Revenue Operations and GTM
RevOps, go-to-market strategy, ABM, demand gen, ICP development, and the unit economics that tie it all together
7
topics
29
articles
Topics
What RevOps is, how to set up the org, tech stack, data quality, and team alignment
GTM strategy, plan templates, channel partnerships, and startup go-to-market
Build ideal customer profiles, buyer personas, journey maps, and target account lists
ABM strategy, campaigns, measurement, tools, and ABX orchestration
B2B marketing strategy, content marketing, demand gen tactics, and metrics
TAM/SAM/SOM, CAC, LTV, churn, NRR, pipeline growth, and revenue predictability
PLG vs sales-led, product-led growth strategy, and making PLG work with your sales team
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