ICP, Personas and Segmentation

Learn what an ideal customer is, how ICP differs from personas, and how to validate with cohorts, LTV/CAC, and routing rules. Get the framework.

Run multi-stakeholder outreach ABM that closes 6x more deals. Buying committee mapping, surround-sound sequences, and verified data tactics.

Need an example of buyer persona that actually converts? Steal 8 proven profiles, a 6-step process, AI prompts, and validation tips.

Learn how to build buying group personas that map to real B2B deals. Frameworks, engagement tactics, and the consensus mistake killing your pipeline.

Learn customer profiling for B2B sales in 2026: build an ICP, Anti-ICP, buying committee map, and scoring model that reps actually use.

Research-backed buyer persona examples for B2B and B2C teams - with templates, a negative persona, and the 5 Rings framework.

A buying center is the group influencing a B2B purchase. Learn the 6 classic roles, 2 modern additions, and how to map every stakeholder.

Learn how to build account based marketing personas that navigate real buying committees. Framework, templates, and tools for 2026 ABM success.

Learn account segmentation in 2026: tiering, 2x2 models, Fit/Intent/Engagement scoring, hierarchy rollups, KPIs, and governance cadence.

Run ABM for high-value accounts with real scoring models, intent workflows, and verified contact strategies. Get the 2026 playbook with revenue numbers.