Lead411 vs LeadsGorilla (2026): They're Not Really Competitors
Lead411 and LeadsGorilla get grouped together, but they solve completely different problems. Lead411 is a B2B sales intelligence database with validated work emails, direct dials, and intent data. LeadsGorilla scrapes Google Maps listings for local agency prospecting. Comparing them is like comparing Salesforce to a spreadsheet of Yelp reviews.
Here's the thing - if you're debating between these two, you probably haven't nailed down your ICP yet. A B2B sales team has zero use for Google Maps scraping, and a local agency has zero use for Bombora intent signals. Figure out which camp you're in and the decision makes itself.
30-Second Verdict
- Pick Lead411 if you're running B2B outbound and need confirmed email addresses, direct-dial phone numbers, and intent signals to prioritize accounts.
- Pick LeadsGorilla if you're a local marketing agency scraping Google Maps for businesses with weak online presence that you can pitch services to.
- Skip both if you want the most accurate B2B contact data without export caps or API setup headaches - jump to the Prospeo section below.
The Core Difference
Lead411 is a B2B database. You search by company size, industry, title, and technographics, then export validated emails and direct dials. It also layers in growth intent signals - funding rounds, hiring surges, executive changes - so you can time your outreach to moments that actually matter (more on sales triggers here).
LeadsGorilla pulls public data from Google Maps and Google Business Profiles. You get business names, phone numbers, addresses, websites, and review counts. No verified work emails. No buyer intent data. It's built for agencies that want to find local businesses with unoptimized listings and pitch them marketing services.
Side-by-Side Comparison
| Lead411 | LeadsGorilla | |
|---|---|---|
| G2 rating | 4.5/5 (477 reviews) | 3.6/5 (5 reviews) |
| Capterra rating | - | 3.2/5 (6 reviews) |
| Verified emails | Yes | No |
| Direct dials | Yes | No (public phone only) |
| Intent data | Yes (annual plans) | No |
| Data source | B2B contact database | Google Maps / public listings |
| Best for | B2B outbound teams | Local agency lead gen |
This isn't close. Lead411 wins every category that matters for B2B sales. LeadsGorilla only makes sense if you're specifically prospecting local businesses from public listings.
Lead411 caps exports at 1,000/month on its base plan. LeadsGorilla doesn't even have verified emails. Prospeo gives you 300M+ profiles with 98% email accuracy, 125M+ verified mobiles, and no annual contracts - starting at $0.01 per email.
Stop choosing between limits and missing data. Get both accuracy and scale.
Lead411 in Practice
Lead411 is a solid mid-market B2B database that punches above its weight on pricing. On G2, it's rated 4.5/5 across 477 reviews, and common feedback highlights ease of use and strong value - along with the usual data-provider downside of occasional outdated contacts. We've seen similar patterns across most mid-tier databases: the data is good, not perfect, and freshness varies by segment (if you're comparing options, see our roundup of sales prospecting databases).
It's also a real alternative for teams that find ZoomInfo pricing hard to justify. ZoomInfo's starting package runs $14,995/year, and costs climb fast with seats and add-ons.
The main complaints center on occasional outdated contacts and export limit pressure. If you're on the Spark plan at 1,000 exports/month, a busy SDR team can burn through that in a week. Good news: unused exports roll over.
Use this if you're an SMB sales team that needs B2B emails, direct dials, and basic intent signals without a massive annual commitment.
Skip this if you need deep EMEA coverage or your team will blow past 1,000 exports/month regularly - you'll end up on Ignite or Blaze fast.
Lead411 Pricing (2026)
Lead411 simplified its paid pricing into three tiers - Spark, Ignite, and Blaze - while keeping Pilot Light as a free 7-day trial.
| Plan | Monthly | Annual | Exports |
|---|---|---|---|
| Pilot Light | Free (7-day trial) | - | 50 |
| Spark | $49/mo | $490/yr | 1,000/mo (12K/yr) |
| Ignite | From $150/mo | $1,500/yr | 1,000+/mo; flexible |
| Blaze | Custom | Custom | Unlimited |
Buyer Intent data is available on annual subscriptions. Spark Annual and Ignite Annual include it by default, and Blaze offers it as an option.
LeadsGorilla in Practice
LeadsGorilla isn't bad at what it does. For a local SEO agency that needs to build a list of businesses in a specific niche and city, it can pull public listing data and generate audit-style reports you can use in your pitch. The leadsgorilla.io Trustpilot profile sits at 4.2/5 from 106 reviews, and a lot of positive feedback focuses on time savings versus manual Google Maps prospecting.
But the red flags are real.
You need your own Google Maps API key, which trips up non-technical users - and it's a recurring theme in the negative reviews. The lower-rated app.leadsgorilla.net Trustpilot profile repeats complaints around API setup failures, support friction, and refund disputes. And the data you get is public listing information, not verified B2B contacts. Expect phone numbers and addresses to be consistently available, but don't expect confirmed work emails. That's not what this tool is designed for (if you're evaluating this approach, read our guide to web scraping lead generation).
LeadsGorilla Pricing Is Messy
| Entry point | Price | Type |
|---|---|---|
| Starter checkout | $27 | One-time purchase |
| Basic plan page | $67/mo (normally $83) | Subscription |
| Capterra listing | $37/user/mo | Subscription |
| Agency upgrade | $47 | One-time upsell |
| AI Assistant add-on | $12.99 | Upsell at checkout |
Five different prices across different pages. Add everything up before committing - the upsell funnels stack, and usage limits aren't clearly published.
The Trustpilot Domain Split
LeadsGorilla has two separate Trustpilot profiles with very different ratings. The leadsgorilla.io profile scores 4.2/5 from 106 reviews. The app.leadsgorilla.net profile scores 3.2/5 from 192 reviews, with recurring complaints about API setup failures, missing login credentials, and refund disputes. That second profile shows "Replied to 71% of negative reviews" and "Typically takes over 1 month to reply."
Check both before you buy.
Which One Should You Pick?
The decision tree is simple because these tools barely overlap:
You're doing B2B outbound - selling to companies, need work emails and direct dials. Go Lead411. LeadsGorilla can't help you here (for more tactics, see these sales prospecting techniques).
You're a local marketing agency - pitching SEO or reputation services to small businesses. LeadsGorilla works, though honestly, Google Maps itself is free and gets you 80% of the way there (you may also like our guide on how to get SEO customers).
You need the most accurate B2B emails and mobiles with no export caps or API headaches. Keep reading.
If you're here because you need reliable B2B contact data, neither tool in this comparison is the best answer. Prospeo refreshes every 7 days (vs the 6-week industry average), verifies emails through a 5-step proprietary process, and returns 50+ data points per contact - with intent data across 15,000 topics.
Get 75 free verified emails this month. No sales call, no contract.
FAQ
Is LeadsGorilla a B2B contact database?
No. LeadsGorilla scrapes public Google Maps and Google Business Profile data - business names, phone numbers, addresses, and review counts. It doesn't provide verified work emails or direct-dial mobiles. It's a local lead scraper for agencies, not a B2B sales intelligence platform.
Why does LeadsGorilla pricing differ across pages?
The checkout shows $27, the plan page shows $67/mo, Capterra lists $37/user/mo, and there's a $47 agency upsell plus a $12.99 AI add-on. Your actual total depends on which upsells you accept. The published prices are inconsistent, so tally everything before committing.
Does Lead411 include intent data in 2026?
Yes, but only on annual subscriptions. The Spark annual plan at $490/yr and Ignite annual at $1,500/yr include Buyer Intent data powered by Bombora. Monthly plans don't include it, so factor that into your cost comparison if intent signals matter to your workflow.
What's the most accurate alternative for B2B email prospecting?
Prospeo delivers 98% email accuracy with a 7-day refresh cycle across 143M+ verified emails. The free tier includes 75 emails/month, and paid plans scale at roughly $0.01 per email with no annual contract - a strong option for teams that prioritize deliverability above everything else.