Swayze CRM: Pricing, Reviews, Pros & Cons (2026)
You saw "$97/month" somewhere - a YouTube ad, a landing page, maybe a Facebook group post - and now you're trying to figure out what Swayze CRM actually costs. The real number starts at $147/mo, and it climbs from there. Let's break it down.
What Is Swayze CRM?
Swayze CRM is a CRM contact management system built for insurance agents. It was founded by Tim James, who's managed marketing campaigns for over 1,500 insurance agents, co-founded Medicare Appointment Setters, and claims to oversee $500K-$1M/month in insurance ad spend. The platform launched around January 2024.
In September 2024, Swayze joined forces with DFY CRM to consolidate the insurance agent CRM market. That merger brought two communities together, though it also pushed some former DFY users to shop alternatives. If you've seen chatter about the merger on Reddit or in insurance Facebook groups, that's the backstory.
The platform wraps GoHighLevel's core CRM, pipeline, automation, and funnel-building tools with insurance-specific templates, done-for-you automations, and onboarding support. Swayze says it's trusted by 2,000+ businesses across all industries, though virtually all of that base is insurance-adjacent.
Quick Summary
Swayze CRM is a GoHighLevel white-label built for insurance agents. Standard pricing starts at $147/mo - not the $97 you probably saw advertised. It's a solid pick for ACA callers who want done-for-you automations and don't want to configure GoHighLevel themselves. General businesses should use GoHighLevel directly at $97/mo and save $50 every month.
Pricing Breakdown
Here's where it gets confusing. The $97/mo price only exists through the ACA Setters program - a specific insurance calling program where Swayze is mandatory. You get 30 days free, then $97/mo after. That's a program-specific bundle, not the standard pricing anyone can sign up for.
Standard Swayze CRM pricing runs across three tiers:
- Basic: $147/mo (includes a $10/mo text/email/call minutes credit)
- Premium: $297/mo (includes a $50/mo communications credit)
- Enterprise: $497/mo (includes a $100/mo communications credit)
Annual billing is available. The site shows savings of $294 (Basic), $594 (Premium), and $994 (Enterprise) if you pay upfront.
These price points track closely to common HighLevel-based tiering because white-label resellers build their plans on top of the underlying platform and add their own niche templates, services, and support. Swayze claims customers save "70% versus paying for separate tools," benchmarking against $1,200+/month in subscriptions. That's plausible if you're actually replacing a half-dozen paid tools, but most solo agents aren't spending that much before switching.
Here's how Swayze stacks up against going direct to GoHighLevel or to another insurance-focused white-label like Agent CRM:
| Swayze Basic | Swayze Premium | GoHighLevel Starter | GoHighLevel Unlimited | Agent CRM | |
|---|---|---|---|---|---|
| Monthly price | $147 | $297 | $97 | $297 | $97 |
| Niche templates | ✓ (insurance) | ✓ (insurance) | ✗ | ✗ | ✓ (insurance) |
| Done-for-you setup | ✓ | ✓ | ✗ | ✗ | Partial |
| Dialer included | ✗ (Wavv add-on: +$149/mo) | ✗ (Wavv add-on: +$149/mo) | ✗ | ✗ | ✗ |
Here's the thing: that Wavv Dialer add-on is practically required for ACA calling campaigns. At $149/mo plus $1/number/month, your real total cost of ownership lands between $300-$600+/mo depending on your tier and call volume. That's a meaningful number for a solo agent.
Swayze automates your workflows, but who fills your pipeline? Prospeo gives you 300M+ verified contacts at $0.01/email - 98% accuracy, 125M+ direct dials, refreshed every 7 days. No contracts, no sales calls.
Stop paying $147/mo for a CRM with no one to call.
Pros and Cons
Pros:
- Consolidates CRM, pipelines, funnels, scheduling, and marketing automation into one platform - fewer subscriptions to manage
- Insurance-specific automations and templates save weeks of setup versus configuring raw GoHighLevel from scratch
- AI chatbot and voice agent handle inbound calls and missed-call follow-up automatically
- Unlimited users at no extra charge, which is unusual for CRM pricing
- Personalized onboarding support compared to raw GoHighLevel's self-serve approach
Cons:
- The $97 pricing that shows up in search results is misleading - standard plans start at $147/mo, and the gap erodes trust before you even sign up
- Swayze isn't meaningfully covered on major review platforms like G2, Capterra, or Trustpilot - that's a yellow flag for any software purchase in 2026
- You're paying a $50/mo markup over GoHighLevel Starter for white-label customization that tech-comfortable users could replicate themselves
- Wavv Dialer isn't included in any plan, adding $149+/mo to your real costs
- The insurance-niche DNA means general businesses won't find relevant templates, automations, or community support
Who Should Use It
You're an insurance agent running ACA campaigns and you want a CRM that's pre-configured for your workflow. You don't want to spend weeks setting up GoHighLevel from scratch, and you value done-for-you automations over saving $50/mo. Non-technical users who need hand-holding through onboarding will appreciate the support structure. One thing worth flagging: ACA calling compliance is getting stricter, so make sure whatever CRM you choose supports consent tracking before you commit.
Who Should Skip It
If you're a general business comfortable with tech, just use GoHighLevel directly at $97/mo and configure it yourself. Skip Swayze if you need peer-validated reviews before committing - it's not meaningfully covered on the major review platforms yet, and we've found that's usually a sign the user base is still small enough that you can't get a balanced picture.
Look, Swayze's biggest competitor isn't Agent CRM or GoHighLevel. It's the insurance agent in a Facebook group who shares a free GoHighLevel snapshot that does 80% of what Swayze charges $147/mo for. If you're even slightly technical, it's worth hunting for a solid snapshot and testing it before you commit to a monthly premium.
The Data Gap Most CRM Buyers Ignore
Swayze automates your outreach workflows, but it doesn't provide the prospect data to fill them. That's where most CRM setups stall - you've got beautiful automations and an empty pipeline.
Prospeo covers that gap with 300M+ professional profiles, 98% email accuracy, and 125M+ verified mobile numbers, all on a 7-day refresh cycle. The free tier gives you 75 verified emails per month, paid plans run about $0.01/email, and there are no contracts. Pair it with any CRM - Swayze, GoHighLevel, HubSpot, whatever - and you've got a complete pipeline from data to deal.
If you want to go deeper on list quality, data enrichment and sales prospecting techniques are the two levers that usually move results fastest.
Before you commit $300-$600/mo on Swayze plus Wavv, make sure you have prospect data worth dialing. Prospeo delivers 125M+ verified mobile numbers with a 30% pickup rate - and 75 free email credits to test it today.
Verified contacts at a fraction of your CRM cost.
FAQ
Is Swayze CRM really $97 a month?
No. The $97/mo price is only available through the ACA Setters program - a specific insurance calling bundle with its own signup process. Standard Swayze CRM pricing starts at $147/mo for the Basic plan and goes up to $497/mo for Enterprise.
Is it just a rebranded GoHighLevel?
It's built on GoHighLevel's white-label platform, with insurance-specific templates, automations, and done-for-you setup layered on top. You're paying a $50/mo premium over raw GHL for that niche customization and support. If you're comfortable configuring software yourself, go direct to GoHighLevel and pocket the difference.
Where do I get leads to put into Swayze CRM?
Swayze doesn't include prospecting data. Tools like Prospeo provide verified emails and phone numbers - 143M+ emails at 98% accuracy - that you can import into any CRM. The free tier includes 75 credits per month with no annual commitment.