Dooly Pricing, Reviews, Pros & Cons - What You Need to Know in 2026
Dooly is dead. If you're researching Dooly pricing, reviews, pros and cons for a potential purchase, save yourself the time - the platform shut down on June 30, 2025. Most review sites still list it as active software you can buy today. You can't.
If you're a former user figuring out what's next, Scratchpad is the closest 1:1 replacement for CRM workflow. Let's break down what Dooly was, what happened, and where to go from here.
What Was Dooly?
Dooly started as a note-taking layer for Salesforce and grew into what the team called a "deal workspace." Reps could take meeting notes, sync fields to Salesforce in real time, manage pipeline views, and run playbooks - all without living inside Salesforce's clunky UI.
It earned a 4.8/5 rating from 88 reviews on Capterra. The breakdown skews heavily positive: Software Advice shows 69 five-star ratings out of 88 total. But the complaints that did surface were specific and worth understanding.
The core promise was simple: save reps 5+ hours of admin work per week by making CRM hygiene painless. Reddit has virtually no discussion of Dooly.ai in the threads we could find, so those Capterra reviews are the most substantive user feedback you'll run into.
Why Dooly Shut Down
The timeline tells the story. Dooly raised an $80M Series B in May 2021 - peak SaaS exuberance. Mediafly, a Chicago-based revenue enablement company, raised its own $80M round in late August 2023.
In August 2024, Dooly was acquired and became part of Mediafly. CEO Kris Hartvigsen framed it optimistically: "Dooly and Mediafly are joining forces to make the lives of sellers even more productive and effective."
Less than a year later, Mediafly pulled the plug. Dooly announced it would "focus our efforts on other product areas" and shut down the platform on June 30, 2025. All user access was suspended that day, and no CRM or other data was maintained past July 30, 2025. Even G2's Dooly Discussions page now displays "0 ratings" - another signal that the product's public review footprint is stale post-shutdown.
For outstanding billing questions, Dooly listed support@dooly.ai and billing@dooly.ai as contacts before shutdown.
Dooly's sync issues wiped CRM fields. Bad contact data does worse - it tanks deliverability and wastes every rep's time. Prospeo feeds your CRM 143M+ verified emails at 98% accuracy on a 7-day refresh cycle, so the data inside Salesforce is worth managing in the first place.
Fix the data upstream before you fix the workflow downstream.
Dooly's Last-Known Pricing
The official pricing page returns a 404. Here's what was last captured by Software Advice:
| Plan | Price | Key Features | User Limit |
|---|---|---|---|
| Free | $0/user/mo | 30-day note history, Chrome extension, pipeline editor, template library | Up to 3 |
| Pro | $12/user/mo | Complete note history, unlimited SFDC updates, up to 5 saved views | Up to 10 |
| Growth | $35/user/mo | Slack integration, deal insights, up to 10 playbooks, unlimited templates | Up to 25 |
| Premier | Not public | SSO, dedicated CSM, admin controls, unlimited playbooks | Unlimited |
You'll find slightly different numbers on other review sites. OMR lists Growth at $30-35 per user and Premier at $65-75 per user, likely due to pricing changes over Dooly's lifetime. None of it matters now, but it's useful context if you're comparing what you paid against replacement costs.
What Users Liked and Disliked
Pros: Calendar Integration Was the Standout
The calendar integration earned the most praise. One Capterra reviewer put it well: Dooly "integrated with my calendar... button right on the invite to take notes." That one-click workflow from calendar event to structured Salesforce update was the core reason people loved it.
We've seen this firsthand - the calendar integration was what kept teams loyal. Reps who lived in back-to-back calls could update pipeline fields without ever opening Salesforce directly. That's a real workflow win, and it's the thing most people miss now that Dooly's gone.
Cons: Salesforce Sync Had a Dangerous Edge
Here's the thing: one reviewer's complaint captures the worst-case scenario perfectly. "If you update SFDC, then go into Dooly and sync your note, everything in SFDC gets erased, which is very annoying." That's not a minor UX gripe. That's data loss.
Other users flagged workflow disruptions after product updates and template UI clutter that made notes harder to navigate. For a tool built around CRM hygiene, the overwrite risk was a real trust problem - and it never got fully resolved before the shutdown.
What to Use Instead of Dooly
Scratchpad - The Closest 1:1 Swap
Scratchpad is actively running a "Dooly Replacement" page and it's the closest match. Notes, pipeline views, Salesforce sync, deal inspection - the feature overlap is substantial.
Pricing starts free, with Solo at $19/mo and Team at $49/mo per user billed monthly. Enterprise is custom. If your team's primary pain was Salesforce admin overhead, start here. We've seen Scratchpad come up in nearly every conversation with former Dooly users, and for good reason: the migration path is straightforward, the learning curve is minimal, and the core note-to-CRM workflow translates almost directly.
Recapped - For Deal Rooms, Not Notes
Recapped is also targeting displaced Dooly users with a dedicated migration page, but the fit depends on your workflow. Recapped is deal-room software - mutual action plans, buyer-facing workspaces, shared timelines - not a CRM note-taking replacement. They offer 5-7 day implementation and Salesforce integration in 20 minutes. Pricing isn't public; expect to request a demo.
Skip this if your team just wants the note-to-Salesforce shortcut back. Recapped solves a different problem. If you leaned more toward deal collaboration than admin automation, evaluate it. Otherwise, Scratchpad is the answer.
Our take: Most teams that loved Dooly loved it for the note-taking shortcut, not deal rooms. Don't overthink the replacement. The harder problem is whether the data flowing into your CRM is any good in the first place.
The Data Quality Layer
Dooly kept your CRM tidy downstream. With it gone, the upstream question matters more - is the data going into your CRM accurate?
Prospeo handles that side with 143M+ verified emails at 98% accuracy and 125M+ verified mobile numbers on a 7-day refresh cycle. Pair it with a CRM workspace tool like Scratchpad and you've got both sides covered: clean data flowing in, clean workflows managing it. Free tier available, roughly $0.01 per email, no contracts.
If you're evaluating vendors in this category, start with data enrichment and a quick read on email deliverability basics.
You can also sanity-check your CRM stack against a broader list of contact management software and examples of a CRM to make sure you're not rebuilding around the wrong core tool.
Rebuilding your stack post-Dooly? Scratchpad handles the workflow. Prospeo handles the data - 300M+ profiles, 125M+ verified mobiles, and CRM enrichment returning 50+ data points per contact at roughly $0.01 per email. No contracts, no sales calls.
Clean workflows mean nothing if the contacts inside them bounce.
FAQ
Is Dooly still available?
No. Dooly shut down on June 30, 2025, after becoming part of Mediafly. All user access was suspended that day, and CRM data wasn't maintained past July 30, 2025. The product is fully discontinued - you can't sign up or purchase it.
What's the best Dooly replacement?
For CRM workflow - notes, pipeline views, Salesforce sync - Scratchpad is the closest match, starting free with paid plans at $19-$49/user/mo. For upstream data quality, Prospeo pairs well with any CRM workspace tool, delivering 98% email accuracy at ~$0.01 per lead.
What was Dooly's pricing before shutdown?
Free ($0), Pro ($12/user/mo), Growth ($35/user/mo), and Premier (custom pricing). These tiers were captured by Software Advice before the official pricing page went offline. That page now returns a 404.