Grata vs Wiza: Two Tools That Don't Actually Compete
Search "grata vs wiza" and Google serves you table tennis scores. That tells you everything you need to know - no real comparison exists because these tools solve completely different problems. Grata is a private markets intelligence platform for PE dealmakers. Wiza is a Chrome extension that pulls verified emails from professional profiles for sales outbound. Comparing them is like comparing PitchBook to a browser plugin. They both have "contacts" somewhere in the product, but the overlap ends there.
30-Second Verdict
Pick Grata if you're in PE, investment banking, or corporate development and need private company intelligence - financials, deal comps, executive contacts. Budget: $10K-$100K/year.
Pick Wiza if you're an SDR pulling verified emails from professional profiles for outbound sequences. Budget: $49-$199/user/month.
What Is Grata?
Grata covers 21M+ private companies with 8M+ executive contacts and 99% accuracy on company data. It's purpose-built for finding, screening, and researching private companies - with financials, transaction comps, EBITDA multiples, conference intelligence, and a deal network with verified active mandates. Grata joined Datasite as part of a $500M commitment to data and intelligence and merged with Sourcescrub to deepen private market coverage.
On G2, Grata holds a 4.8/5 from 79 reviews. Users love the filtering depth, and 70% of what the typical Grata user sees in daily market updates is unique to the platform. One PE practitioner noted that 90% of their deal flow came from direct email outreach using Grata. The main knock: contact info can be inconsistent for smaller companies. That's a real limitation when you're trying to reach founders at 15-person shops, but it's minor for the platform's core use case of deal sourcing and market mapping.
We've seen PE teams waste weeks evaluating sales prospecting tools when what they actually need is deal intelligence. If that's you, Grata is the answer - stop looking at sales tools.
What Is Wiza?
Wiza is a Chrome extension for sales prospecting. Browse professional profiles, and Wiza scrapes contact data, verifies it via live SMTP checks, and lets you bulk export to CSV or push directly to your CRM. Nearly 500,000 individuals and 50,000+ companies use it, and it holds a 4.5/5 on G2 from 1,142 reviews.
In practice, Wiza's Chrome extension is genuinely fast for individual lookups. The problem starts when you need volume. "Expensive" shows up in 157 G2 reviews, and "Limited Credits" appears in 127. On Reddit, SDRs frequently flag the credit system as the main pain point when prospecting at scale. North American data performs well; LATAM and other emerging regions are weaker.
For teams that have outgrown Wiza's credit model, Apollo.io and ZoomInfo are the alternatives most SDR teams consider - though both come with their own pricing complexity. If you're rebuilding your stack, start with a shortlist of SDR tools and work backward from your workflow.
Grata charges $10K+ for deal intelligence you don't need. Wiza nickels-and-dimes you at $0.15 per overage email. Prospeo gives you 300M+ profiles with 98% verified email accuracy and 125M+ mobile numbers at roughly $0.01 per lead - no contracts, no sales calls, 7-day data refresh.
Stop overpaying for contact data that bounces.
How Grata and Wiza Actually Compare
| Feature | Grata | Wiza | Winner |
|---|---|---|---|
| Primary use | PE/IB deal sourcing | Sales prospecting | Depends on your job |
| Target buyer | Dealmakers, corp dev | SDRs, BDRs, AEs | - |
| Pricing | ~$10K-$100K/yr | $49-$199/user/mo | Wiza (lower entry) |
| Contact scope | 8M+ executives | Bulk email + phone | Wiza (volume) |
| Company data | Financials, comps, EBITDA | Minimal | Grata (no contest) |
| CRM integrations | Salesforce, HubSpot, DealCloud | Salesforce, HubSpot | Grata (DealCloud) |
| G2 rating | 4.8/5 (79 reviews) | 4.5/5 (1,142 reviews) | Grata (rating), Wiza (sample size) |
| Free tier | No | Yes (20 emails/mo) | Wiza |
The table makes the point: these tools don't overlap. Grata gives you deep company intelligence - financials, comps, deal data. Wiza gives you a fast way to pull contact data for outbound. Choosing between them isn't choosing your tool. It's choosing your job function.
Pricing Breakdown
Grata doesn't publish pricing. Based on market feedback, expect $10K-$100K/year depending on seats and add-ons. You'll need a demo.
Wiza's pricing is public. The free tier gives you 20 emails and 5 phones per month. Starter runs $49/user/month for 100 emails and 100 phones. The Email plan is $99/user/month ($83 annual), and Email + Phone is $199/user/month ($166 annual). Teams of 3+ start at $449/month with API access.
Here's the thing: a 4-person SDR team on Email + Phone monthly burns $796/month before overages. Go over your 500 credits? That's $0.15 per extra email and $0.35 per extra phone number. The annual "unlimited" plans still cap exports at 30,000 per year. Read the fine print - "unlimited" is doing heavy lifting in that marketing copy.
If you're trying to lower cost per lead without sacrificing accuracy, compare options in our guide to sales prospecting databases.
Which One Should You Pick?
You're a PE/IB dealmaker - Grata. Nothing else here gives you private company financials, deal comps, and conference intelligence in one platform.
You're an SDR doing outbound - Wiza works, but gets expensive fast at scale. Considering Grata for sales prospecting? That's driving a Ferrari to the grocery store. You're paying for capabilities you'll never touch.
You just need verified contact data - Let's be honest, most people landing on a Grata vs Wiza comparison actually need verified emails and phone numbers that work, not deal intelligence or a credit-gated Chrome extension. Prospeo covers 300M+ professional profiles with 98% email accuracy and a 7-day data refresh cycle. It costs roughly $0.01 per lead, starts with a free tier of 75 emails/month, and requires zero sales calls or annual contracts. With 125M+ verified mobile numbers and a 30% pickup rate, it handles the phone side too - something Wiza charges a premium for and Grata barely addresses. In our testing, teams using Prospeo book 35% more meetings than those on Apollo and 26% more than ZoomInfo users, largely because fresher data means fewer bounces and more conversations that actually happen.
If you're cleaning lists before sending, pair any data source with a solid email deliverability guide and track your email bounce rate.
Wiza caps "unlimited" at 30K exports/year and charges a premium for phone numbers. Prospeo delivers 125M+ verified mobiles with a 30% pickup rate - and teams book 35% more meetings than Apollo users because weekly-refreshed data actually connects.
Get emails and direct dials without the credit math.
FAQ
Can Grata replace Wiza for sales prospecting?
No. Grata is built for PE and IB deal sourcing with private company intelligence, financials, and transaction data. It has 8M+ executive contacts, but it isn't designed for high-volume outbound prospecting. SDRs need a dedicated sales data tool.
Is Wiza's "unlimited" plan really unlimited?
Not quite. Annual "unlimited" plans cap exports at 30,000 per year - roughly 2,500/month. For teams running multi-channel outbound at scale, that ceiling hits fast.
What's the cheapest way to get verified B2B emails in 2026?
Prospeo starts free with 75 emails/month and charges roughly $0.01 per lead on paid plans - no contracts, no sales calls required. For comparison, Wiza's cheapest paid plan runs $49/user/month for just 100 emails, and Grata doesn't offer self-serve pricing at all.