Kipplo vs Mattermark: Is This Comparison Still Worth Making?
You're comparing a tool with 15 reviews to one that was acquired for under $1M and shut down in 2017. This isn't a close call. It's a question of whether either tool deserves your budget at all.
30-Second Verdict
What Happened to Mattermark?
Mattermark was a venture-backed company intelligence platform that raised $17M+ between 2012 and 2017. It focused on growth signals - team size changes, web traffic, funding rounds - and positioned itself around 80+ fields per company covering geography, industry, revenue, personnel, and employee growth.
In December 2017, TechCrunch reported that FullContact acquired Mattermark for less than $500K in cash to wind things down, plus a stock transaction bringing the total to under $1M. For a company that had closed a $7.3M Series B just a year earlier, that's a brutal outcome.
Here's where it gets strange. The mattermark.com domain now says it has "re-launched as an independent company" with 4M companies and 20M key contacts. But there's zero public documentation explaining who owns it or how anything works post-2017. Adding to the confusion, Crunchbase shows Mattermark as "Active" and also lists it as acquired by "Fideo Intelligence" - even though the widely reported 2017 deal was with FullContact. Until someone clarifies the ownership chain, treat this as a black box.
What Kipplo Actually Offers
Use Kipplo if you're a small team that needs a budget-friendly contact database. G2 reviewers consistently praise its ease of use, and Trustpilot reviews (only 2 so far) mention the Chrome extension as quick and handy for surfacing contact details. At $34/mo for the Basic plan, the price-to-value ratio is fair for early-stage prospecting, especially if your targets are in Asia-Pacific markets.
Skip Kipplo if you need deep integrations or strong Western market coverage. On G2, "needs more integrations" is a recurring complaint, alongside limited contact availability and credit restrictions. The 15 G2 reviews skew Asia-based. If you're prospecting heavily in North America or EMEA, test it carefully before committing - we've seen tools with regional strengths fall flat outside their home turf.
No high-signal Reddit threads with upvoted, hands-on comparisons exist for this matchup. That tells you something about the search volume here.
One tool shut down in 2017. The other has 15 reviews. You deserve better. Prospeo delivers 98% email accuracy through a 5-step verification process, refreshes every record every 7 days, and starts at $0.01 per email - with a free tier that never expires.
Stop gambling your pipeline on tools nobody can vouch for.
Feature and Pricing Comparison
These two tools solve fundamentally different problems. Kipplo is a contact database. Mattermark was built around company intelligence and growth signals. Comparing them is like comparing a phone book to a stock screener. But since you searched for it:
| Feature | Kipplo | Mattermark |
|---|---|---|
| Database size | 500M+ contacts | 4M companies, 20M contacts |
| Data focus | Contact emails & phones | Company intelligence & growth signals |
| Entry pricing | Free 7-day trial, then $34/mo | Free 14-day trial, then ~$200+/mo (estimated) |
| Mid-tier pricing | $69/mo (Professional) | Not public |
| Integrations | Limited (common complaint) | Salesforce; REST + GraphQL APIs |
| Review score | 4.6/5 (G2, 15 reviews) | No current third-party review volume |
| Status | Active | Unclear |
Kipplo's pricing tiers are straightforward. The free trial gives 10 phone and 20 email credits. Basic ($34/mo) bumps that to 300 phone and 1,000 email credits for one user. Professional ($69/mo) gets you 700 phone credits, 2,000 email credits, and three seats. Enterprise is custom with a 10-user minimum.
Mattermark's current site offers a free 14-day trial, but pricing isn't published. Historically, company intelligence tools in this category ran $200-500/mo per seat. Without verifiable ownership clarity, committing budget here is a gamble we wouldn't take.
A Better Option for B2B Contact Data
If you landed here looking for reliable B2B contact data, let's be honest - neither of these tools inspires much confidence. In our testing, Prospeo's 5-step verification process catches bounces that other tools miss, and the 98% email accuracy holds up in practice, not just on a marketing page. One of our agency clients, Stack Optimize, built from $0 to $1M ARR while keeping client deliverability above 94% and bounce rates under 3% - zero domain flags across all their accounts.
Pricing starts at roughly $0.01 per email, with a permanent free tier of 75 emails plus 100 Chrome extension credits per month. Native integrations with Salesforce, HubSpot, Smartlead, Instantly, Lemlist, Clay, Zapier, and Make mean it fits your existing workflow without duct tape. And with a 7-day data refresh cycle - compared to the 6-week industry average - you're not prospecting with stale records.
Prospeo doesn't replace Mattermark-style company intelligence signals. For that, you want Crunchbase, PitchBook, or CB Insights. But for the contact data problem that both Kipplo and Mattermark position themselves around, it wins on accuracy, transparency, and freshness. If you're building lists in Clay, see our guide to Clay list building.
Stack Optimize built a $1M agency on Prospeo data - zero domain flags, bounce rates under 3%, deliverability above 94%. Kipplo's limited integrations and Mattermark's mystery ownership can't compete with 300M+ verified profiles and native CRM integrations.
Replace uncertainty with 98% verified contact data today.
Final Verdict
If you're searching this comparison in 2026, the real problem isn't which tool to pick - it's that neither tool has enough market traction to warrant the comparison. Kipplo works as a budget option for Asia-focused contact data. Mattermark is a question mark with no verifiable answers. For verified B2B contacts, use Prospeo. For company intelligence and growth signals, use Crunchbase, PitchBook, or CB Insights. Move on.
FAQ
Is Mattermark still active?
Mattermark shut down in 2017 after FullContact acquired it for under $1M. The domain now claims a relaunch, but current ownership is unverified and no meaningful third-party reviews exist to validate the product's quality or reliability.
Is Kipplo free?
Kipplo offers a 7-day free trial with 10 phone and 20 email credits. After that, paid plans start at $34/month for one user with 1,000 email credits. There's no permanent free tier.
What's a good free alternative to both?
Prospeo offers a permanent free tier with 75 verified emails and 100 Chrome extension credits per month - no credit card required. For company intelligence specifically, Crunchbase's free plan provides basic firmographic data on millions of companies.