience targeting. The AI analyzes your best accounts and surfaces lookalike companies - a practical approach for teams that already know which accounts convert.
Here's the catch: Goava covers Sweden, Norway, Finland, and Denmark. Nothing else. The underlying data comes from Enento Group's company-data brands (Allabolag, UC, Proff, Asiakastieto) plus scanning websites, news, and social media. That's excellent for Scandinavian firmographics and includes technographic signals like web technologies, CMS platforms, and payment solutions. Goava has 200+ customers and supports five languages, but it's a niche tool that stays in its lane.
Head-to-Head Comparison
| Dimension | ZoomInfo (DiscoverOrg) | Goava |
|---|---|---|
| Coverage | Global (US-heavy) | Sweden, Norway, Finland, Denmark |
| Pricing | $15K-$40K+/yr | €390-€590/mo |
| Contact data | Emails + dials (credit-gated) | Often incomplete |
| Intent data | Yes ($9K-$40K/yr add-on) | No |
| AI features | Basic lead scoring | AI lookalike recommendations |
| CRM integrations | Dozens | Salesforce, HubSpot, Dynamics, Upsales, Lime CRM, Pipedrive, SuperOffice, Zapier |
| Contract | Annual, 60-day cancellation notice | 12-month, 60-day notice |
| Best for | Enterprise, global targets | Nordic regional teams |
| Alt: Prospeo | 300M+ profiles, 98% email accuracy, self-serve, no contract |
ZoomInfo is a full GTM platform with global reach and major add-ons like intent data and enrichment - but you're paying enterprise prices and dealing with credit-gated exports. Goava is laser-focused on Nordic company intelligence with useful AI recommendations, but its contact data is often incomplete, a common complaint in G2 reviews where it holds a 4.5/5 from 26 reviews. One detail competitors miss: Goava supports Zapier triggers (Company Qualified, Export Contact, Add Company to List, Find Company), which makes it more automatable than its small integration count suggests.
Let's be honest: if your deal sizes are under €10K and you only sell into the Nordics, Goava at €390/month delivers more practical value than ZoomInfo at $15K/year. But the moment you need contacts or step outside Scandinavia, Goava hits a wall.
ZoomInfo charges $15K+/year for global data. Goava can't leave Scandinavia. Prospeo gives you 300M+ profiles across every market with 98% email accuracy, 125M+ verified mobiles, and a 7-day data refresh - at roughly $0.01 per email. No annual contract. No sales call.
Stop choosing between overpriced and underscoped.
Pricing Breakdown
ZoomInfo (DiscoverOrg)
Typical ranges we've seen in the market:
- Professional: $15K-$18K/yr (1-3 seats, ~5,000 credits)
- Advanced: $22K-$28K/yr (3-5 seats, ~10,000 credits)
- Elite: $35K-$45K+/yr (5+ seats, 15K-20K credits)
- Add-ons: Intent Data ($9K-$40K/yr), Engage (~$15K/yr), Enrich (~$15K/yr)
- Annual contracts, 60-day cancellation notice, 10-20% renewal uplifts are standard
Goava
- Discover Starter: €390/month (one Nordic market)
- Discover Premium: €590/month (CRM integrations, dedicated CSM)
- Enrich: Free tier available; premium from €200/month
- Engage: Add-on for contacts at companies plus exports to CRM and advertising audiences
- Additional markets: 2,000 SEK/month per country; extra users: 250 SEK/month each
- 12-month commitment, 60-day notice
Who Should Pick What
Go with Goava if you're a Nordic sales team selling into Scandinavian markets. In our testing, the AI recommendations surface relevant lookalike companies fast, and the Enento partnership means solid firmographic coverage. Just know you'll likely need a separate tool for contact data - that's the tradeoff.
If you're building a repeatable outbound motion, it helps to standardize your sales prospecting techniques so the team uses the same filters and handoff rules.
Go with ZoomInfo if you're an enterprise team with global targets and a $15K+ annual budget. It's overkill for Scandinavia-only teams, but nothing else matches its US database depth and workflow breadth.
Filling Goava's Contact Gap
Goava's biggest weakness is well-documented: contact information is often incomplete. The platform excels at finding and prioritizing the right companies, but it struggles to give you the emails and phone numbers to actually reach people there.
If you're evaluating alternatives, compare stacks in terms of data enrichment services and how they keep CRM records fresh over time.
Goava finds the right Nordic companies but leaves you without contact data. Prospeo fills that gap with 143M+ verified emails and 125M+ direct dials - globally. Pair them, or replace both with one platform that covers accounts and contacts.
Get 75 verified emails free and close Goava's contact gap today.
FAQ
Is DiscoverOrg still available?
No. DiscoverOrg merged with ZoomInfo in 2019 and the brand is fully retired. Any DiscoverOrg evaluation today is a ZoomInfo evaluation, with pricing typically starting around $15,000/year.
Does Goava cover markets outside the Nordics?
No. Goava's data covers Sweden, Norway, Finland, and Denmark exclusively, based on its Enento partnership and Nordic-focused data collection. You can add additional Nordic markets for 2,000 SEK/month each, but there's no path to global coverage.
Can I pair Goava with a separate contact tool?
Yes, and many teams do. Goava identifies and prioritizes Nordic companies using AI, while a dedicated contact provider fills the data gap with verified emails and mobiles globally. That's the workflow we'd recommend for teams that need both account intelligence and actual contact details.
What's the best free alternative to DiscoverOrg?
Prospeo offers a free tier with 75 verified emails and 100 Chrome extension credits per month - enough to test prospecting workflows without committing budget. For Nordic-only company data, Goava's Enrich product also has a free tier, though it lacks contact-level depth.