Leads2b Pricing Explained: Every Plan, Add-On, and Hidden Cost
Leads2b's pricing page is entirely in Portuguese. Third-party directories list the starting price at R$349/month - the official page actually shows R$367/month for the Basico plan. If you're an English-speaking buyer trying to figure out what this platform costs, you've probably been working with outdated data.
Here's the thing: we translated every line of their pricing page so you don't have to. This is the complete English-language breakdown of Leads2b pricing in 2026.
Quick Answer
Leads2b runs R$367-R$2,997/month depending on the plan. Enterprise is sales-led. All pricing is in Brazilian Reais (roughly R$5 = $1 USD). There's a 7-day free trial with no credit card required, and annual billing saves up to 15% - though exact annual prices aren't published anywhere.
Every Leads2b Plan Compared
Leads2b offers four published tiers plus a custom Enterprise plan. Profissional is marked as "most popular" on their site.
| Basico | Essencial | Profissional | Avancado | |
|---|---|---|---|---|
| Monthly price | R$367 | R$967 | R$1,697 | R$2,997 |
| Users included | 1 | 2 | 6 | 8 |
| Extra user cost | From R$99 | From R$129 | From R$179 | From R$249 |
| Prospecting credits | 200 | 500 | 1,500 | 3,000 |
| Automation actions | 5,000 | 15,000 | 45,000 | 90,000 |
| Active deals | 1,000 | 5,000 | 15,000 | 30,000 |
| AI credits (LIA) | 500 | 3,800 | 5,000 | 8,000 |
Enterprise ("Vamos conversar" / custom pricing) includes 150,000 automation actions and adds bulk data reveals up to 10,000.
Hidden Costs and Overages
The base plan price is just the starting point. Overages are where the real cost stacks up, and we've seen this pattern burn teams who don't budget for it upfront.
Overage rates:
| Item | Rate |
|---|---|
| Prospecting credit | R$1.99 each |
| Automation actions | R$15 per 500 |
| AI credit (LIA) | R$0.05 each |
Add-on packs:
| Add-on | Price |
|---|---|
| Smart Coach | R$899/mo |
| +100 prospecting credits | R$179/mo |
| +5,000 automation actions | R$100/mo |
| +1,000 active deals | R$50/mo |
| AI credits (3K-100K) | R$139-R$2,999 |
If you plan to use WhatsApp and calling heavily, budget for communications add-ons too. The platform lists WhatsApp costs at R$499 per 500 conversations, extra packs at R$549 per 500, and R$2.00 per extra conversation. VOIP overage runs R$0.40/min.
Leads2b's overage costs add up fast - R$1.99 per prospecting credit, plus add-on packs for every feature. Prospeo gives you 300M+ profiles at ~$0.01/email with 98% accuracy, transparent USD pricing, and zero CRM lock-in. No BRL conversions, no Portuguese-only checkout, no annual contracts.
Stop paying CRM prices for prospecting data you can get for a penny.
Does Leads2b Have a Free Plan?
Yes. The pricing table includes a "Gratis" column (noted as available after the trial period ends), and GetApp confirms a free version exists. The free tier gives you 10 prospecting credits. Not much, but it's there.
The 7-day free trial is straightforward - no credit card required.
What a Real Team Actually Pays
Let's run two real scenarios, because the sticker price tells you almost nothing.
Scenario A - 5-person team on Profissional: The plan includes 6 users, so you're covered at R$1,697/mo base. But if your team burns 500 extra prospecting credits in a month, that's +R$995 in overages (500 x R$1.99). Real monthly cost: R$2,692/mo, roughly $538 USD.
Scenario B - 10-person team on Avancado: Eight users included, plus 2 extra at R$249 each = R$2,997 + R$498 = R$3,495/mo - before any overages hit. That's about $699 USD.
If your average deal size is under $5,000 USD and you're selling outside Brazil, this platform's cost structure isn't competitive. You're paying CRM-plus-prospecting bundle prices for a tool built primarily for one market.
Is Leads2b Worth It?
Capterra shows a 2.0/5 rating based on a single review. The reviewer (2022) calls it "Pior ferramenta de CRM que ja utilizei!" - roughly "Worst CRM tool I've ever used" - and criticizes rigid UX plus weak reporting and dashboards.
One review isn't a verdict. But Leads2b claims 2,000+ customers on its homepage, which makes the near-total absence of third-party reviews in English pretty telling. We searched Reddit and B2B forums for discussions and found virtually nothing outside Portuguese-language communities. That tracks with the platform's Brazil-first focus.
On the product side, Leads2b positions itself as a go-to-market platform with native AI, highlighting AI SDR agents and a unified inbox covering WhatsApp, email, and chatbot.
Best fit: Brazilian B2B teams that want CRM, prospecting, WhatsApp, and automation in one Portuguese-language platform.
Skip this if: you're selling outside Brazil or need a battle-tested standalone CRM with a global support ecosystem.
Alternatives Worth Considering
If your main reason for evaluating Leads2b is finding verified B2B contacts, you don't need a full CRM platform to get that done. For more options, see our guide to outbound lead generation tools.
Prospeo - The better move when prospecting is the actual job. 300M+ professional profiles, 98% email accuracy, 7-day data refresh cycle. The free tier gives you 75 verified emails/month. Paid plans run roughly $0.01/email in USD - no BRL conversion headaches, no annual contracts. It also offers 125M+ verified mobile numbers with a 30% pickup rate, plus 30+ search filters including buyer intent and technographics. If you're comparing databases, start with our breakdown of the best sales prospecting databases.
Pipedrive - A proven, globally supported CRM at $14-$69/user/month (USD, annual billing). No free plan, but a 14-day trial. Skip this if you need built-in prospecting - it's purely a CRM play. If you want more context, here are examples of a CRM with real pricing.
HubSpot CRM - Free CRM tier with room to grow into marketing automation. Paid Sales Hub starts at $15/user/month. Fair warning: HubSpot's paid tiers add up fast once you start layering on features. If you're weighing CRM tradeoffs, see our Bitrix24 vs HubSpot comparison.
RD Station - Popular in Brazil but pricing varies widely by package. Worth a look if you're committed to the Brazilian market and want to stay in the local ecosystem. If your focus is data quality, compare data enrichment services instead of bundled CRMs.
If you're evaluating Leads2b from outside Brazil, you're fighting language barriers, currency conversion, and a tool built for one market. Prospeo serves 15,000+ companies globally with 75 free verified emails/month, 125M+ mobile numbers, and a 7-day data refresh cycle - no sales call needed.
Get global B2B data without a Brazil-only platform holding you back.
FAQ
Does Leads2b offer annual billing discounts?
Yes, the pricing page states "save up to 15%" with annual billing, but exact discounted rates aren't published. You'll need to contact their sales team or start a trial to see actual annual figures for each tier.
Is Leads2b pricing in USD or BRL?
All plans are priced in Brazilian Reais (BRL). At roughly R$5 = $1 USD, the Basico plan at R$367/mo works out to about $73/month. International buyers should also expect a Portuguese-language checkout experience.
What if I only need B2B prospecting, not a full CRM?
Prospeo offers 300M+ professional profiles starting free at 75 verified emails/month, with transparent USD pricing and no CRM lock-in. At roughly $0.01/email with 98% accuracy, it's purpose-built for prospecting without bundled CRM costs.
Does Leads2b charge per user?
Each plan includes a set number of users - 1 on Basico, up to 8 on Avancado. Extra users cost R$99-R$249/month each depending on your tier. Enterprise user pricing requires a sales conversation.