FullCircl vs Lusha: Compliance Platform vs Contact Data Tool
FullCircl and Lusha both touch "business data," but they solve completely different problems. FullCircl is a RegTech platform for KYC, KYB, and AML workflows in regulated industries. Lusha is a B2B contact data tool that helps sales reps find emails and phone numbers. Comparing them is a bit like comparing a bank vault to a Rolodex - they share a category on paper, but the overlap ends there.
What Is FullCircl?
FullCircl came out of the Artesian Solutions + DueDil merger in 2021 and rebranded in March 2022. It's a customer lifecycle intelligence platform built for financially regulated industries - banking, insurance, fintech, iGaming, and lending.
The platform orchestrates KYC, KYB, AML screening, identity verification, and fraud detection across 160 countries, processing 300M checks per month for 450+ customers. On G2, it holds a 4.5/5 rating across 243 reviews with strong marks for ease of use (9.0) and support quality (9.1). Implementation typically takes about two months.
Teams that need FullCircl usually know it. Compliance requirements make the choice obvious. UK iGaming operators, for example, must trigger financial vulnerability checks at GBP 500 net deposits in a rolling 30-day period, with the threshold dropping to GBP 125 as of early 2025. That's exactly the kind of automated workflow FullCircl handles well.
Skip this if you're a sales team hunting for prospect contact data. G2 reviewers flag the lack of telephone numbers in prospector lists, and company data can go stale for pure sales intelligence use cases.
Pricing is quote-based. Directory listings show a starting price around GBP 1,500/user/year (roughly $160/user/month), but expect enterprise contracts that vary by module.
What Is Lusha?
Lusha's Chrome extension is its strongest feature. Pop it open during a prospecting session and you get emails and direct dials pulled from a database of 280M verified contacts. It's built for sales reps, marketers, and RevOps teams who need contact data fast.
G2 gives it a 4.3/5 across 1,619 reviews, with users praising ease of use - though data accuracy complaints are a recurring theme in the review tags. Here's the thing: ease of use doesn't matter much if the phone numbers bounce.
Watch the credit math. Revealing an email costs 1 credit; a phone number costs 10. Pro runs $39.90/user/month with 250 credits, or $29.90 on annual billing. Premium is $69.90/user/month with 600 credits, or $52.45 annually. That "600 credits" sounds generous until you realize it's only 60 phone reveals. We've seen teams blow through their monthly allotment in the first week of a campaign.
Reddit threads consistently flag outdated phone numbers hurting call blocks, and users report HubSpot integration bugs that override deal ownership during merges. The most common alternatives people evaluate: Apollo, Clay, Wiza, and ContactOut.
Tired of blowing through Lusha credits in a week? Prospeo delivers 300M+ profiles with 98% email accuracy and 125M+ verified mobiles - refreshed every 7 days, not whenever the provider gets around to it. At ~$0.01 per email, your budget stretches 90% further than legacy tools.
Stop rationing credits. Start reaching real buyers.
Side-by-Side Comparison
| Primary use | KYC/KYB/AML compliance | Sales contact data | B2B contact data |
| Database | 160-country coverage | 280M contacts | 300M+ profiles |
| Email accuracy | N/A | ~95% | 98% verified |
| Compliance features | Full KYC/KYB/AML orchestration | None | GDPR compliant |
| Contact data features | Limited company intel | Emails + phones | Emails + phones + intent |
| Key integrations | Banking/compliance platforms | HubSpot, Salesforce | HubSpot, Salesforce, Clay, Smartlead |
| Pricing | ~GBP 1,500/user/yr (quote-based) | Free / $39.90/mo | Free / ~$39/mo |
| Data refresh | Varies | Not published | 7 days |
| Best for | Regulated compliance | Chrome extension prospecting | High-volume outbound |
Let's be honest: this comparison shouldn't really exist. FullCircl's real peer set includes NorthRow and Encompass - compliance platforms for regulated onboarding. Lusha competes with Apollo, Cognism, and Prospeo in the B2B contact data space. If you searched for this matchup, you probably need one or the other, not both.
Who Should Use Which
Choose FullCircl if you're in a regulated industry and need automated KYC/KYB/AML workflows. If your compliance team is manually screening customers against sanctions lists, FullCircl consolidates that into one orchestration engine. This isn't a sales tool - it's a compliance tool that happens to include some company intelligence on the side.
Choose Lusha if you already prospect via Chrome extension and need moderate volumes of contact data. The free tier with 70 credits/month lets you test before committing. Just know that teams doing serious outbound - we've watched this pattern play out dozens of times - hit the credit ceiling within weeks and start shopping for alternatives like Clay, Apollo, or dedicated email accuracy tools.
If you landed here comparing FullCircl and Lusha, you're probably after contact data, not compliance workflows. Prospeo was built for exactly that: 98% verified emails, 30% mobile pickup rates, and 30+ filters including buyer intent and technographics. No enterprise contracts, no credit games - 75 free emails to prove it.
Get the contact data tool you actually need.
FAQ
Are FullCircl and Lusha competitors?
Not really. FullCircl is a compliance/RegTech platform for KYC, KYB, and AML in regulated industries. Lusha is a B2B contact data tool for sales prospecting. FullCircl's actual competitors are NorthRow and Encompass; Lusha competes with Apollo, Cognism, and Prospeo.
How much does FullCircl cost in 2026?
FullCircl doesn't publish pricing. Directory listings show a starting price around GBP 1,500/user/year (roughly $160/user/month), but actual pricing is quote-based and varies by module. Expect enterprise contracts with implementation timelines around two months.
What's a better alternative to Lusha for B2B emails?
Several tools outperform Lusha on email accuracy and data freshness. Prospeo offers 300M+ profiles with 98% email accuracy and a 7-day refresh cycle, starting free at 75 emails/month with no contracts required. Apollo and Cognism are also popular choices depending on your workflow.