Goava vs Wiza: An Honest Comparison for B2B Teams in 2026
30-Second Verdict
Comparing Goava to Wiza is like comparing a GPS to a gas station. One tells you where to go; the other gives you fuel to get there.
Choose Goava if you sell exclusively in the Nordics and want AI-driven lead prioritization that tells reps who to call next.
Choose Wiza if you need global contact extraction - verified emails and phones via a Chrome extension, exported quickly.
Skip both if you need global coverage, verified emails, mobile numbers, and intent data without geographic restrictions or credit anxiety.
What Is Goava?
Goava is a Nordic sales intelligence platform built for B2B teams in Sweden, Finland, Denmark, and Norway. It doesn't try to be a global database. It tries to be the smartest prospecting tool in its region.
The core value is its AI scoring engine. Goava Score and Goava Fit analyze your CRM data - closed deals, open pipeline, lost opportunities - and recommend net-new companies matching your winning patterns. B2B reps spend roughly a third of their time researching accounts, and Goava's scoring aims to cut that dramatically by surfacing the highest-fit prospects automatically.
Goava Discover starts at EUR 590/mo, with an Enrich Free tier for basic CRM hygiene. It holds a 4.5/5 on G2 with 26 reviews. Reviewers praise the interface and analytics but flag incomplete contact information as a recurring issue.
What Is Wiza?
Founded in 2019, Wiza is a contact extraction and verification tool with 850M+ prospects, now serving 50,000+ companies. The workflow is straightforward: search profiles, extract verified emails and phone numbers via a Chrome extension, push them into your CRM or sequencer.
What separates Wiza from static databases is verification at export. Instead of serving pre-cached records, Wiza runs SMTP validation, syntax checks, and domain verification the moment you pull a contact. They claim 99%+ deliverability. In practice, catch-all domains and data freshness still cause bounces - a limitation shared by every tool in this space.
Wiza enriches contacts with 40+ data points and its Monitor feature tracks job changes, auto-updates CRM fields, and sends alerts to Slack or email. It carries a 4.5/5 on G2 with 1,142 reviews. The top complaint across those reviews and broader community chatter? Credits deplete fast, and pricing gets expensive at volume.
Goava caps you at the Nordics. Wiza's credits drain fast at $0.15/email. Prospeo delivers 300M+ global profiles at ~$0.01/email with 98% accuracy - no geographic limits, no credit anxiety.
Stop stitching two niche tools together. Get one platform that does both.
Feature and Pricing Breakdown
These tools barely overlap in functionality, but here's the side-by-side.
| Feature | Goava | Wiza | Winner |
|---|---|---|---|
| Database size | Nordic companies | 850M+ prospects | Wiza |
| Coverage | SE, FI, DK, NO | Global (NA strongest) | Wiza |
| Verification | Not specified | Real-time SMTP/domain | Wiza |
| Intent data | No | No | Tie |
| Chrome extension | No | Yes | Wiza |
| CRM integration | Yes (in-CRM dashboards) | Yes | Tie |
| AI lead scoring | Yes (core feature) | No | Goava |
Goava wins exactly one row - but it's the row that matters most if your entire pipeline is Nordic. AI scoring against your own CRM data is genuinely useful. Everything else goes to Wiza by default because Goava simply doesn't compete on those dimensions.
Goava doesn't publish a full pricing page, which is frustrating. You're left piecing together numbers from third-party listings and comparison sites. Goava Discover starts at EUR 590/mo on G2, and another published comparison lists Discover starting from 3,250 SEK/month. Expect mid-tier packages to land above that.
| Plan | Goava | Wiza |
|---|---|---|
| Free | Enrich Free only | $0/user/month (20 emails + 5 phones/mo) |
| Starter | EUR 590/mo (Discover) | $49/user/mo (100 emails + 100 phones/mo) |
| Mid-tier | Not public | Email: $99/user/mo (500 emails) / Email+Phone: $199/user/mo (500 each) |
| Team | Not public | Starting at $449/mo billed annually (3+ users) |
| Overage | N/A | $0.15/email, $0.35/phone |
Here's the thing about Wiza's "unlimited" annual individual plans: they still cap at 30,000 exports per year - roughly 2,500/month. That's not unlimited by any reasonable definition. If you're running high-volume outbound, those caps will bite you.
Where Each Tool Falls Short
Goava's Gaps
Goava's Nordics-only coverage is both its strength and its ceiling. In our experience, geographic limitations become a bottleneck faster than most teams expect. If even 30% of your pipeline sits outside Scandinavia, you need a second tool immediately. Reviewers consistently mention incomplete contact information: you know who to target but still can't reach them. That's a painful gap when your reps are ready to dial.
Wiza's Gaps
Wiza's credit system is the recurring pain point. At $0.15 per extra email and $0.35 per extra phone, a heavy prospecting month blows past plan limits fast. We've talked to teams that budgeted for one tier and ended up paying double by month three.
Users also call out billing and cancellation friction - auto-renewals and unexpected charges surface in multiple review threads on G2 and across Reddit. Coverage runs weaker in LATAM. And catch-all domains remain a blind spot for verification workflows in general, not just Wiza's.
Who Should Choose Which
Nordic SaaS teams with 80%+ of pipeline in Scandinavia will get real value from Goava. If your reps waste hours researching accounts manually, the AI scoring surfaces better-fit leads and pays for itself in time saved.
Global outbound teams that live in a Chrome extension should look at Wiza first. It gets you verified emails and phones quickly, especially in North America. Just budget for overages.
Let's be honest, though: if your deal size is under EUR 15k and you're selling across multiple geographies, neither of these tools is the right foundation. You need a single platform with global coverage, verified contact data, and intent signals - not two niche tools stitched together.
Prospeo fits that gap. It covers 300M+ professional profiles with 98% email accuracy and 125M+ verified mobile numbers, plus intent data tracking 15,000 topics via Bombora. Data refreshes every 7 days versus the 6-week industry average. Self-serve pricing starts free with 75 emails per month - no annual contracts, no sales calls required.
Neither Goava nor Wiza offers intent data. Prospeo tracks 15,000 topics via Bombora, pairs them with 125M+ verified mobiles, and refreshes everything every 7 days - not every 6 weeks.
Know who to call, get their real number, and reach them while they're in-market.
FAQ
Can Goava and Wiza replace each other?
No. They solve different problems. Goava tells you who to target in the Nordics using AI scoring; Wiza gives you contact data globally via extraction and verification. You'd more likely use them together than swap one for the other.
Does Wiza really offer unlimited exports?
Not exactly. Wiza's annual individual plans cap at 30,000 exports per year (~2,500/month). Beyond that, overages cost $0.15 per email and $0.35 per phone number - costs that add up quickly for high-volume outbound teams.
Is there a tool that combines lead discovery and verified contacts globally?
That's exactly what Prospeo's B2B database was built for - 300M+ searchable profiles, 98% verified emails, 125M+ mobile numbers, and intent data across 15,000 topics, all starting free with 75 emails/month and no contracts.