Clearbit vs FullContact: This Comparison Needs a Rewrite
The Clearbit vs FullContact comparison you're expecting doesn't really exist anymore. HubSpot acquired Clearbit and folded key capabilities into Breeze Intelligence. FullContact pivoted hard toward identity resolution - its Person-Centered Graph is built for consumer data unification, not B2B sales enrichment or email finding. If you were using Clearbit Connect for free email lookups, it's gone. If you bookmarked an old comparison article, it's useless.
For outbound B2B sales teams, neither tool is usually the right fit in 2026. Here's what actually happened, what each tool does now, and what to use instead.
30-Second Verdict
Use Breeze Intelligence (formerly Clearbit) if you're already on a paid HubSpot plan and want native CRM enrichment without leaving the platform. It's good at what it does, and it's designed to live inside HubSpot.
Use FullContact if you need identity resolution - stitching fragmented consumer identifiers into unified profiles for ad targeting or audience building. It's not a B2B email finder.
Skip both if you need verified B2B emails and direct dials without platform lock-in. Most outbound teams do, and neither of these tools is built for that job.
Side-by-Side Feature Comparison
| G2 Rating | 4.4/5 (629 reviews) | 4.3/5 (100 reviews) | 4.8/5 |
| Entry Price | ~$75/mo (HubSpot Starter + Breeze add-on) | ~$99/mo (annual contract) | Free tier; ~$0.01/email |
| Platform Required | HubSpot (paid) | None (API-first) | None |
| Best For | HubSpot CRM enrichment | Identity resolution | B2B emails + direct dials |
| Ease of Use | Higher (per G2 sub-scores) | Lower | Self-serve |
| Support Quality | Lower (per G2 sub-scores) | Higher | Responsive |
| Contract | Annual | Typically annual | Month-to-month |
Breeze Intelligence locks you into HubSpot. FullContact doesn't even do B2B emails. Prospeo gives you 300M+ profiles with 98% email accuracy and 125M+ verified mobiles - no CRM dependency, no annual contracts, starting at $0.01/email.
Stop paying platform taxes for basic B2B contact data.
Clearbit Is Now Breeze Intelligence
HubSpot acquired Clearbit in December 2023 and repackaged it as Breeze Intelligence at INBOUND 2024. Free tools were shut down April 30, 2025, with the Logo API following on December 1, 2025.
What you get now: 40+ firmographic, demographic, and technographic attributes enriched directly into HubSpot records, plus buyer intent signals, form shortening, and continuous refresh.
We've tested the enrichment quality and it's strong for firmographics - the problem is the credit math. Breeze Intelligence starts at $45/mo for 100 credits on an annual plan, but you also need a paid HubSpot subscription. A common minimum lands around ~$75/mo when you pair HubSpot Starter with the Breeze add-on. Credits reset monthly with no rollover, so unused credits just evaporate. Scale to 1,000+ credits and you're looking at hundreds per month for Breeze credits alone, before any HubSpot tier upgrades kick in.
Pros: Deep HubSpot integration, solid firmographic data, continuous refresh.
Cons: Locked to HubSpot, credits expire monthly, no standalone access unless you negotiate an enterprise API contract.
FullContact in 2026
FullContact is an identity resolution platform built around its Person-Centered Graph - mapping fragmented identifiers like emails, phone numbers, device IDs, and social handles to a single person profile. The primary buyers are ad-tech teams, consumer data platforms, and companies doing audience unification. If you're looking for a VP of Engineering's work email, this isn't the tool.
Its Insights Bundles cover household composition, financial characteristics, and purchase habits. Consumer attributes, not B2B prospecting data. Client libraries exist for Go, Java 8/Java 11+, and Python, and the API is stable and well-documented, though batch enrichment requires a sales conversation. There's a free API key with 1,000 matches for testing.
Pricing runs ~$99/mo for Essentials (1,000 credits), ~$299/mo for Growth (5,000 credits), and ~$499/mo for Pro (10,000 credits), commonly sold on annual contracts. Enterprise deals average ~$30K/year according to Vendr's procurement data, with setup fees from $500 to $5,000. FullContact only charges on successful matches, which sounds great - but if your match rate hovers around the ~50% level that G2 reviewers consistently flag, your effective cost per usable profile climbs fast. On Capterra, the tool sits at 4.0/5 with recurring complaints about tech support.
Pros: Genuinely differentiated identity graph, pay-per-match model, strong SDK support.
Cons: ~50% match rate, setup fees and annual contracts, consumer-focused data.
Which One Should You Pick?
Let's be honest: the data enrichment market hit $2.37B and is growing at 10.1% CAGR, which means dozens of tools now exist that didn't when the original comparison between these two made sense. Sticking with either out of habit is leaving better options on the table.
Three clear paths based on your actual use case:
You live in HubSpot and do inbound enrichment. Breeze Intelligence is built into HubSpot and the data quality is strong for firmographics. Budget for the credit math and you'll be fine. Just don't expect it to power outbound prospecting on its own.
You need identity resolution, consumer data unification, or ad targeting. FullContact's Person-Centered Graph is genuinely differentiated for that use case. Nothing else in this comparison touches it.
You run B2B outbound and need verified emails and direct dials. This is where most people searching for a Clearbit vs FullContact breakdown actually land, and it's where both tools fall short. Prospeo covers 300M+ professional profiles with 98% email accuracy, 125M+ verified mobile numbers, and a 7-day data refresh cycle. B2B data decays ~30% per year, so that refresh speed matters more than most teams realize. The free tier gives you 75 emails and 100 Chrome extension credits per month - no credit card, no annual contract, no sales calls.
If you're rebuilding your outbound stack, start with the sales prospecting techniques that still work, then pick tools that support them.
B2B data decays 30% per year. Breeze credits expire monthly. FullContact match rates hover around 50%. Prospeo refreshes every 7 days, delivers a 92% API match rate, and the free tier includes 75 emails - no credit card required.
Replace expired credits and stale data with contacts that actually connect.
FAQ
Is Clearbit still available as a standalone product?
No. HubSpot acquired Clearbit in December 2023 and repackaged it as Breeze Intelligence, which requires a paid HubSpot subscription. All free Clearbit tools - including Clearbit Connect - were shut down on April 30, 2025. You can't sign up for Clearbit independently anymore.
Does FullContact provide B2B emails and phone numbers?
FullContact is an identity resolution platform, not a B2B email finder. It maps fragmented identifiers to unified person profiles for consumer insights and ad targeting. For verified work emails and direct dials, tools like Prospeo or Cognism are purpose-built for that job.
How much does Breeze Intelligence cost?
The entry price is $45/month for 100 credits on an annual plan, but you also need a paid HubSpot subscription - commonly putting the minimum around ~$75/month. Credits reset monthly with no rollover, so costs scale quickly as enrichment volume grows. At 1,000+ credits, expect hundreds per month before HubSpot tier upgrades.
What's a good free alternative to both tools?
Prospeo offers 75 free emails and 100 Chrome extension credits per month with no credit card or contract required. For identity resolution specifically, FullContact's free API key includes 1,000 test matches. Neither Breeze Intelligence nor FullContact offers a comparable free tier for ongoing B2B prospecting.