7 Upsales Alternatives Worth Switching To in 2026
You just got the Upsales renewal notice - or you're staring at the pricing page for the first time and doing a double-take. Around £49/user/month plus an undisclosed platform fee, locked into a contract you need to cancel roughly three months before it expires. If that math isn't working for you anymore, here are seven alternatives that cost less, do more, and won't hold your data hostage.
Why People Leave Upsales
Upsales works well for Swedish B2B teams on Fortnox who want sales, marketing, and revenue intelligence in one platform. Outside that niche, the friction adds up fast.
Contract lock-in is the biggest complaint we see. Cancel roughly three months before expiry or you're paying another full year - Trustpilot reviewers consistently flag strict cancellation terms and surprise renewals. The pricing isn't transparent either: the £49/user/month figure on G2 doesn't include the platform fee, and OMR lists it at EUR 59/user/month. Either way, you're paying premium CRM money without premium CRM flexibility. Reports, templates, and data imports feel rigid compared to what examples of a CRM like Pipedrive or HubSpot offer.
Upsales holds a 3.4/5 on Trustpilot and 4.5/5 on G2, but that G2 score comes almost entirely from European small businesses. Once you need deeper integrations, the cracks show.
Our Picks (TL;DR)
Best value + easiest switch: Pipedrive - starts at $14/seat/month. A real Upsales user switched and called it "much better and cheaper."
Best ecosystem: HubSpot Sales Hub - free tools include up to 2 seats, with unmatched integrations across marketing, sales, and service.
Best for tiny teams: Freshsales - Free for up to 3 users with a real CRM, not a glorified contact list.
Pricing at a Glance
| Tool | Starting Price | Free Plan/Trial | Best For |
|---|---|---|---|
| Upsales | ~£49/user/mo + platform fee | 14-day trial | Swedish B2B on Fortnox |
| Pipedrive | $14/seat/mo | 14-day trial | SMBs wanting fast setup |
| HubSpot Sales Hub | $0 (up to 2 seats) | Free tier | Teams scaling to marketing + service |
| Freshsales | $0 (up to 3 users) | 21-day trial | Bootstrapped teams under 10 |
| monday CRM | $12/seat/mo | 14-day trial | Teams already on monday.com |
| Zoho CRM | $0 / $14/user/mo | Free tier | Max customization on a budget |
| Salesforce | $25/user/mo | 30-day trial | Enterprise with a dedicated admin |
| ActiveCampaign | ~$19/mo | 14-day trial | Revenue driven by email marketing |
Your Upsales export is missing data. Half your contacts will land in your new CRM without verified emails or current job titles. Prospeo enriches CSVs with 300M+ profiles at 98% email accuracy - refreshed every 7 days, not carried over from a stale database.
Start your CRM migration with clean data, not inherited bounce rates.
The Best Upsales Alternatives Compared
Pipedrive
Use this if you want a CRM that's dead simple to configure and costs a third of what Upsales charges.
Pipedrive's pipeline view is the best visual deal tracker in the SMB CRM space - drag, drop, done. Plans run $14 to $79/seat/month with a 14-day trial, no credit card required. We've set up Pipedrive instances for clients in under two hours, which is genuinely hard to beat for time-to-value. A Trustpilot reviewer who switched from Upsales called it "much better and cheaper" and said configuration was dramatically easier.
Skip this if you need built-in marketing automation. Pipedrive's Campaigns add-on exists at $13.33/mo extra, but it's not in the same league as HubSpot or ActiveCampaign for email flows.
HubSpot Sales Hub
The pricing cliff is the first thing you need to know. HubSpot's free tools include up to 2 seats with contact management, deal tracking, and basic reporting. Starter runs $9/seat - genuinely cheap. But the jump to $90/seat Professional, plus a $1,500 onboarding fee, is one of the steepest price cliffs in SaaS. Budget for that Pro upgrade from day one, because you'll want it within six months.
That said, HubSpot is easier to do business with and better at meeting requirements than Upsales. For teams planning to grow into marketing automation, content, and service ticketing, the ecosystem is unmatched. Just go in with eyes open on cost.
Freshsales
Let's be honest: Freshsales is the most underrated CRM for small B2B teams. Free for up to 3 users - a functional CRM with contact management and deal tracking, not some stripped-down demo. Paid plans start at $9/user/month and scale to $59 for Enterprise. Setup takes days, not weeks.
Skip this if you need deep European ERP integrations like Fortnox or Visma. Freshsales plays better in the broader SaaS ecosystem than in Nordic-specific accounting workflows.
monday CRM
Best for teams already living in monday.com for project management. The CRM module slots into your existing workspace and the visual board interface feels familiar immediately. Pricing starts at $12/seat/month, but watch the contact limits: Basic caps you at 1,000 active contacts and deals, Standard at 10,000, and you need Pro at $28/seat for unlimited.
This is a project management tool that learned CRM, not the other way around. Don't expect serious sales automation depth.
Zoho CRM
Free tier available, paid plans from $14/user/month. Zoho's feature set is massive - arguably the deepest customization you'll find under $20/user. The tradeoff is complexity. We've seen teams spend weeks configuring Zoho before sending a single email, which defeats the purpose if you're leaving Upsales for something simpler. Best for teams that want maximum control and have the patience to earn it.
Salesforce Sales Cloud
Starts at $25/user/month, but realistic deployments run $75-150/user once you add the modules you actually need. If you're leaving Upsales because of cost, Salesforce is the wrong direction. It only makes sense if you have a dedicated admin and serious process complexity that smaller CRMs can't handle.
ActiveCampaign
Starts at ~$19/month for marketing automation, with CRM capabilities from ~$23/month. This is a marketing-automation-first platform where CRM is the sidecar, not the engine. Best if email marketing drives your revenue and you want a CRM bolted on rather than the other way around.
Clean Your Data Before You Switch
Here's a problem nobody talks about during CRM migrations: the company database value Upsales provides doesn't come with you in a CSV export. You export your contacts and suddenly half your records are missing verified emails, phone numbers, or current job titles. We ran into this exact issue helping a 15-person sales team move off Upsales last year - their export had email addresses for barely 60% of contacts, and a third of those bounced.
Upload your exported CSV to Prospeo and enrich contacts with verified emails and direct dials before importing into your new CRM. It pulls from 300M+ professional profiles with 98% email accuracy, refreshed every 7 days - so you're not importing stale data from your old system. The free tier covers 75 emails/month plus 100 Chrome extension credits, and there are no contracts. Prospeo also integrates natively with HubSpot, Salesforce, and tools like Zapier and Make, so enrichment stays automated once you're set up.
If you’re comparing providers, start with these data enrichment services before you migrate.
Every CRM on this list works better when your contact data is actually accurate. Prospeo fills the gaps Upsales leaves behind - verified emails, direct dials, 50+ data points per contact - and integrates natively with HubSpot, Salesforce, Zapier, and Make. No contracts, starting at $0.01/email.
Don't pay CRM prices for bad data. Fix it at the source.
How to Choose (European Buyers)
If you're coming from Upsales, you're likely a European B2B team. Three things to prioritize:
GDPR compliance and data residency - not every US-built CRM handles this well out of the box. Check where your data lives before you sign. Localization matters more than another AI feature: multi-currency support, local language UI, and ERP integrations are what your finance team will actually ask about. And adoption speed - target under one month for full implementation, because every week without a working CRM is a week your pipeline stalls.
Here's our hot take: if your average deal size is under EUR 10k and you're not on Fortnox, you never needed Upsales in the first place. Pipedrive at $14/seat does everything most SMB sales teams actually use.
If you’re rebuilding outbound after the switch, revisit your sales prospecting techniques and sales follow-up templates so the new CRM actually gets adopted.
FAQ
Is Upsales worth it in 2026?
For Swedish B2B companies on Fortnox, yes - the native integration and Swedish company database are genuine advantages. For everyone else, Pipedrive or HubSpot deliver better value without the contract lock-in or opaque platform fees.
What's the cheapest Upsales alternative?
Freshsales is free for up to 3 users with paid plans from $9/user/month. Pipedrive starts at $14/seat/month. Both cost a fraction of Upsales' ~£49/user plus platform fee.
How do I migrate contacts without losing data quality?
Export contacts as a CSV from Upsales, then enrich them with a tool like Prospeo for verified emails and phone numbers before importing. Starting with clean data means your first outreach sequence won't bounce.
Can I replace Upsales' marketing features too?
HubSpot and ActiveCampaign both cover CRM plus marketing automation in one platform. HubSpot's free tier handles basic email and forms; ActiveCampaign starts at ~$19/month for advanced email flows. Either replaces Upsales' marketing module without the contract lock-in.