Ampliz vs Lusha: Which B2B Data Tool Actually Fits?
Ampliz vs Lusha is a weird comparison - like choosing between a stethoscope and a Swiss Army knife. Ampliz is built around healthcare targeting: physicians, hospitals, HCP lists. Lusha is built around day-to-day contact enrichment with a browser extension that reps actually live in. So the real choice isn't "which database is bigger" but whether you need niche healthcare datasets or an enrichment workflow your team uses every single morning.
One number tells the adoption story: Lusha has 1,619 G2 reviews, while Ampliz has 7. That's not a rounding error. That's the market voting with its time.
30-Second Verdict
- Pick Ampliz if you sell into healthcare and need physician/hospital targeting with specialty-style filters and list building.
- Pick Lusha if you want general B2B enrichment, a polished Chrome extension, and broad CRM integrations.
Ampliz: Healthcare Niche, Rough Edges
Look: if you're not selling into healthcare, Ampliz is the wrong tool. Full stop. But if you are, it can be a real shortcut - especially when you need to build lists around facilities, departments, and clinical decision-makers instead of generic company org charts.
Where Ampliz Wins
Healthcare targeting is the whole point, and it shows. Physician and hospital discovery, specialty filters, and department-level data make it genuinely useful for teams selling medical devices, pharma services, or health IT. Ampliz also positions APAC-focused B2B profiles and insights as a core part of the platform, which is a differentiator if your territory includes India or Southeast Asia. Their "find ideal prospects in under 60 seconds" pitch and custom data intelligence offering sound attractive when you need very specific lists - though the tiny review volume makes it hard to validate how consistently that holds up.
Where It Drags
Outside healthcare, usefulness drops fast. Reviewers are blunt about that. The UI also gets called out as dated and requiring more clicks than it should, which matters more than people think - in our experience reviewing outbound stacks, niche datasets are worth paying for only when they save reps time. If the interface slows list building down, the "specialized data" advantage evaporates.
Ampliz Pricing
- Free: $0 (10 credits, no credit card required)
- Monthly: $50/month
- Yearly: $480/year (20% off)
Integrations: Salesforce, HubSpot, Zapier, Gmail, and Office365. Social proof: 4.2/5 on G2 with just 7 reviews - useful context, but not enough volume to treat as consensus.
Lusha: Strong Enrichment, Credit Math Headaches
Lusha is popular for a reason: it's fast, it's self-serve, and the extension fits how modern prospecting actually happens. Tabs everywhere, CRM open, sequences running. If you're evaluating the broader category, compare it against other data enrichment services too.
What Lusha Does Well
The extension-led enrichment experience is one of the best in the category. Click, reveal, move on. Integrations cover the tools that matter - Salesforce, HubSpot, Zoho CRM, Outlook, Zapier, and Workato, plus a long list of others. On the compliance side, Lusha holds GDPR certification (ePrivacyseal), CCPA (TrustArc), SOC 2 Type II, and ISO 31700 for privacy-by-design. If you want a plain-English explainer of SOC 2, AICPA's overview is the cleanest reference.
The Part That Annoys Teams
Here's the thing about Lusha's credit model: phone numbers feel expensive. Emails cost 1 credit; phone numbers cost 10. So the "70 free credits/month" headline is really 7 phone reveals if phones are your bottleneck. That math frustrates a lot of SDR teams we've talked to.
On monthly plans, unused credits roll over up to 2x your limit. On annual plans, credits are issued up front and reset at the end of the cycle. And if you're running a real team, note the gate: for groups larger than 5 users, Lusha routes you to Sales. That's usually the moment "self-serve enrichment" turns into procurement.
Lusha Pricing
Third-party pricing snapshots put Pro around ~$22.45/user/month (annual) with ~3,000 credits/year, Premium around ~$52.45/user/month with ~7,200 credits/year, and a Scale tier for 25 seats around ~$37K/year.
Data decay is the silent killer. Gartner estimates ~3% monthly B2B data decay, which is why tools feel great in month one and "mysteriously worse" later. In an independent 500-contact test by AeroLeads, Lusha posted an 87% valid email rate with a 93.6% find rate - solid, but not exceptional. If bounces are a recurring issue, it’s worth pairing enrichment with a dedicated guide on email bounce rate.
Community sentiment worth reading: Reddit threads regularly surface complaints about HubSpot sync issues, ownership overrides, and data that goes stale:
Social proof: 4.3/5 on G2 (1,619 reviews). The top complaints are predictable: credit limits, phone costs, and outdated contacts.
Lusha's 87% email accuracy means 1 in 8 emails bounce. Ampliz barely has public testing data. Prospeo delivers 98% verified emails across 300M+ profiles - with a 7-day refresh cycle so contacts don't go stale after month one.
Stop paying credits for emails that bounce. Start with 75 free verified emails.
Head-to-Head Comparison Table
| Ampliz | Lusha | Prospeo | |
|---|---|---|---|
| Starting price | Free; paid from $50/mo | ~$22.45/user/mo (est.) | Free; paid from ~$39/mo |
| Free credits | 10 credits | 70 credits/mo | 75 emails/mo |
| Email quality | Limited public testing | 87% valid (500-contact test) | 98% verified |
| Best for | Healthcare + APAC intelligence | Enrichment + extension | Verified email at scale |
| Integrations | Salesforce, HubSpot, Zapier, Gmail, Office365 | SF, HubSpot, Zoho, Outlook, Zapier, Workato | SF, HubSpot, Instantly, Clay, Zapier |
| Compliance | Not a major focus publicly | GDPR/CCPA/SOC2/ISO | GDPR + DPA |
| Trust signal | 7 G2 reviews | 1,619 G2 reviews | 15,000+ companies |
Choose in Two Minutes
Pick Ampliz if you answer "yes" to both:
- Are you selling primarily into healthcare providers or facilities?
- Do you need healthcare-specific targeting more than a slick extension workflow?
Pick Lusha if you answer "yes" to both:
- Do reps live in a browser extension for prospecting and enrichment?
- Are you okay managing credits - especially for phones - and potentially talking to Sales once the team grows past five?
Skip both if you care most about email accuracy and freshness across industries, want self-serve pricing without contracts, or need enrichment that isn't locked to one niche.
API, Workflows, and Onboarding
If you're comparing tools seriously, ignore the marketing pages and ask one question: how does this fit into what we already run? Lusha is built for rep-led enrichment and offers API access, but it starts feeling less self-serve as you scale past five users. Ampliz leans into enrichment plus custom data intelligence, which works when you need bespoke healthcare lists but doesn't translate well outside that vertical.
For RevOps-style workflows, Prospeo is the most straightforward option we've seen: Search API + Enrich API with a 92% match rate, enrichment that returns contact data for 83% of leads, and intent data across 15,000 topics powered by Bombora. That's the difference between "a tool reps use sometimes" and infrastructure your GTM motion runs on. If you’re building this into your stack, a lead enrichment framework helps keep the workflow clean.
If Neither Fits
Let's be honest - most teams comparing Ampliz and Lusha aren't locked into healthcare. They're looking for reliable contact data that doesn't decay in two weeks and doesn't nickel-and-dime them on phone credits.
Prospeo covers 300M+ professional profiles, 143M+ verified emails, and 125M+ verified mobile numbers, with a 7-day data refresh cycle (the industry average is six weeks). The 98% email accuracy comes from a proprietary 5-step verification process with catch-all handling, spam-trap removal, and honeypot filtering - it doesn't rely on third-party email providers. Pricing is self-serve with a free tier included, and paid plans start around $39/month. You can check the details at prospeo.io/pricing. If you’re pressure-testing deliverability, it’s also worth reviewing email deliverability basics and spam-trap removal practices.
Lusha charges 10 credits per phone reveal and gates teams past 5 users behind Sales. Prospeo gives you 125M+ verified mobiles with a 30% pickup rate, self-serve pricing, and zero contracts - whether you have 2 reps or 50.
Scale your outbound without credit math headaches or procurement calls.
FAQ
Is Ampliz only useful for healthcare?
Ampliz is purpose-built for healthcare and APAC intelligence - physician lists, hospital targeting, and specialty filters. If you're targeting tech, finance, or general B2B, you'll get more mileage from Lusha's broader enrichment or a cross-industry platform like Prospeo with 300M+ profiles and 98% email accuracy.
How many phone numbers can I reveal on Lusha's free plan?
Lusha gives 70 credits/month free, but phone reveals cost 10 credits each - so you get 7 phone numbers per month. Email-only reveals cost 1 credit, giving you up to 70 emails instead.