Clearbit Reviews 2026: Pricing, Pros, Cons & Alternatives
You just got the HubSpot renewal quote, and there's a new line item: Breeze Intelligence. $20,000/year for what used to be Clearbit's free tools. The CFO wants to know why you're paying five figures for data that was free 18 months ago - fair question.
We've spent the last few weeks digging through the pricing, the user backlash, and the actual enrichment quality to figure out whether this rebrand is worth it. Here's what we found.
30-Second Verdict
Clearbit is now Breeze Intelligence, fully absorbed into HubSpot. It carries a 4.4/5 on G2 across 628 reviews and delivers strong firmographic enrichment - but contact-level accuracy is inconsistent, with stale employment data showing up more often than you'd expect at this price point. The starting price is roughly $20K/year, every free tool has been sunset, and Breeze Intelligence only exists inside HubSpot. No standalone plan for new customers.
If you're already deep in HubSpot and need native enrichment, it's a reasonable add-on. If you're not, Apollo is the best free-tier alternative for outbound prospecting, and Prospeo delivers 98% email accuracy with a free tier and zero platform lock-in.
What Is Clearbit in 2026?
Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence at INBOUND 2024. The Clearbit pricing page now redirects to HubSpot. There's no standalone product anymore.
Breeze Intelligence enriches contacts and companies directly within HubSpot, pulling from over 200 million company and buyer profiles. It covers 40+ firmographic, demographic, and technographic attributes with continuous refresh, and buyer intent uses IP intelligence to identify visiting companies.
Here's the thing: if you aren't already a HubSpot customer, Clearbit no longer exists for you.
What Changed After the Acquisition
The acquisition didn't just rebrand Clearbit - it gutted the product lineup that made it popular with startups and developers.
April 30, 2025: Free Clearbit Platform, Clearbit Connect, Weekly Visitor Report, TAM Calculator, and the free Slack integration - all sunset. December 1, 2025: Clearbit Logo API gone too. Connect credits had already been slashed from 100 free contacts per month down to 10 before the full shutdown.
The sentiment on Reddit is brutal. One user on r/GrowthHacking summed it up: "Endpoints disappearing, prices going up, slower support, and you can't even sign up for an account." Another common complaint across r/b2bmarketing: HubSpot's visitor identification now focuses on existing contacts rather than surfacing all visiting companies - a real downgrade from the old Weekly Visitor Report that prospecting teams relied on daily.
Clearbit's free tools are gone, and Breeze Intelligence starts at $20K/year with full HubSpot lock-in. Prospeo delivers 98% email accuracy across 300M+ profiles at ~$0.01 per email - with a free tier, no contracts, and a 7-day data refresh cycle.
Get better data for 90% less - no HubSpot required.
Pricing Breakdown
Breeze Intelligence runs on HubSpot's credit system. Since June 2025, the model works like this: 1 enrichment = 10 HubSpot credits. Credits cost roughly $10 per 1,000, which shakes out to about $0.10 per enrichment.
| Credit Pack | Monthly Cost | Enrichments |
|---|---|---|
| 100 credits | $30-$42 | ~10 records |
| 1,000 credits | $150 | ~100 records |
| 10,000 credits | $700 | ~1,000 records |
| Backfill | $5,000 one-time | Up to 1M records |
Commonly cited allowances by HubSpot tier: Starter gets 500 credits (~50 enrichments), Professional gets 3,000 (~300), and Enterprise gets 5,000 (~500). Unused credits don't roll over. Exceeding your limit can trigger automatic upgrades for the rest of your contract - a detail that's caught more than a few teams off guard.
A small startup running light enrichment might spend ~$230/mo. A mid-market team doing serious prospecting hits ~$2,300/mo. Enterprise ABM teams blow past $9K/mo easily. And that's before the HubSpot subscription itself.
Pros and Cons From Real Users
What works:
- Firmographic enrichment is genuinely strong when accurate. TrustRadius scores contact/company/industry information at 9.3/10.
- HubSpot-native integration means zero middleware. Data flows directly into CRM records, workflows, and lead scoring.
- Implementation takes about 1 month on average, with users reporting an 11-month ROI.
- 40+ enrichment attributes covering firmographics, demographics, and technographics in a single pass.
What doesn't:
- Data accuracy isn't consistent at the contact level. One reviewer described getting wrong titles and stale employment data, leading to "embarrassing phone calls" with prospects who'd left the company months ago. In our testing, company-level data was noticeably more reliable than individual contact records.
- Complete HubSpot lock-in. No HubSpot subscription, no Breeze Intelligence. Period.
- The credit system is needlessly complex - no rollover, auto-upgrade risk, and confusing tier math that requires a spreadsheet to decode.
- Visitor identification match rates "vary wildly" according to practitioners.
- $20K/year is real money when you're enriching a few hundred records a month.
Let's be honest: Clearbit's firmographic data is still among the best in the market. But most teams buying it aren't paying $20K for firmographics - they're paying because they're already locked into HubSpot and don't want to manage another integration. That's a convenience tax, not a data advantage.
Who Should Use It
Use Breeze Intelligence if you're a mid-market or enterprise team already running HubSpot as your CRM, you need native enrichment without third-party middleware, and your budget can absorb $20K+ annually on top of your existing HubSpot contract.
Skip it if you're a startup, you don't use HubSpot, you valued the old free tier, or you need a standalone data enrichment tool that works across your stack. The post-acquisition product simply isn't built for you anymore.
Alternatives Worth Considering
| Tool | Starting Price | Best For | Email Accuracy | Lock-in |
|---|---|---|---|---|
| Prospeo | Free (75 emails/mo) | Self-serve teams, accuracy | 98% | None |
| Apollo.io | Free / $49/user/mo | Outbound + free tier | 79% | None |
| ZoomInfo | ~$15K/yr | Enterprise sales intel | ~87% | Annual contract |
| Lusha | Free / ~$36/user/mo | Lightweight enrichment | Not public | None |
| Clearbit | ~$20K/yr | HubSpot enrichment | Not public | HubSpot required |
Prospeo
The cleanest replacement if what you actually cared about was Clearbit's data accuracy and the Connect extension. Prospeo delivers 98% email accuracy across 300M+ professional profiles, with a 7-day data refresh cycle versus the 6-week industry average - all at roughly $0.01 per email versus Clearbit's ~$0.10 per enrichment. The Chrome extension (40K+ users) works on any website or CRM, returning 40+ data points per contact. The free tier gives you 75 verified emails per month plus 100 extension credits, with no HubSpot dependency and no annual contracts.
Teams switching from Clearbit report dramatically lower bounce rates. Snyk cut theirs from 35-40% to under 5% after the move, with AE-sourced pipeline up 180% and over 200 new opportunities per month. That kind of improvement doesn't come from marginal data quality differences - it comes from fundamentally better verification infrastructure.
Apollo.io
Apollo is the best free-tier option for teams that need prospecting and outbound sequencing in one platform. The database covers 275M contacts across 73M companies, and the free plan is genuinely usable - not a teaser. Paid plans run $49-$119/user/mo. Where Apollo falls short compared to Clearbit is enrichment depth; where it wins is giving you a sequencer, dialer, and database in one tool. For outbound-first teams on a budget, it's the obvious pick.
If you're building a repeatable outbound motion, pair your tool choice with proven sales prospecting techniques and a clean lead generation workflow.
ZoomInfo
Enterprise alternative. $15K-$40K/year depending on seats and modules. Only worth it if you need the full sales intelligence suite - intent data, org charts, workflow automation, and deep US coverage. Overkill for teams that just need enrichment, and the annual contract commitment makes it hard to walk away if the data doesn't deliver.
Lusha
Lightweight enrichment with a usable free tier and paid plans from ~$36/user/mo. Good for quick lookups and small teams. Not deep enough for serious enrichment workflows, but it'll get you unstuck in a pinch.
Stale contact data and embarrassing wrong-title calls shouldn't cost you $20K/year. Prospeo's 5-step verification and 7-day refresh cycle keep your records current - Snyk cut bounce rates from 35% to under 5% and added 200+ opportunities per month after switching.
Replace Clearbit's accuracy gaps with 98% verified emails.
FAQ
Is Clearbit free in 2026?
No. Every free Clearbit tool - Connect, Weekly Visitor Report, TAM Calculator, and the Logo API - was sunset by December 2025. Clearbit is now Breeze Intelligence inside HubSpot, starting at ~$20,000/year. The free era is over.
Can you use Clearbit without HubSpot?
No. Since the acquisition, Clearbit's pricing page redirects to HubSpot. There's no standalone plan for new customers. You need an active HubSpot subscription to access Breeze Intelligence features.
Is Clearbit data accurate?
Company-level firmographic data scores well (9.3/10 on TrustRadius), but contact-level accuracy is inconsistent. Multiple reviewers report stale job titles and outdated employment records. If email accuracy is your priority, tools with proprietary verification infrastructure and weekly data refresh cycles outperform Clearbit on contact data specifically.