Lead Management and Scoring
The full lead lifecycle: scoring models, qualification frameworks, routing rules, nurturing, and conversion
5
topics
27
articles
Topics
Lead lifecycle stages, management process, software, and prospect vs lead definitions
Lead scoring models, BANT, CHAMP, FAINT, MEDDIC frameworks, and predictive scoring
Lead routing rules, round-robin, territory-based, MQL/SQL handoff, and speed-to-lead
Nurture sequences, follow-up automation, conversion optimization, and re-engagement
Segment leads, enrich with data, track in CRM, and report on lead quality
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